Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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Reducing Churn-Part 4: Products and Services
2015.07.08
Customer Experience and Connection, Churn Prevention Strategies

Complimentary
Report

How emerging product and service strategies can help to successfully reduce churn.

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Preventing Customer Expectation Disconnects / Bill Shock
2013.02.26
The Customer Interface, Churn Prevention Strategies

Complimentary
Report

MNOs have traditionally charged high prices to users that wish to roam onto other networks due to travel. Initial high prices for data transport were replaced by flat rates to encourage data use (t...

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Review of MNP Impacts & Strategies in Mature & Emerging Markets
2013.01.16
Churn Prevention Strategies

Complimentary
Report

Mobile Number Portability (MNP) has now been implemented across most developed markets and it is gradually gaining momentum in emerging markets across Latin America, Asia, Africa and the Middle Eas...

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Customer Experience Management
2012.12.28
Churn Prevention Strategies

Complimentary
Report

Customer Experience Management is an emerging buzzword in mobile operator circles. The discipline of Customer Experience Management is based on the principles of good marketing, i.e. giving custome...

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The Role of Campaign Management: Promoting Spend and Retention
2012.06.05
Churn Prevention Strategies, Maximising Prepay Cellular Profit

Complimentary
Report

Customer retention in the postpay contract segment has improved substantially in many markets over the past five years with the arrival of smartphones and 24-month contracts, but churn in prepay se...

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MNO Loyalty Programs Revisited - 2012
2012.03.02
Churn Prevention Strategies

Complimentary
Report

At the end of 2008 Mobile Market Development published a comprehensive review of loyalty programs in the mobile phone industry. The 82-page report represented the culmination of 6 months of work, w...

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Reactive Retention Strategies in Context
2012.01.27
Churn Prevention Strategies

Complimentary
Report

Churn is the plague of the telecoms industry, and in many mature markets annual blended churn rates are at between 25% and 35% as standard and in some markets, prepay churn of 70% to 80% is not unu...

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High Value Customers - Acquisition & Retention: Best Practice
2011.01.25
Churn Prevention Strategies

Complimentary
Report

In recent years, most operators have stepped up actions aimed at 'high value customers' and the effects of such actions are cited as the cause of improvements in customer mix or increases i...

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Mobile Consumer Segments Re-examined
2010.09.17
Churn Prevention Strategies

Complimentary
Report

In 2007 a Wireless Profit series paper provided an overview of objectives and methodologies of consumer segmentation in mobile markets. There can be few areas of mobile marketing where the environm...

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Customer Retention in the Prepay Market
2010.04.02
Churn Prevention Strategies, Maximising Prepay Cellular Profit

Complimentary
Report

Customer retention in the prepay segment poses a major challenge for mobile operators as they continue to experience increases in prepay churn rates fuelled by growing competitive pressures compoun...

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MNO Strategies to Combat Substitution
2010.03.31
Churn Prevention Strategies

Complimentary
Report

The high cost of international telephone calls between licensed carriers has long provided the incentive for other players to utilise alternative routes to deliver lower cost services. This has led...

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Mobile Broadband: Addressing Retention Challenges
2010.03.09
Churn Prevention Strategies

Complimentary
Report

Continuing pressure on voice revenues from regulators and competitors eroding prices, including those in previously high-margin areas such as roaming and call termination, has encouraged mobile ope...

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VoIP: Market Development Impacts on MNOs
2009.12.31
Churn Prevention Strategies, Maximising Prepay Cellular Profit

Complimentary
Report

VoIP may be the single biggest threat to traditional MNO revenues. The effects of competition and regulatory pressure on the prices that can be charged for mobile voice calls, roaming and terminati...

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Delivering Super Customer Care to High Value Customers
2009.12.16
Churn Prevention Strategies, Consumer Contract Segment

Complimentary
Report

Following the financial shocks and banking crises of the recent past, many economies around the world have experienced recession. While MNOs have largely been fortunate and mobile services have pro...

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Strategies to Extend (Prepay & Postpay) Mobile Customer Tenure
2009.12.15
Churn Prevention Strategies, Maximising Prepay Cellular Profit

Complimentary
Report

Network operators continue to face stakeholder demands for revenue growth and increases in profitability. In mature markets with high levels of competition, this can no longer be achieved by adding...

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Key Performance Indicators 2009 - Churn
2009.08.12
Churn Prevention Strategies, MNO KPI Benchmarks

Complimentary
Report

This report presents churn statistics for 54 operators worldwide, highlighting overall blended churn in addition to peer level breakdown coverage of operator churn across Europe, Asia & Oceania...

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Point of Churn Best Practice
2009.04.30
Churn Prevention Strategies, Consumer Contract Segment

Complimentary
Report

Customer churn is an inevitable part of the mobile market and in a fully competitive market, always will be, but with churn resting at levels of 20% - 40% in many mature, competitive markets, opera...

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Loyalty Programs - Effective Market Development Strategies
2008.12.30
Churn Prevention Strategies

Complimentary
Report

Loyalty Programs of various types have become extremely popular among Mobile Network Operators (MNOs). MMD's survey of over 70 operators across developed and emerging markets has found that alm...

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Prepay Relationships Best Practice
2008.12.15
Churn Prevention Strategies, Maximising Prepay Cellular Profit

Complimentary
Report

MNOs in developed markets face increasing levels of competition from the entry of low-cost MVNOs and from their traditional rivals for market share. Customer relationships are key to retaining cust...

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Segmentation Challenges in Mature Mobile Markets
2008.10.31
Churn Prevention Strategies, Tariffing Mobile Services for Profit

Complimentary
Report

It is important for all MNOs to attract and retain the most profitable customers. This becomes more important in mature markets with little prospect for growth, particularly if an economic slowdown...

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Mobile Market Development 2015