Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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Maximising the Return from the Seniors Segments
2013.06.06
Consumer Mobile Tariffing & Service Propositions, Tariffing Mobile Services for Profit

Complimentary
Report

The seniors market has been largely overlooked by mobile operators to date. As mobile markets become increasingly penetrated, operators are realising that this segment could represent an opportunit...

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Avoiding or Winning Price Wars - Best Practice for MNOs
2013.05.30
Consumer Mobile Tariffing & Service Propositions, Tariffing Mobile Services for Profit

Complimentary
Report

From an operator's point of view, price wars are generally seen as unwelcome in mobile markets, but they are very common as operators fight for market share in highly competitive environments. ...

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Developing New Smartphone Tariff Structures
2013.03.19
Consumer Mobile Tariffing & Service Propositions, Tariffing Mobile Services for Profit

Complimentary
Report

Smartphone tariff structures are evolving as operators move to address the fact that data demand is now driving the industry - as more and more consumers use their smartphones not just for communic...

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Rebalancing Tariffs - LTE Introduction and Growth of Data Usage
2012.10.08
Tariffing Mobile Services for Profit

Complimentary
Report

Mobile operators are already experiencing an explosion in data volume requirements on their networks, with growth expected to accelerate in the immediate future - driven by advances with HSPA and d...

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Multi-Device Plans
2012.04.02
Tariffing Mobile Services for Profit

Complimentary
Report

Over the last two years we have witnessed a boom in sales of data-capable wireless devices, such as smartphones and tablets and a strong trend towards the use of multiple devices to access data, an...

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Prepay Tariff Innovation
2011.12.23
Maximising Prepay Cellular Profit, Tariffing Mobile Services for Profit

Complimentary
Report

Mobile network operators have run active campaigns to migrate prepay customers to postpay offers, but prepay remains an important revenue component for many operators worldwide. As domestic and int...

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The Potential for Flat Rate Tariffs in Developed Markets
2011.12.15
Tariffing Mobile Services for Profit

Complimentary
Report

Traditionally, flat rate plans have been the means by which network operators have been able to encourage customers to try new services and develop new usage patterns. By reducing customers' ex...

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Maximising Messaging SMS/MMS Revenues
2011.10.24
Tariffing Mobile Services for Profit

Complimentary
Report

SMS has enjoyed many years as the leading non-voice application on a mobile device. Mobile users have grown familiar with SMS and its functions and uses, and it has been reliably integrated into ev...

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Segmentation and Proposition Development for the Mobile Data Market
2011.09.02
Tariffing Mobile Services for Profit

Complimentary
Report

It took many years for mobile network operators to convince users that mobile data was a worthwhile expenditure. Many early barriers to users (poor network reliability and speed, high cost, lack of...

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Evolving from a Premium to a Mass Market Data Roaming Model
2011.07.26
Consumer Contract Segment, Tariffing Mobile Services for Profit

Complimentary
Report

The term 'billshock' has become a rallying cry for telecom regulators and a nightmare for mobile operators. It has led to regulators, most notably the EU Commission for the Digital Agenda, ...

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Addressing Customer Discomfort with Mobile Broadband Pricing
2011.05.23
Tariffing Mobile Services for Profit

Complimentary
Report

Unfortunately for MNOs, customer dissatisfaction with mobile broadband pricing is the tip of an iceberg of concerns about bandwidth and performance. Customers resent paying additional fees for a mo...

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Mobile & Fixed Broadband - Complementary vs. Competitive Positioning
2011.03.29
Tariffing Mobile Services for Profit

Complimentary
Report

Mobile broadband penetration and activity rates have risen strongly in line with falling consumer premises equipment (CPE) prices, while customer satisfaction and feedback have been variable. Despi...

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Mobile Data - Revisiting Current Charge Models
2010.12.13
Tariffing Mobile Services for Profit

Complimentary
Report

As predicted in the previous MWP report, Mobile Broadband Strategies (April 2009), MNOs are now facing a critical situation where there has b...

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Addressing the Family Segment in Mobile Markets
2010.10.14
Tariffing Mobile Services for Profit

Complimentary
Report

The family segment represents a very important part of the mobile market and in some markets customers subscribed to family plans account for as much as 50% of the total customer base. Th...

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Winning International Call Revenues
2010.05.13
MVNOs & Distribution Strategies, Tariffing Mobile Services for Profit

Complimentary
Report

The revenue opportunity for international calling from the home network has typically been overshadowed by that of international roaming. International calling revenue throughout the wider telecomm...

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Mobile Pricing Trends: International and SIM-only Packages
2009.06.04
Consumer Contract Segment, Tariffing Mobile Services for Profit

Complimentary
Report

As the market for mobile telephony has matured and become increasingly competitive and, as MNOs' understanding of customer needs has developed, the basis on which MNOs compete has changed. Hist...

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Best Practice in Acquisition, Spend & Loyalty Promotions
2009.05.21
New Services & Technologies, Tariffing Mobile Services for Profit

Complimentary
Report

Since 2005, Mobile Market Development's International Mobile Offers Database project has been gathering examples of mobile promotions and tariff initiatives from across the globe giving our cli...

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Mobile Broadband Strategies
2009.04.24
New Services & Technologies, Tariffing Mobile Services for Profit

Complimentary
Report

The market for mobile broadband is developing rapidly thanks to a combination of new network technologies, more aggressive pricing on the part of operators and the availability of new high function...

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Consumer Data Propositions
2009.03.11
New Services & Technologies, Tariffing Mobile Services for Profit

Complimentary
Report

Following on from the success of SMS, MNOs had great expectations of other mobile data channels to deliver large amounts of high margin revenue. A combination of poor functionality, high cost and l...

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Review of Developments in the Mobile Messaging Market
2009.02.16
New Services & Technologies, Tariffing Mobile Services for Profit

Complimentary
Report

More than 16 years after sending the first commercial SMS, the mobile messaging industry has made advances that in the early 1990s would have seemed impossible. With global mobile phone subscriptio...

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