Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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Preparing for Continuous Disruption
2017.12.21
Direction, Strategy and Brand Differentiation

Complimentary
Report

Approaches to continuous disruption in order to guide operator efforts to future-proof their business.

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Beyond NPS: Agile Responses to Customer Experience
2017.10.27
Direction, Strategy and Brand Differentiation

Complimentary
Report

A guide for operators looking to become more responsive to customers in order to build positive and differentiating CX.

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Benefits of Real-time Contextual Offers to Mobile Customers
2017.07.25
Direction, Strategy and Brand Differentiation

Complimentary
Report

Three customer value management marketing platforms utilising real-time notifications.

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MNO Approaches to Direct Carrier Billing
2017.05.10
Direction, Strategy and Brand Differentiation

Complimentary
Report

Direct carrier billing (DCB) opportunities for operators and options available.

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Consolidation Prospects and Implications for 5G
2017.05.08
Direction, Strategy and Brand Differentiation

Complimentary
Report

Report looking at the MNO justification for consolidation in the context of 5G, Digital Disintermediation and Regulation.

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Connected Cars: Fleet Opportunities for MNOs
2017.04.12
Digital IoT & M2M, Convergence & M2M

Complimentary
Report

Mobile operators, with their history of providing service to this sector, are well placed to make a fundamental contribution to this market.

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Addressing Enterprises Through Enabling MVNOs
2017.02.08
Direction, Strategy and Brand Differentiation

Complimentary
Report

Highlighting developments in enterprise MVNO space and opportunity for MNOs to benefit.

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FreedomPop: Threats and Opportunities from Low-end Market Disruption
2016.12.27
Direction, Strategy and Brand Differentiation

Complimentary
Report

Examining FreedomPop through the lens of asymmetric disruptive competition.

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The Connected Car: Opportunities for MNOs
2016.12.23
Digital IoT & M2M, Convergence & M2M

Complimentary
Report

Opportunities that will be provided by developments in the connected car market - A look at what the major players are doing.

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Global Digital Players - Threat and Opportunity Update
2016.12.22
Direction, Strategy and Brand Differentiation

Complimentary
Report

A look at the (current) five largest global digital players and the potential opportunities and threats they present.

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Next Generation Social Media Strategies for MNOs
2016.11.02
Direction, Strategy and Brand Differentiation

Complimentary
Report

How MNOs should adapt their strategies to the next generation trends in social media.

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IoT Technology and Market Development Update
2016.10.12
Digital IoT & M2M, Convergence & M2M

Complimentary
Report

Revisiting the different business models used by and available to MNOs that provide M2M and IoT services.

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Cross-selling and Upselling With Content & Adjacent Services
2016.08.16
Direction, Strategy and Brand Differentiation

Complimentary
Report

A look at approaches taken by a number of operators to cross-sell digital services.

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Competing as a Mobile-only Operator in a Converged Market
2016.08.09
Convergence & M2M

Complimentary
Report

Thinking of convergence from an application rather than a network point of view.

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Transforming Telcos: Evolving Convergence Opportunities
2016.08.02
Convergence & M2M

Complimentary
Report

Examining the progress of consumer MNO multi-play propositions.

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Numbers vs. Value: Commercial Implications of Marginal Customers
2016.07.13
Direction, Strategy and Brand Differentiation

Complimentary
Report

Essential reading for any MNO facing falling market prices and a growing marginal customer base.

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Digital MNO Acquisition: Probability & Consequences
2016.07.05
Direction, Strategy and Brand Differentiation

Complimentary
Report

Would MNO acquisition by an OTT player free it from current market limitations leading to a new golden age or consign it to history from a market relevance perspective? MNOs may need to a...

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E-SIMs: Opportunities & Implications for MNOs
2016.05.26
Convergence & M2M

Complimentary
Report

Identifying potential challenges and opportunities for operators

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Developing Own-Branded MNO OTT Apps
2016.01.29
Innovation

Complimentary
Report

An assessment of the merits of own-brand solutions compared to partnerships with leading brands

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Emergence of Data-only MVNOs and Impact on MNOs
2015.12.31
Direction, Strategy and Brand Differentiation

Complimentary
Report

Data-only MVNOs present a challenge to MNOs in two key areas; the delivery of low cost data and voice for consumers and business users, and in the growing market for IoT/M2M services. In ...

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Mobile Market Development 2015