Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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Realising Gains From Customer Centric Convergence
2013.08.29
Fixed-Mobile Convergence

Complimentary
Report

Growth in communications markets is currently based on mobile data networks, mobile devices, cloud services and social media services, and the converged content that these products and services hav...

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Offering Compelling Services in the New Convergent Environment
2013.03.29
Fixed-Mobile Convergence

Complimentary
Report

Over the past five years smartphones, tablets and other portable connected devices have been introduced to the market and have been enthusiastically adopted by consumers, such that many consumers n...

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Segmenting Mobile Broadband Propositions
2013.01.08
Fixed-Mobile Convergence

Complimentary
Report

Mobile operators are facing the ongoing challenge of meeting demand for ever more bandwidth for data transmission without corresponding increases in revenues - as the price per megabyte of data tra...

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Best Practice Promotions: Convergence
2012.12.30
Fixed-Mobile Convergence

Complimentary
Report

In the earlier Maximising Wireless Profit (MWP) Convergence Watch - Key Europ...

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Convergence Watch Global Analysis - Convergence Indicators in Asia
2012.12.18
Fixed-Mobile Convergence

Complimentary
Report

The Asian market for converged services is strongly biased towards the mobile internet. There is generally a great deal of diversity in the region with markets exhibiting a wide range of ...

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Convergence Watch - Key European Markets
2012.10.30
Fixed-Mobile Convergence

Complimentary
Report

Mobile Market Development has been producing its series of Convergence Watch papers since 2007. During that time we have reviewed the changing iterations of converged propositions promoted by incum...

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Integrated Customer Service Challenges
2012.10.30
Fixed-Mobile Convergence

Complimentary
Report

The quality of an operator's customer service provision is one of the main differentiators between MNOs, now that mobile services are largely perceived as commodity products, with little to cho...

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Segmentation and Multi-Play Proposition Development
2012.07.16
Fixed-Mobile Convergence

Complimentary
Report

Operators with both fixed and mobile networks are looking to convergence as a means of increasing revenues per subscriber and increasing customer retention. The growth in the installed base of fixe...

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Optimising Seamless Channels for Converged Services
2012.06.08
Fixed-Mobile Convergence

Complimentary
Report

In an increasingly competitive market all operators are seeking better ways to retain and attract customers. When offering largely commoditised services in converged service packages, customer serv...

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Seamless Service Delivery: Impact on MNOs
2012.04.10
Fixed-Mobile Convergence

Complimentary
Report

Convergence offers the possibility to operators of offering a range of services in a seamless manner to their customers, and many have set out to deliver just this. However the rapid spread of the ...

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Addressing Integrated Customer Service Challenges
2011.11.29
Fixed-Mobile Convergence, New Services & Technologies

Complimentary
Report

Convergence, often enabled by mergers and takeovers of different companies, allows operators to provide multiple services over common infrastructures that in the past would have been seen by custom...

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Convergence & Bundling: Promotional Offers
2011.11.17
Fixed-Mobile Convergence

Complimentary
Report

As convergence and bundling becomes the norm and customers become used to purchasing their communications services as a bundle, they are becoming increasingly sophisticated in their assessment of t...

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Convergence Watch: Germany
2011.07.06
Fixed-Mobile Convergence, New Services & Technologies

Complimentary
Report

A focus in the German market, since MMD last reviewed convergence in 2007, has been on deploying broadband using various channels, such as DSL and cable to extend coverage to a wider section of the...

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Segmentation and Proposition Development
2011.07.06
Fixed-Mobile Convergence, Consumer Contract Segment

Complimentary
Report

Convergence offers the potential to deliver multiple services to customers. Apart from delivering additional revenues and improving returns on the investment made, supplying multiple services to on...

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Convergence Watch: UK
2011.06.09
Fixed-Mobile Convergence, New Services & Technologies

Complimentary
Report

Just over half of all UK households buy their communications services in a bundle, as of Q1 2010. UK telecom operators' approaches towards bundling and convergence have changed since 2007 (when...

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Convergence Watch: France
2011.05.05
Fixed-Mobile Convergence

Complimentary
Report

The French convergence market is one of the most advanced in Europe with a strong deployment of operators' branded multimedia boxes across French households supporting ADSL and fibre optic broa...

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Convergence Watch: Italy
2011.03.31
Fixed-Mobile Convergence

Complimentary
Report

The Italian convergence market exhibits unique characteristics due to the popularity of mobile services that have contributed to a decline in a fixed line market, which continues to be dominated by...

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Convergence Watch: Spain
2011.03.22
Fixed-Mobile Convergence

Complimentary
Report

Over the last three years the Spanish market has witnessed different forms of convergence, involving brand integration, increased uptake of multi-play propositions and availability of cross-platfor...

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Convergence Multi-play Market Strategies 2010
2010.09.13
Fixed-Mobile Convergence

Complimentary
Report

The continued development and deployment of converged all-IP networks is facilitating the development of multi-play offerings by operators. However, of greater impact in the development of the mark...

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Emerging HSPA Applications
2009.09.23
Fixed-Mobile Convergence, New Services & Technologies

Complimentary
Report

Two recent reports from Mobile Market Development's 'Maximising Wireless Profit' Program 2009 have investigated developments in mobile broadband: ...

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Here at Orange France we have many program subscriptions but yours, in my mind, offers the best content for the best value. Your reports give a complete overview on the market and provide so many details and quality of analysis ... Orange France
Mobile Market Development 2015