Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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Stimulating Voice Traffic Through VAS
2003.12.01
Maximising Prepay Cellular Profit

Complimentary
Report

Improving call completion rates when the mobile phone is switched off or out of coverage can deliver significant results in terms of increased voice traffic, ARPU and improved customer sati...

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Data Revenues and GPRS Pricing Strategies
2003.12.01
Maximising Prepay Cellular Profit

Complimentary
Report

With cellular markets maturing, cellular operators are attempting to promote innovative "non-voice" services with the aim of generating extra revenues to compensate for decreasing...

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Cross-billing & Split-billing Solutions
2003.12.01
Maximising Prepay Cellular Profit

Complimentary
Report

In this report we analyse the convergence trend and provide examples of operators who have chosen to take the concept of prepay and postpay convergence one step further with the implementat...

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Vodacom South Africa: 'Call Sponsor'
2003.12.01
Maximising Prepay Cellular Profit, Selling to & Supporting Business Users

Complimentary
Report

Vodacom in South Africa has recently launched a cross billing solution which has initially targeted the consumer segment. Vodacom is the market leader in South Africa with a 61% share of th...

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Person to Person SMS
2003.12.01
Consumer Contract Segment

Complimentary
Report

In this report we present International benchmarks for prepay person-to-person SMS and MMS pricing and analyse different pricing strategies adopted by operators in respect of these services...

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Pricing Strategies in the Maturing Prepay Market
2003.12.01
Maximising Prepay Cellular Profit

Complimentary
Report

In this study, we highlight some of the approaches adopted by wireless operators with the aim of increasing the level of basic wireless services revenue generated from prepay customers....

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Value Based Pricing for the Enterprise Market
2003.11.01
Tariffing Mobile Services for Profit

Complimentary
Report

Event and value based billing is even more crucial to mobile operators when addressing the enterprise market. Whilst enterprise customers have traditionally produced high value voice custom...

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3G Pricing Strategies
2003.11.01
New Services & Technologies, Consumer Contract Segment, Tariffing Mobile Services for Profit

Complimentary
Report

Many operators who upgraded their billing systems to accommodate the introduction of 2.5G packet switched services, recognised that in making that move they were also effectively preparing ...

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Multi-Media Portals & Promotional Pricing Strategies
2003.11.01
Tariffing Mobile Services for Profit

Complimentary
Report

Over the last year wireless operators have engaged in a race to launch new multimedia online portals aimed at providing customers with "user friendly" access to a variety of conte...

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Messaging Tariffs
2003.11.01
Tariffing Mobile Services for Profit

Complimentary
Report

Whilst SMS revenues will continue to represent the largest component of non-voice revenues for some time yet, an increased developmental and promotional focus on the provision of innovative...

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GPRS and MMS Roaming Tariffs
2003.11.01
Tariffing Mobile Services for Profit

Complimentary
Report

Operators and industry analysts often use GSM roaming as a benchmark to estimate the long-term potential of GPRS roaming services. If the GPRS revenue model were to mirror the GSM revenue m...

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Consumer Contract Market Voice Tariffs
2003.11.01
Tariffing Mobile Services for Profit

Complimentary
Report

In this report we highlight the strategies deployed by wireless operators in an effort to increase the wireless voice services revenue generated by consumer contract customers. Th...

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GPRS Data Transport Tariffs
2003.11.01
Tariffing Mobile Services for Profit

Complimentary
Report

Most operators are now actively promoting data services to the consumer customer and tariff differentiation between the business and consumer segments is more pronounced. Several operato...

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O2 Ireland: Group Worker
2003.09.01
Maximising Prepay Cellular Profit, Selling to & Supporting Business Users

Complimentary
Report

O2 Ireland recently developed its own solution to address enterprise requirements for the real time separation of business and personal calls. With its Group worker solution, the costs of b...

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Overview: Consumer Contract Segment
2003.09.01
Consumer Contract Segment

Complimentary
Report

Mobile Market Development's benchmark analysis of 38 International mobile operators (see Figure 5) demonstrates how the proportion of contract segment customers within the customer base...

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Voice Services and Pricing Strategies
2003.09.01
Consumer Contract Segment

Complimentary
Report

In this section of the report we highlight some of the approaches adopted by wireless operators with the aim of increasing the level of basic wireless services revenue generated by consumer cont...

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Retail Channels: Selling Mobile Data Applications Effectively
2003.09.01
Consumer Contract Segment

Complimentary
Report

Operators are hoping that new, non-voice consumer services such as picture messaging, ringtones, screensavers, games, wallpaper, videoclips, etc. will generate new, solid revenue streams. Many op...

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TIM Italy: 'Business Xtension' Service
2003.09.01
Maximising Prepay Cellular Profit, Selling to & Supporting Business Users

Complimentary
Report

In this case study, we examine how TIM in Italy is taking advantage of the mature consumer market to stimulate further growth in the less mature enterprise market with its 'Xtension'...

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Operator Profile: Nextel Communications
2003.09.01
New Services & Technologies

Complimentary
Report

Nextel Communications, based in Reston, VA is an interesting case as it is widely recognised for achieving the highest ARPU of all U.S. wireless operators at √?71 per month. Now servi...

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MMS Services
2003.09.01
Consumer Contract Segment

Complimentary
Report

Since the first service launches by Telenor in Norway and HKCSL in Hong Kong in March 2002, MMS has been deployed in over 50 countries across 100 different operators in all regions of the w...

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Mobile Market Development 2015