Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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The Role of Campaign Management: Promoting Spend and Retention
2012.06.05
Churn Prevention Strategies, Maximising Prepay Cellular Profit

Complimentary
Report

Customer retention in the postpay contract segment has improved substantially in many markets over the past five years with the arrival of smartphones and 24-month contracts, but churn in prepay se...

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Prepay Tariff Innovation
2011.12.23
Maximising Prepay Cellular Profit, Tariffing Mobile Services for Profit

Complimentary
Report

Mobile network operators have run active campaigns to migrate prepay customers to postpay offers, but prepay remains an important revenue component for many operators worldwide. As domestic and int...

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Customer Retention in the Prepay Market
2010.04.02
Churn Prevention Strategies, Maximising Prepay Cellular Profit

Complimentary
Report

Customer retention in the prepay segment poses a major challenge for mobile operators as they continue to experience increases in prepay churn rates fuelled by growing competitive pressures compoun...

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VoIP: Market Development Impacts on MNOs
2009.12.31
Churn Prevention Strategies, Maximising Prepay Cellular Profit

Complimentary
Report

VoIP may be the single biggest threat to traditional MNO revenues. The effects of competition and regulatory pressure on the prices that can be charged for mobile voice calls, roaming and terminati...

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Strategies to Extend (Prepay & Postpay) Mobile Customer Tenure
2009.12.15
Churn Prevention Strategies, Maximising Prepay Cellular Profit

Complimentary
Report

Network operators continue to face stakeholder demands for revenue growth and increases in profitability. In mature markets with high levels of competition, this can no longer be achieved by adding...

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Handset Advances: Meeting the Social Networking Needs of Prepay Customers
2009.11.26
New Services & Technologies, Maximising Prepay Cellular Profit

Complimentary
Report

Social network access via mobile handsets was initially disappointing, as the limitations of the handsets owned by the majority of the main users of social networks (young people) did not provide a...

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Identification & Assessment of Innovative Prepay Services
2009.08.27
Maximising Prepay Cellular Profit

Complimentary
Report

Much of the effort in designing innovative packages has historically been focused on postpay customers. The higher levels of revenue generated by this group were seen to be more likely to generate ...

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Prepay Relationships Best Practice
2008.12.15
Churn Prevention Strategies, Maximising Prepay Cellular Profit

Complimentary
Report

MNOs in developed markets face increasing levels of competition from the entry of low-cost MVNOs and from their traditional rivals for market share. Customer relationships are key to retaining cust...

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Addressing Transitory Prepay Segments
2008.06.24
New Services & Technologies, Maximising Prepay Cellular Profit

Complimentary
Report

Transitory segments in the prepay market, especially migrant workers, represent a growth opportunity for mobile operators wishing to extend their marketing reach. There are currently around 200 mil...

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Hybrid Offers - Impacts on Market Share, ARPU and Churn
2008.05.26
Maximising Prepay Cellular Profit, Tariffing Mobile Services for Profit

Complimentary
Report

The variety of hybrid propositions available across different markets has grown steadily over the years with the conventional definitions for "postpay" and "prepay" propositions...

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Maximising Profitability in Low ARPU Markets
2008.04.17
Maximising Prepay Cellular Profit, Tariffing Mobile Services for Profit

Complimentary
Report

It is clear that in a market with ARPU levels only a fraction of those that exist in the World's developed markets, the business models and approach required to operate profitably and sustainab...

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Convergence Watch Spain
2008.02.21
Fixed-Mobile Convergence, Maximising Prepay Cellular Profit

Complimentary
Report

This is the fifth in a series of 'Convergence Watch' papers being produced by MMD highlighting convergence market developments in the major European markets of the UK, Germany, France, Ital...

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Developing Low-End Segments in Emerging Mobile Markets
2007.11.15
Maximising Prepay Cellular Profit, Tariffing Mobile Services for Profit

Complimentary
Report

In this report we look at the challenges faced by operators in emerging markets to secure profitable mobile businesses. In particular, we examine the profitability levels achieved across fifteen op...

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Impact of Prepay Tariff Innovation
2007.05.09
Maximising Prepay Cellular Profit, Tariffing Mobile Services for Profit

Complimentary
Report

The focus of many Mobile Network Operators (MNOs) over the last two to three years - in terms of tariffs - has mostly been on migrating prepay customers to contracts where, it is perceived, the hig...

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Rewarding Inbound Traffic - Business Impact Assessment
2007.03.21
Churn Prevention Strategies, Maximising Prepay Cellular Profit

Complimentary
Report

The current report examines 11 implementations of Terminating Call Credit (TCC) schemes in 7 countries which reward mobile customers for receiving inbound calls or data traffic. Through our analysi...

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SIM-only Policies & Initiatives for the Prepay Segment
2006.11.13
Maximising Prepay Cellular Profit, Tariffing Mobile Services for Profit

Complimentary
Report

For many mobile operators SIM-only connections account for as much as 50% of all connections. The number is much higher for many MVNOs. In this report we examine SIM-only initiatives for the prepay...

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The Truth Behind Prepay Churn - Effective Measurement & Analysis
2006.10.10
Churn Prevention Strategies, Maximising Prepay Cellular Profit

Complimentary
Report

This paper highlights the factors which contribute to the enormous differences in the way prepay churn is measured. The paper also provides recommendations to operators as to how they can more effe...

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India - A Study of Dynamic Market Development
2006.05.11
Customer Development, New Services & Technologies, Consumer Contract Segment, Maximising Prepay Cellular Profit

Complimentary
Report

India has become one of the world's most competitive markets for telecommunications services. In the past six years, the number of mobile subscribers has rocketed from just over 1 million in 2000 ...

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Relationship Building Strategies for Prepay Customers
2006.04.28
Churn Prevention Strategies, Maximising Prepay Cellular Profit

Complimentary
Report

The current report analyses the various means now being deployed by mobile operators to improve the registration process (mandatory or otherwise) for prepay customers. Operators now recognise the n...

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Vodafone live! Impact Assessment
2006.01.24
New Services & Technologies, Consumer Contract Segment, Maximising Prepay Cellular Profit

Complimentary
Report

Mobile operators worldwide are looking for new revenue streams to compensate for declining voice revenues resulting from increased competition. To date, text messaging has performed well in...

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