Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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Mobile Marketing: Lessons From Japan and Korea
Customer Development, New Services & Technologies


In 2005, revenues from mobile advertising in Japan grew by 60%, generating a €200 million market within four years. Similar revenues were not achieved with Internet advertising until year five...

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India - A Study of Dynamic Market Development
Customer Development, New Services & Technologies, Consumer Contract Segment, Maximising Prepay Cellular Profit


India has become one of the world's most competitive markets for telecommunications services. In the past six years, the number of mobile subscribers has rocketed from just over 1 million in 2000 ...

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Our board insists on seeing international trends when new product concepts are put forward... when we quote MMD's view on such concepts and their analysis on trends, we're 100% sure that it will 'FLY'! MTN Nigeria
Mobile Market Development 2015