Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

Sort by date of publication:

ascending descending

Alternatives to Handset Subsidies
2012.11.27
MVNOs & Distribution Strategies

Complimentary
Report

In a report entitled Handset Subsidies - Legacy Overhead or...

See more

Optimising the Channel Mix
2011.10.19
MVNOs & Distribution Strategies

Complimentary
Report

Convergence offers operators the opportunity to increase revenues from their existing customer base by offering a wider range of services. However, existing sales channels may no longer be entirely...

See more

MVNOs - The Next Wave - A Business Update
2010.11.11
MVNOs & Distribution Strategies

Complimentary
Report

The MNO community has viewed MVNOs with mixed emotions since the model was first launched in 1999. The trade-off between being able to reach a group of customers that the host MNO would have diffic...

See more

Maximising Return From the Online Channel in Mobile Markets
2010.07.28
MVNOs & Distribution Strategies

Complimentary
Report

Mobile network operators (MNOs) and service providers use multiple channels to market their services and service their markets. The contribution made by the online channel to a mobile network opera...

See more

Cross Selling Best Practice in Mobile Markets
2010.07.16
MVNOs & Distribution Strategies, New Services & Technologies

Complimentary
Report

Cross selling is increasingly seen as an important means of growing sales revenue in a mature market. While it is a widely used technique in the retail sector for both consumer and trade sales, its...

See more

MNO Web Sites Design Review
2010.05.28
MVNOs & Distribution Strategies

Complimentary
Report

Mobile Market Development surveyed the consumer web sites of 63 MNOs, and developed a framework to classify them by content focus and design approach. A number of key approaches were iden...

See more

Winning International Call Revenues
2010.05.13
MVNOs & Distribution Strategies, Tariffing Mobile Services for Profit

Complimentary
Report

The revenue opportunity for international calling from the home network has typically been overshadowed by that of international roaming. International calling revenue throughout the wider telecomm...

See more

Targeting & Distribution to the SOHO Segment
2009.07.24
MVNOs & Distribution Strategies, Selling to & Supporting Business Users

Complimentary
Report

This report will show that although the number of products and services that are currently available to the SOHO market have expanded in the last four years, the issues faced then remain similar. W...

See more

Channel Rebalancing in Mobile Markets
2009.07.09
MVNOs & Distribution Strategies, Consumer Contract Segment

Complimentary
Report

In mature well-penetrated mobile markets, changing market dynamics are forcing MNOs to reassess and adjust their channel mix. Market reach continues to be a key objective in Mobile Operator Distrib...

See more

Handset Subsidies - Legacy Overhead or Marketing Essential?
2008.12.18
MVNOs & Distribution Strategies, Consumer Contract Segment

Complimentary
Report

There is an ongoing and fierce debate as to whether handset demand is driven by handsets and the attractiveness of the features within them, or operator subsidies and length of contract. It is a co...

See more

New Consumer MVNO Opportunities
2008.11.28
MVNOs & Distribution Strategies

Complimentary
Report

The first MVNOs targeted markets with high penetration levels, good network availability and above average ARPU. These markets soon became highly competitive and MVNOs began to operate on very thin...

See more

Cost Effective Distribution Channels in Low ARPU Markets
2008.10.30
MVNOs & Distribution Strategies

Complimentary
Report

Emerging markets represent a very attractive growth opportunity for mobile operators with millions of new users joining mobile networks across the African, Asian and Latin American regions. However...

See more

Mobile Communities - Leveraging into Profitable Opportunities
2008.01.31
MVNOs & Distribution Strategies, New Services & Technologies

Complimentary
Report

The immense popularity of social networking in the fixed Internet space, with millions of users on a global basis, provides an opportunity for stimulating mobile Internet usage. MNOs can reach mill...

See more

Advances in Mobile Distribution
2007.12.31
MVNOs & Distribution Strategies

Complimentary
Report

To maximise presence in increasingly mature markets and retain a pivotal position in the mobile (and converged services) value chain, MNOs need to examine their total distribution strategy and ensu...

See more

Flagship Stores & Their Role in Mobile Distribution
2007.12.07
MVNOs & Distribution Strategies

Complimentary
Report

In this report we analyse the development of flagship stores from being merely defined by size and location to assisting MNOs in redefining their relationship with the customer and elevating their ...

See more

Impact of Identity on Customer Acquisition and Administration
2007.10.30
MVNOs & Distribution Strategies

Complimentary
Report

Mobile Network Operators (MNOs) are caught between the desire to sign up as many postpay customers as possible to their networks and the need to ensure that the customers they acquire are both who ...

See more

The Future of Mobile Retailing on the High Street
2007.05.21
MVNOs & Distribution Strategies

Complimentary
Report

The last 24 months has seen rapid change on the high street for mobile phone retailers, particularly in the UK. What had been a vigorous and vibrant independent sector is now looking diminished and...

See more

Empowering Mobile Channels to Cross and Up-sell
2006.11.09
Churn Prevention Strategies, MVNOs & Distribution Strategies

Complimentary
Report

This report looks at operators' different channels to market and how they can be empowered to cross and up-sell products and services at the point of sale. Strong emphasis is placed on advanced...

See more

Innovative Distribution Strategies in Mobile Markets
2006.06.22
MVNOs & Distribution Strategies

Complimentary
Report

This report details how UK operators are changing their retail strategies to focus on providing improved service to their customers in order to encourage higher spending and increased loyalty. Dist...

See more

Obtaining 'Value for Money' from Mobile Handset Subsidies
2006.03.09
MVNOs & Distribution Strategies

Complimentary
Report

As a handset subsidy represents the single largest cost item for most operators, and as margins are being squeezed, it is critical for operators to get value for money from subsidising handsets. Th...

See more

Our Clients

Here at Orange France we have many program subscriptions but yours, in my mind, offers the best content for the best value. Your reports give a complete overview on the market and provide so many details and quality of analysis ... Orange France
Mobile Market Development 2015