A large MNO client recognised that e-commerce in its own market was underdeveloped by International standards. It could see that there was significant potential but was unsure about the role the company itself should play in this growing market. The client contracted MMD to identify MNO opportunities in this market.
Identifying the role to be played by this MNO in the growing e-commerce market required a full understanding of the e-commerce value chain and the players involved. This required investigation of e-commerce market structures in the most developed e-commerce markets globally. MMD then assessed the roles played by leading MNOs across the value chain (both successful and unsuccessful) before identifying opportunities for the client in its own market.
MMD identified the most active MNO players in the most developed e-commerce markets globally. We then undertook research to identify the level of engagement in e-commerce by MNOs across these markets. We identified the the opportunities MNOs were attempting to tap into, including:
The e-commerce industry has been experiencing double-digit growth in recent years and still offers plenty of room for growth with only a fraction of retail sales currently taking place online. Increases in internet penetration (often based on mobile broadband access) and an upsurge in smartphone ownership are driving new e-commerce growth and opening new revenue opportunities for MNOs. In emerging markets such as India a growing middle class, comprising largely younger people equipped with a mobile phone and with more disposable ...Read more