Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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Digital Identity: Commercial Opportunities for MNOs
2013.11.15
New Services & Technologies

Complimentary
Report

The rapid growth of the digital economy in the developed world since the mid 1990s has placed online and mobile services at the heart of business and government strategic thinking and planning. As ...

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MNO Opportunities in the Cloud
2013.10.03
New Services & Technologies

Complimentary
Report

The demand for cloud services is increasing, from both a consumer and corporate perspective. More devices (multi-device ownership) and increased mobility expectations mean that operators are well p...

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Data Offload and Network Extension Strategies
2013.07.15
New Services & Technologies, Infrastructure Development & Optimisation

Complimentary
Report

Mobile network operators face ever-increasing demand for data transport combined with an ever-reducing price per bit transported, which makes it almost impossible for them to be able to afford to d...

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MNO Use of Agile Product Development
2013.07.09
New Services & Technologies

Complimentary
Report

The majority of Mobile Network Operators (MNOs) use the traditional Waterfall method for New Product Development, which takes development initiatives from detailed requirement capture and high leve...

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Developing New ICT Revenue Streams: M2M Services & Applications
2013.04.03
New Services & Technologies

Complimentary
Report

By 2020 over 50 billion devices are predicted to be connected online and even though only a proportion of these will be M2M connections using public cellular networks, the potential of mobile-based...

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Fixed vs. Mobile Broadband: Key Factors Impacting Growth
2012.12.20
New Services & Technologies

Complimentary
Report

Increasing competition in the broadband service market is forcing suppliers to plan strategies for delivering different types of services. There are numerous competing broadband technologies that a...

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Operator Approaches to Mobile Money
2012.11.08
New Services & Technologies

Complimentary
Report

The number of mobile money initiatives around the world is growing, yet there is still no single approach to mobile money that appears to be winning out. In August 2012, Juniper Research published ...

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MNO App Stores
2012.10.25
New Services & Technologies

Complimentary
Report

Since the beginning of this century, developers have been writing and selling software for mobile devices. Channels to market and the fortunes of the players in the apps ecosystem have changed for ...

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Monetising ICT Services
2012.10.10
New Services & Technologies

Complimentary
Report

Most operators' tariffs have been based mainly on minutes of voice and numbers of SMS messages, with broadband as an optional extra, unless it is being taken as a service in its own right.

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Monetising Mobile VoIP
2012.09.26
New Services & Technologies

Complimentary
Report

Voice over Internet Protocol (VoIP) has been part of the telecom landscape for over a decade. Skype now has well over 100 million log ins globally every month; however, VoIP is only now becoming a ...

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Mobile Online and Social Gaming: A Key Revenue Source?
2012.08.29
New Services & Technologies

Complimentary
Report

The demand for online and social gaming on mobile devices is growing as ever-improving platforms, networks and devices, particularly tablets and smartphones, enable a compelling customer experience...

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Update: Assessing the Impact of SIM-only Service Propositions
2012.07.30
New Services & Technologies

Complimentary
Report

In the earlier Maximising Wireless Profit (MWP) report Assessing the Impact of SIM-only Service Propositions (October 2009), Mobile Market Development reviewed the SIM-only offers of 41 MNOs and MV...

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Mobile Contextual Advertising: a Key Revenue Source?
2012.05.16
New Services & Technologies

Complimentary
Report

The market for contextual online advertising is growing in importance as online takes a larger share of total ad spends. Mobile advertising is growing even faster and will grow, over the next five ...

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Emergence and Future of Mobile Network Sharing
2012.04.19
New Services & Technologies

Complimentary
Report

The sharing of mobile infrastructure is becoming increasingly embedded into the mobile industry. Operators that otherwise compete for customers see the benefits in terms of cost, environmental and ...

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Health, Education & Social Networks Mobile VAS in Emerging Markets
2012.03.07
New Services & Technologies

Complimentary
Report

Emerging markets represent a major opportunity for Value Added Services. In areas such as healthcare, education and social networking, the combination of limitations in fixed infrastructure, low PC...

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The Mobile Cloud - Opportunity or Risk?
2011.11.30
New Services & Technologies

Complimentary
Report

The promotion of the mobile cloud as a future business opportunity has now reached a point where many commentators see it as a key component of future mobile business. Much of the commentary is spe...

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Addressing Integrated Customer Service Challenges
2011.11.29
Fixed-Mobile Convergence, New Services & Technologies

Complimentary
Report

Convergence, often enabled by mergers and takeovers of different companies, allows operators to provide multiple services over common infrastructures that in the past would have been seen by custom...

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Mobile Broadband: Pricing and Penetration Benchmarks
2011.11.22
MNO KPI Benchmarks, New Services & Technologies

Complimentary
Report

Mobile broadband is one of the fastest growing areas of the telecoms industry today. Since MMD last carried out a benchmarking exercise in this area, the technology of both infrastructure and termi...

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Call Completion VAS
2011.09.11
New Services & Technologies

Complimentary
Report

In a world in which data revenues are still not replacing the erosion of voice revenues for MNOs, the issue of uncompleted (and therefore uncharged) calls becomes ever more important. Voicemail has...

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Public Access Wi-Fi Mobile Broadband in Europe: Status & Development
2011.08.18
New Services & Technologies

Complimentary
Report

Despite rapid growth in the availability of Wi-Fi hotspots as a means to access the internet over the last five years (300% growth overall) there has been little impact on the mobile broadband mark...

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Mobile Market Development 2015