In-depth examination of areas of critical importance to mobile network operator planning and strategy
Customer retention in the postpay contract segment has improved substantially in many markets over the past five years with the arrival of smartphones and 24-month contracts, but churn in prepay se...
See moreMobile network operators have run active campaigns to migrate prepay customers to postpay offers, but prepay remains an important revenue component for many operators worldwide. As domestic and int...
See moreCustomer retention in the prepay segment poses a major challenge for mobile operators as they continue to experience increases in prepay churn rates fuelled by growing competitive pressures compoun...
See moreVoIP may be the single biggest threat to traditional MNO revenues. The effects of competition and regulatory pressure on the prices that can be charged for mobile voice calls, roaming and terminati...
See moreNetwork operators continue to face stakeholder demands for revenue growth and increases in profitability. In mature markets with high levels of competition, this can no longer be achieved by adding...
See moreSocial network access via mobile handsets was initially disappointing, as the limitations of the handsets owned by the majority of the main users of social networks (young people) did not provide a...
See moreMuch of the effort in designing innovative packages has historically been focused on postpay customers. The higher levels of revenue generated by this group were seen to be more likely to generate ...
See moreMNOs in developed markets face increasing levels of competition from the entry of low-cost MVNOs and from their traditional rivals for market share. Customer relationships are key to retaining cust...
See moreTransitory segments in the prepay market, especially migrant workers, represent a growth opportunity for mobile operators wishing to extend their marketing reach. There are currently around 200 mil...
See moreThe variety of hybrid propositions available across different markets has grown steadily over the years with the conventional definitions for "postpay" and "prepay" propositions...
See moreIt is clear that in a market with ARPU levels only a fraction of those that exist in the World's developed markets, the business models and approach required to operate profitably and sustainab...
See moreThis is the fifth in a series of 'Convergence Watch' papers being produced by MMD highlighting convergence market developments in the major European markets of the UK, Germany, France, Ital...
See moreIn this report we look at the challenges faced by operators in emerging markets to secure profitable mobile businesses. In particular, we examine the profitability levels achieved across fifteen op...
See moreThe focus of many Mobile Network Operators (MNOs) over the last two to three years - in terms of tariffs - has mostly been on migrating prepay customers to contracts where, it is perceived, the hig...
See moreThe current report examines 11 implementations of Terminating Call Credit (TCC) schemes in 7 countries which reward mobile customers for receiving inbound calls or data traffic. Through our analysi...
See moreFor many mobile operators SIM-only connections account for as much as 50% of all connections. The number is much higher for many MVNOs. In this report we examine SIM-only initiatives for the prepay...
See moreThis paper highlights the factors which contribute to the enormous differences in the way prepay churn is measured. The paper also provides recommendations to operators as to how they can more effe...
See moreIndia has become one of the world's most competitive markets for telecommunications services. In the past six years, the number of mobile subscribers has rocketed from just over 1 million in 2000 ...
See moreThe current report analyses the various means now being deployed by mobile operators to improve the registration process (mandatory or otherwise) for prepay customers. Operators now recognise the n...
See moreMobile operators worldwide are looking for new revenue streams to compensate for declining voice revenues resulting from increased competition. To date, text messaging has performed well in...
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