Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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Churn Reduction Through Active Customer Management
2013.12.30
The Customer Interface

Complimentary
Report

Mobile operators are struggling to grow their business in increasingly penetrated and competitive environments. New customer acquisitions are no longer easy to make, hence operators have ...

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Device Support - Customer Experience & Churn Triggers
2013.12.27
The Customer Interface

Complimentary
Report

For many people, their smartphones and tablets have become as important to them as their handbags or wallets, as they use them to organise their lives. Should their devices go wrong, therefore, it ...

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New Channels & Approaches - Improving Customer Experience
2013.11.12
The Customer Interface

Complimentary
Report

The growth in use of social network and other new media channels, combined with increasing sophistication and expectations on the part of consumers, together present a challenge to mobile operators...

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Preventing Customer Expectation Disconnects / Bill Shock
2013.02.26
The Customer Interface, Churn Prevention Strategies

Complimentary
Report

MNOs have traditionally charged high prices to users that wish to roam onto other networks due to travel. Initial high prices for data transport were replaced by flat rates to encourage data use (t...

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Mobile Market Development 2015