In-depth examination of areas of critical importance to mobile network operator planning and strategy
Concise insight into critical issues facing MNOs competing in the digital marketplace.
A Large MNO (30 Million+ Subs) requested MMD's support to prepare its Marketing Plan. Later the role expanded to include Business Planning and Strategy Development. MMD was later awarded additional contracts. We have since supported the 3 largest Group OpCos with Businss Planning & Strategy Development.
Facing a general public perception of a lack of competition leading to poor affordability of data services, and pressure from both the regulator and the national government on data pricing, MMD was asked to help “set the record straight” and establish if its MNO client (and competitors in the market) were charging excessive rates for data services.
A large MNO client recognised that e-commerce in its own market was underdeveloped by International standards. It could see that there was significant potential but was unsure about the role the company itself should play in this growing market. The client contracted MMD to identify MNO opportunities in this market.