In-depth examination of areas of critical importance to mobile network operator planning and strategy
How emerging product and service strategies can help to successfully reduce churn.
See moreMNOs have traditionally charged high prices to users that wish to roam onto other networks due to travel. Initial high prices for data transport were replaced by flat rates to encourage data use (t...
See moreMobile Number Portability (MNP) has now been implemented across most developed markets and it is gradually gaining momentum in emerging markets across Latin America, Asia, Africa and the Middle Eas...
See moreCustomer Experience Management is an emerging buzzword in mobile operator circles. The discipline of Customer Experience Management is based on the principles of good marketing, i.e. giving custome...
See moreCustomer retention in the postpay contract segment has improved substantially in many markets over the past five years with the arrival of smartphones and 24-month contracts, but churn in prepay se...
See moreAt the end of 2008 Mobile Market Development published a comprehensive review of loyalty programs in the mobile phone industry. The 82-page report represented the culmination of 6 months of work, w...
See moreChurn is the plague of the telecoms industry, and in many mature markets annual blended churn rates are at between 25% and 35% as standard and in some markets, prepay churn of 70% to 80% is not unu...
See moreIn recent years, most operators have stepped up actions aimed at 'high value customers' and the effects of such actions are cited as the cause of improvements in customer mix or increases i...
See moreIn 2007 a Wireless Profit series paper provided an overview of objectives and methodologies of consumer segmentation in mobile markets. There can be few areas of mobile marketing where the environm...
See moreCustomer retention in the prepay segment poses a major challenge for mobile operators as they continue to experience increases in prepay churn rates fuelled by growing competitive pressures compoun...
See moreThe high cost of international telephone calls between licensed carriers has long provided the incentive for other players to utilise alternative routes to deliver lower cost services. This has led...
See moreContinuing pressure on voice revenues from regulators and competitors eroding prices, including those in previously high-margin areas such as roaming and call termination, has encouraged mobile ope...
See moreVoIP may be the single biggest threat to traditional MNO revenues. The effects of competition and regulatory pressure on the prices that can be charged for mobile voice calls, roaming and terminati...
See moreFollowing the financial shocks and banking crises of the recent past, many economies around the world have experienced recession. While MNOs have largely been fortunate and mobile services have pro...
See moreNetwork operators continue to face stakeholder demands for revenue growth and increases in profitability. In mature markets with high levels of competition, this can no longer be achieved by adding...
See moreThis report presents churn statistics for 54 operators worldwide, highlighting overall blended churn in addition to peer level breakdown coverage of operator churn across Europe, Asia & Oceania...
See moreCustomer churn is an inevitable part of the mobile market and in a fully competitive market, always will be, but with churn resting at levels of 20% - 40% in many mature, competitive markets, opera...
See moreLoyalty Programs of various types have become extremely popular among Mobile Network Operators (MNOs). MMD's survey of over 70 operators across developed and emerging markets has found that alm...
See moreMNOs in developed markets face increasing levels of competition from the entry of low-cost MVNOs and from their traditional rivals for market share. Customer relationships are key to retaining cust...
See moreIt is important for all MNOs to attract and retain the most profitable customers. This becomes more important in mature markets with little prospect for growth, particularly if an economic slowdown...
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