While MMD has developed a reputation for providing insightful and market development intelligence, we also provide MNOs with the resources needed to manage and direct major new market initiatives.
While Mobile Market Development (MMD) has developed a reputation for providing insightful and market development intelligence, we also provide MNOs with the resources needed to manage and direct major new market initiatives. We provide outsourced business development specialists to support our clients with key business initiatives such as:
A Large MNO (30 Million+ Subs) requested MMD's support to prepare its Marketing Plan. Later the role expanded to include Business Planning and Strategy Development. MMD was later awarded additional contracts. We have since supported the 3 largest Group OpCos with Businss Planning & Strategy Development.
Facing a general public perception of a lack of competition leading to poor affordability of data services, and pressure from both the regulator and the national government on data pricing, MMD was asked to help “set the record straight” and establish if its MNO client (and competitors in the market) were charging excessive rates for data services.
A large MNO client recognised that e-commerce in its own market was underdeveloped by International standards. It could see that there was significant potential but was unsure about the role the company itself should play in this growing market. The client contracted MMD to identify MNO opportunities in this market.
A large MNO Group requested that MMD assess the GTM processes deployed across its 20+ operations and design a new improved GTM process to deliver new products faster and more effectively. The new process needed to help prioritise and resource high potential, game changing inititiatives. MMD also assisted with Process Implementation.