In-depth examination of areas of critical importance to mobile network operator planning and strategy
In a report entitled Handset Subsidies - Legacy Overhead or...
See moreConvergence offers operators the opportunity to increase revenues from their existing customer base by offering a wider range of services. However, existing sales channels may no longer be entirely...
See moreThe MNO community has viewed MVNOs with mixed emotions since the model was first launched in 1999. The trade-off between being able to reach a group of customers that the host MNO would have diffic...
See moreMobile network operators (MNOs) and service providers use multiple channels to market their services and service their markets. The contribution made by the online channel to a mobile network opera...
See moreCross selling is increasingly seen as an important means of growing sales revenue in a mature market. While it is a widely used technique in the retail sector for both consumer and trade sales, its...
See moreMobile Market Development surveyed the consumer web sites of 63 MNOs, and developed a framework to classify them by content focus and design approach. A number of key approaches were iden...
See moreThe revenue opportunity for international calling from the home network has typically been overshadowed by that of international roaming. International calling revenue throughout the wider telecomm...
See moreThis report will show that although the number of products and services that are currently available to the SOHO market have expanded in the last four years, the issues faced then remain similar. W...
See moreIn mature well-penetrated mobile markets, changing market dynamics are forcing MNOs to reassess and adjust their channel mix. Market reach continues to be a key objective in Mobile Operator Distrib...
See moreThere is an ongoing and fierce debate as to whether handset demand is driven by handsets and the attractiveness of the features within them, or operator subsidies and length of contract. It is a co...
See moreThe first MVNOs targeted markets with high penetration levels, good network availability and above average ARPU. These markets soon became highly competitive and MVNOs began to operate on very thin...
See moreEmerging markets represent a very attractive growth opportunity for mobile operators with millions of new users joining mobile networks across the African, Asian and Latin American regions. However...
See moreThe immense popularity of social networking in the fixed Internet space, with millions of users on a global basis, provides an opportunity for stimulating mobile Internet usage. MNOs can reach mill...
See moreTo maximise presence in increasingly mature markets and retain a pivotal position in the mobile (and converged services) value chain, MNOs need to examine their total distribution strategy and ensu...
See moreIn this report we analyse the development of flagship stores from being merely defined by size and location to assisting MNOs in redefining their relationship with the customer and elevating their ...
See moreMobile Network Operators (MNOs) are caught between the desire to sign up as many postpay customers as possible to their networks and the need to ensure that the customers they acquire are both who ...
See moreThe last 24 months has seen rapid change on the high street for mobile phone retailers, particularly in the UK. What had been a vigorous and vibrant independent sector is now looking diminished and...
See moreThis report looks at operators' different channels to market and how they can be empowered to cross and up-sell products and services at the point of sale. Strong emphasis is placed on advanced...
See moreThis report details how UK operators are changing their retail strategies to focus on providing improved service to their customers in order to encourage higher spending and increased loyalty. Dist...
See moreAs a handset subsidy represents the single largest cost item for most operators, and as margins are being squeezed, it is critical for operators to get value for money from subsidising handsets. Th...
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