Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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Re-Assessing the Prepay/ Postpay Mix
2013.12.31
Consumer Mobile Tariffing & Service Propositions

Complimentary
Report

Over the period between 2008 and 2012, European MNOs have faced a combination of pressures on their business models that have been challenging. Reducing p...

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Strategies to Increase Postpay Prices and ARPU
2013.10.17
Consumer Mobile Tariffing & Service Propositions

Complimentary
Report

Many MNOs face challenging commercial circumstances where prices are being eroded and ARPU is declining, at a time when costs are rising due to inflation and domestic economies are depressed. To ad...

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Tariff Innovation Case Studies
2013.09.05
Consumer Mobile Tariffing & Service Propositions

Complimentary
Report

Tariff structures are a critical component for operators and, depending on market conditions, target segment, objectives and implementation considerations tariff innovation can assist operators in ...

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Creating New Opportunities for Increased Prepay Loyalty and Profit
2013.07.29
Consumer Mobile Tariffing & Service Propositions

Complimentary
Report

Many MNOs are struggling to maintain customer loyalty and profitability levels within their prepay customer base in the face of growing regulatory pressure, competitive challenges and rapidly evolv...

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Maximising the Return from the Seniors Segments
2013.06.06
Consumer Mobile Tariffing & Service Propositions, Tariffing Mobile Services for Profit

Complimentary
Report

The seniors market has been largely overlooked by mobile operators to date. As mobile markets become increasingly penetrated, operators are realising that this segment could represent an opportunit...

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Avoiding or Winning Price Wars - Best Practice for MNOs
2013.05.30
Consumer Mobile Tariffing & Service Propositions, Tariffing Mobile Services for Profit

Complimentary
Report

From an operator's point of view, price wars are generally seen as unwelcome in mobile markets, but they are very common as operators fight for market share in highly competitive environments. ...

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Developing New Smartphone Tariff Structures
2013.03.19
Consumer Mobile Tariffing & Service Propositions, Tariffing Mobile Services for Profit

Complimentary
Report

Smartphone tariff structures are evolving as operators move to address the fact that data demand is now driving the industry - as more and more consumers use their smartphones not just for communic...

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Mobile Market Development 2015