Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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Footprint Extension Through Brand & Service Licensing
2013.12.18
Channel & Distribution Management

Complimentary
Report

Vodafone's Partner Market network has been developing since 2002 and provides Vodafone with a market reach that is at least double that of the operators that it has an ownership interest in. It...

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Viability & Desirability of Low Cost Sub-brands
2013.10.21
Channel & Distribution Management

Complimentary
Report

In mobile markets that are characterised by fierce competition for each customer, MNOs need to cater to different customer needs by different means. A dual- (or multi-) brand strategy, that positio...

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MNO Use of Sub-Brands and MVNOs
2013.07.23
Channel & Distribution Management

Complimentary
Report

Sub-brands and mobile virtual network operators (MVNOs) are often used by operators in order to gain access to new customer segments and grow their levels of business. This is particularly true in ...

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Channel Challenges - Emerging & Developed Markets
2013.07.10
Channel & Distribution Management

Complimentary
Report

The continuing growth of emerging markets represents a major opportunity for mobile operators. They will need to secure a good share of these markets and the accompanying revenues in order to ensur...

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The Developing Role of MNOs in Providing Consumer Devices
2013.04.30
Channel & Distribution Management

Complimentary
Report

The cost of equipment to connect to mobile services, particularly mobile data services, remains a constraint on adoption at the leading edge. While smartphones are available in developing markets a...

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Mobile Market Development 2015