Business Planning

Overview

A Large MNO (30 Million+ Subs) requested MMD's support to prepare its Marketing Plan. Later the role expanded to include Business Planning and Strategy Development. MMD was later awarded additional contracts.  We have since supported the 3 largest Group OpCos with Businss Planning & Strategy Development.

Business Challenge

When pulling together the business plan for the next 18 Months, there are a number of challenges that need to be addressed:

  • Ensuring Alignment with Group Vision and Goals
  • Achieving Executive Level Agreement on Business Strategy
  • Ensuring 'buy-in' and commitment from Operational Units to support the Business Strategy
  • Recognising and addressing growing challenges posed by competing MNO's and OTT suppliers

How We Helped

MMD has developed a Business Plan process which has been refined year on year and entails:

  • International Best Practice Research in support of new Market Plan & Service Initiatives
  • CEO  Sponsored Workshops on Market Positioning and Business Development Strategy with Exec Team which deliver Business Goals and Targets for the next 18 months.
  • Engagement with Finance, Network Management, IT, Customer Service and other business units to ensure key business iniatives witll be resourced and prioritised
  • Developing Contingency Plans to cover high impact low probability (worst case) scenarios.
  • Liaising with Group to ensure alignment with Group Vision and Goals

Share:

Have a question?

E-mail us

Or if you have a more general question please check out our FAQ

Sign up to receive our latest insights and reports

Sign up

Our Clients

Here at Orange France we have many program subscriptions but yours, in my mind, offers the best content for the best value. Your reports give a complete overview on the market and provide so many details and quality of analysis ... Orange France
Mobile Market Development 2015