Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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Evolving from a Premium to a Mass Market Data Roaming Model
2011.07.26
Consumer Contract Segment, Tariffing Mobile Services for Profit

Complimentary
Report

The term 'billshock' has become a rallying cry for telecom regulators and a nightmare for mobile operators. It has led to regulators, most notably the EU Commission for the Digital Agenda, ...

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App Stores: MNO Market Development Strategies
2011.07.18
New Services & Technologies, Consumer Contract Segment

Complimentary
Report

Over the last couple of years there has been a rush in deployments of app stores fuelled by the popularity of early service implementations such as the Apple App Store, with service uptake driven b...

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Segmentation and Proposition Development
2011.07.06
Fixed-Mobile Convergence, Consumer Contract Segment

Complimentary
Report

Convergence offers the potential to deliver multiple services to customers. Apart from delivering additional revenues and improving returns on the investment made, supplying multiple services to on...

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Growing Smartphone Share & Key Apps to Stimulate ARPU
2011.07.05
New Services & Technologies, Consumer Contract Segment

Complimentary
Report

Smartphones, from top-of-the-range to budget devices are making their mark on device sales worldwide. The adoption of Android as the platform of choice for many handset OEMs and the fall in costs o...

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MNO Market Differentiation Through Handset Applications
2010.05.27
New Services & Technologies, Consumer Contract Segment

Complimentary
Report

To date network operators have paid relatively little attention to the applications delivered with the phones their customers buy. They have either specified the whole handset, hardware included, p...

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Delivering Super Customer Care to High Value Customers
2009.12.16
Churn Prevention Strategies, Consumer Contract Segment

Complimentary
Report

Following the financial shocks and banking crises of the recent past, many economies around the world have experienced recession. While MNOs have largely been fortunate and mobile services have pro...

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Enterprise Mobile Data Solutions
2009.12.08
Consumer Contract Segment, Selling to & Supporting Business Users

Complimentary
Report

Enterprise customers potentially offer MNOs high profitability, low churn rates and strong demand for mobile data services - but they bring challenging application requirements as well. Additionall...

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Assessing the Impact of SIM-only Service Propositions
2009.10.29
New Services & Technologies, Consumer Contract Segment

Complimentary
Report

SIM-only deals are now an established part of the overall mobile market and they may represent good value for money to customers, though they make operator charges more transparent by allowing cust...

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Channel Rebalancing in Mobile Markets
2009.07.09
MVNOs & Distribution Strategies, Consumer Contract Segment

Complimentary
Report

In mature well-penetrated mobile markets, changing market dynamics are forcing MNOs to reassess and adjust their channel mix. Market reach continues to be a key objective in Mobile Operator Distrib...

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Mobile Pricing Trends: International and SIM-only Packages
2009.06.04
Consumer Contract Segment, Tariffing Mobile Services for Profit

Complimentary
Report

As the market for mobile telephony has matured and become increasingly competitive and, as MNOs' understanding of customer needs has developed, the basis on which MNOs compete has changed. Hist...

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Point of Churn Best Practice
2009.04.30
Churn Prevention Strategies, Consumer Contract Segment

Complimentary
Report

Customer churn is an inevitable part of the mobile market and in a fully competitive market, always will be, but with churn resting at levels of 20% - 40% in many mature, competitive markets, opera...

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Fixed Line Replacement in the Home
2008.12.31
Fixed-Mobile Convergence, Consumer Contract Segment

Complimentary
Report

The battleground between mobile offerings and fixed lines in the home is currently proving a testing environment for fixed and mobile telecommunications operators in many markets, with the allure o...

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Handset Subsidies - Legacy Overhead or Marketing Essential?
2008.12.18
MVNOs & Distribution Strategies, Consumer Contract Segment

Complimentary
Report

There is an ongoing and fierce debate as to whether handset demand is driven by handsets and the attractiveness of the features within them, or operator subsidies and length of contract. It is a co...

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Reassessing the Merits of Prepay-Postpay Migration
2008.11.21
Consumer Contract Segment, Tariffing Mobile Services for Profit

Complimentary
Report

Since prepay mobile phone plans were introduced and facilitated massive expansion of mobile markets into consumer and lower value commercial sectors, MNOs have been looking for ways to migrate prep...

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MNO Convergence Positioning Strategies
2008.06.30
Fixed-Mobile Convergence, Consumer Contract Segment

Complimentary
Report

Over the past year, MMD has produced a number of 'Convergence Watch' papers highlighting MNO and Competitor initiatives in addressing convergence opportunities across Europe's largest m...

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Successful Multi-Play Market Strategies
2008.05.20
Fixed-Mobile Convergence, Consumer Contract Segment

Complimentary
Report

Convergence in telecommunications markets has been one of the key themes of the 21st Century. Most MNOs have been impelled to follow some kind of multi-play strategy. <ul style="margin-left:...

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Addressing Marginal Customers in Mature Mobile Markets
2008.04.08
Consumer Contract Segment, Tariffing Mobile Services for Profit

Complimentary
Report

Mobile Network Operators in maturing markets must increasingly address issues of the profitability of the customers they serve. During the growth phase of affluent markets, the primary focus is rig...

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Lessons From 3's Success in Raising ARPU
2008.04.01
Consumer Contract Segment, Tariffing Mobile Services for Profit

Complimentary
Report

Over the last two years, 3 Group MNO companies in Europe have built a strong position among 3G users and are now reaping the benefits of a relatively predominantly postpay and high ARPU customer ba...

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Strategies to Acquire and Retain High Value Customers
2008.03.20
Churn Prevention Strategies, Consumer Contract Segment

Complimentary
Report

In an increasingly competitive marketplace operators wish to attract the right (i.e. the highest value) customers. They need to maximise on their investment in customers to achieve the highest prof...

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Apple iPhone: Market Implications
2008.02.28
New Services & Technologies, Consumer Contract Segment

Complimentary
Report

The iPhone arrived in 2007 to much media and consumer excitement. In the US - and later, Europe - queues of Apple aficionados camped outside Apple flagship stores in order to be one of the first to...

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