Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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Mobile Marketing: Lessons From Japan and Korea
Customer Development, New Services & Technologies


In 2005, revenues from mobile advertising in Japan grew by 60%, generating a €200 million market within four years. Similar revenues were not achieved with Internet advertising until year five...

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India - A Study of Dynamic Market Development
Customer Development, New Services & Technologies, Consumer Contract Segment, Maximising Prepay Cellular Profit


India has become one of the world's most competitive markets for telecommunications services. In the past six years, the number of mobile subscribers has rocketed from just over 1 million in 2000 ...

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On the whole, MMD reports are more detailed, more extensively researched and more comprehensively written O2 UK, Strategy Team
Mobile Market Development 2015