Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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Connected Cars: Fleet Opportunities for MNOs
2017.04.12
Digital IoT & M2M, Convergence & M2M

Complimentary
Report

Mobile operators, with their history of providing service to this sector, are well placed to make a fundamental contribution to this market.

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The Connected Car: Opportunities for MNOs
2016.12.23
Digital IoT & M2M, Convergence & M2M

Complimentary
Report

Opportunities that will be provided by developments in the connected car market - A look at what the major players are doing.

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IoT Technology and Market Development Update
2016.10.12
Digital IoT & M2M, Convergence & M2M

Complimentary
Report

Revisiting the different business models used by and available to MNOs that provide M2M and IoT services.

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Competing as a Mobile-only Operator in a Converged Market
2016.08.09
Convergence & M2M

Complimentary
Report

Thinking of convergence from an application rather than a network point of view.

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Transforming Telcos: Evolving Convergence Opportunities
2016.08.02
Convergence & M2M

Complimentary
Report

Examining the progress of consumer MNO multi-play propositions.

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E-SIMs: Opportunities & Implications for MNOs
2016.05.26
Convergence & M2M

Complimentary
Report

Identifying potential challenges and opportunities for operators

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IoT & M2M Automation & Mobility Opportunities in Health & Education
2015.12.02
Convergence & M2M

Complimentary
Report

Opportunities for use of mobile M2M and IoT services to facilitate developments in health and education

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M2M Revenue Stimulation: Product Segment & Partnership Strategies
2015.10.05
Convergence & M2M

Complimentary
Report

A look at the M2M market and its structure, and the opportunities open to MNOs.

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IoT & M2M: Revenue Opportunities for MNOs
2015.07.06
Convergence & M2M

Complimentary
Report

Recognising which types of services have a high value and which can be offered by the operator itself, rather than by a third party.

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Convergent Expansion: Mobile - Wi-Fi Convergence, 5G & the IoT
2015.04.28
Convergence & M2M

Complimentary
Report

Progress and scope of 5G. Seamless Wi-Fi roaming and the business models, systems and processes that will require change for operators to address the new M2M and IoT markets.

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Connected Home: Opportunities for MNOs
2014.12.15
Convergence & M2M

Complimentary
Report

Developments in the connected home and a selection of mobile operator case studies

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Quad-play: How to Grow Customer Lifetime Value
2014.08.27
Convergence & M2M

Complimentary
Report

Converged telecommunications and entertainment propositions are on the rise across the world. These bundles typically offer the customer a discount over the purchase of individual services - theref...

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Cross- & Up-selling to Multi-play Customers
2014.08.05
Convergence & M2M

Complimentary
Report

A look at markets with established and successful quad-play offers and those exhibiting strong dual- and triple-play propositions.

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Mobile Upgrade Strategies - Justification & Best Practice
2005.02.14
Churn Prevention Strategies, Consumer Contract Segment

Complimentary
Report

In the current paper, we present the results of a detailed analysis of mobile operator upgrade policies in one of Europe's most competitive markets, the UK. This is supplemented with some insig...

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Orange UK: Realising Aggressive Enterprise Market Share Ambitions
2005.01.31
Selling to & Supporting Business Users

Complimentary
Report

Orange Business Solutions (OBS) has spent the past two years focusing on developing its business services for the corporate market. Its aim has been to recreate its success in the consumer ma...

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Managing and Reducing the Cost of Customer Acquisition
2004.12.30
MVNOs & Distribution Strategies

Complimentary
Report

This report examines the cost of customer acquisition in the mobile industry, otherwise known as Subscriber Acquisition Cost (SAC). It discusses the different initiatives that mobile operators can ...

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An Assessment of Prepay Loyalty Development Initiatives
2004.12.23
Churn Prevention Strategies, Maximising Prepay Cellular Profit

Complimentary
Report

Over the past 3 years, there has been a dramatic increase in loyalty programs and other loyalty development initiatives addressing the prepay market. This reflects operators' desire to reduce a...

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Instant Messaging: Market Development
2004.12.17
Selling to & Supporting Business Users

Complimentary
Report

The adoption of instant messaging (IM) services has grown strongly in the USA. Text-based conversations between 'buddies' on PCs and the fixed Internet have become as popular as SMS in Europe....

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Group & Family-Based Loyalty Tariffs
2004.12.09
Churn Prevention Strategies, Tariffing Mobile Services for Profit

Complimentary
Report

This is the first of two reports produced by Mobile Market Development focusing on Loyalty Based Tariffs. It provides detailed profiles of innovative Group based loyalty schemes targeting youth gr...

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Tenure- and Usage-Based Loyalty Tariffs
2004.12.09
Churn Prevention Strategies, Tariffing Mobile Services for Profit

Complimentary
Report

This is the second of two Mobile Market Development reports focusing on Loyalty Tariffs. In this report, we provide detailed profiles of innovative tariffs that reward increased customer tenure ...

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Our Clients

On the whole, MMD reports are more detailed, more extensively researched and more comprehensively written O2 UK, Strategy Team
Mobile Market Development 2015