Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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Connected Cars: Fleet Opportunities for MNOs
2017.04.12
Digital IoT & M2M, Convergence & M2M

Complimentary
Report

Mobile operators, with their history of providing service to this sector, are well placed to make a fundamental contribution to this market.

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The Connected Car: Opportunities for MNOs
2016.12.23
Digital IoT & M2M, Convergence & M2M

Complimentary
Report

Opportunities that will be provided by developments in the connected car market - A look at what the major players are doing.

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IoT Technology and Market Development Update
2016.10.12
Digital IoT & M2M, Convergence & M2M

Complimentary
Report

Revisiting the different business models used by and available to MNOs that provide M2M and IoT services.

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Competing as a Mobile-only Operator in a Converged Market
2016.08.09
Convergence & M2M

Complimentary
Report

Thinking of convergence from an application rather than a network point of view.

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Transforming Telcos: Evolving Convergence Opportunities
2016.08.02
Convergence & M2M

Complimentary
Report

Examining the progress of consumer MNO multi-play propositions.

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E-SIMs: Opportunities & Implications for MNOs
2016.05.26
Convergence & M2M

Complimentary
Report

Identifying potential challenges and opportunities for operators

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IoT & M2M Automation & Mobility Opportunities in Health & Education
2015.12.02
Convergence & M2M

Complimentary
Report

Opportunities for use of mobile M2M and IoT services to facilitate developments in health and education

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M2M Revenue Stimulation: Product Segment & Partnership Strategies
2015.10.05
Convergence & M2M

Complimentary
Report

A look at the M2M market and its structure, and the opportunities open to MNOs.

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Reducing Churn-Part 4: Products and Services
2015.07.08
Customer Experience and Connection, Churn Prevention Strategies

Complimentary
Report

How emerging product and service strategies can help to successfully reduce churn.

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IoT & M2M: Revenue Opportunities for MNOs
2015.07.06
Convergence & M2M

Complimentary
Report

Recognising which types of services have a high value and which can be offered by the operator itself, rather than by a third party.

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Convergent Expansion: Mobile - Wi-Fi Convergence, 5G & the IoT
2015.04.28
Convergence & M2M

Complimentary
Report

Progress and scope of 5G. Seamless Wi-Fi roaming and the business models, systems and processes that will require change for operators to address the new M2M and IoT markets.

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Connected Home: Opportunities for MNOs
2014.12.15
Convergence & M2M

Complimentary
Report

Developments in the connected home and a selection of mobile operator case studies

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Quad-play: How to Grow Customer Lifetime Value
2014.08.27
Convergence & M2M

Complimentary
Report

Converged telecommunications and entertainment propositions are on the rise across the world. These bundles typically offer the customer a discount over the purchase of individual services - theref...

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Cross- & Up-selling to Multi-play Customers
2014.08.05
Convergence & M2M

Complimentary
Report

A look at markets with established and successful quad-play offers and those exhibiting strong dual- and triple-play propositions.

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Preventing Customer Expectation Disconnects / Bill Shock
2013.02.26
The Customer Interface, Churn Prevention Strategies

Complimentary
Report

MNOs have traditionally charged high prices to users that wish to roam onto other networks due to travel. Initial high prices for data transport were replaced by flat rates to encourage data use (t...

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Review of MNP Impacts & Strategies in Mature & Emerging Markets
2013.01.16
Churn Prevention Strategies

Complimentary
Report

Mobile Number Portability (MNP) has now been implemented across most developed markets and it is gradually gaining momentum in emerging markets across Latin America, Asia, Africa and the Middle Eas...

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Customer Experience Management
2012.12.28
Churn Prevention Strategies

Complimentary
Report

Customer Experience Management is an emerging buzzword in mobile operator circles. The discipline of Customer Experience Management is based on the principles of good marketing, i.e. giving custome...

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The Role of Campaign Management: Promoting Spend and Retention
2012.06.05
Churn Prevention Strategies, Maximising Prepay Cellular Profit

Complimentary
Report

Customer retention in the postpay contract segment has improved substantially in many markets over the past five years with the arrival of smartphones and 24-month contracts, but churn in prepay se...

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MNO Loyalty Programs Revisited - 2012
2012.03.02
Churn Prevention Strategies

Complimentary
Report

At the end of 2008 Mobile Market Development published a comprehensive review of loyalty programs in the mobile phone industry. The 82-page report represented the culmination of 6 months of work, w...

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Reactive Retention Strategies in Context
2012.01.27
Churn Prevention Strategies

Complimentary
Report

Churn is the plague of the telecoms industry, and in many mature markets annual blended churn rates are at between 25% and 35% as standard and in some markets, prepay churn of 70% to 80% is not unu...

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Mobile Market Development 2015