Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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Mobile Upgrade Strategies - Justification & Best Practice
2005.02.14
Churn Prevention Strategies, Consumer Contract Segment

Complimentary
Report

In the current paper, we present the results of a detailed analysis of mobile operator upgrade policies in one of Europe's most competitive markets, the UK. This is supplemented with some insig...

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Orange UK: Realising Aggressive Enterprise Market Share Ambitions
2005.01.31
Selling to & Supporting Business Users

Complimentary
Report

Orange Business Solutions (OBS) has spent the past two years focusing on developing its business services for the corporate market. Its aim has been to recreate its success in the consumer ma...

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Managing and Reducing the Cost of Customer Acquisition
2004.12.30
MVNOs & Distribution Strategies

Complimentary
Report

This report examines the cost of customer acquisition in the mobile industry, otherwise known as Subscriber Acquisition Cost (SAC). It discusses the different initiatives that mobile operators can ...

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An Assessment of Prepay Loyalty Development Initiatives
2004.12.23
Churn Prevention Strategies, Maximising Prepay Cellular Profit

Complimentary
Report

Over the past 3 years, there has been a dramatic increase in loyalty programs and other loyalty development initiatives addressing the prepay market. This reflects operators' desire to reduce a...

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Instant Messaging: Market Development
2004.12.17
Selling to & Supporting Business Users

Complimentary
Report

The adoption of instant messaging (IM) services has grown strongly in the USA. Text-based conversations between 'buddies' on PCs and the fixed Internet have become as popular as SMS in Europe....

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Group & Family-Based Loyalty Tariffs
2004.12.09
Churn Prevention Strategies, Tariffing Mobile Services for Profit

Complimentary
Report

This is the first of two reports produced by Mobile Market Development focusing on Loyalty Based Tariffs. It provides detailed profiles of innovative Group based loyalty schemes targeting youth gr...

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Tenure- and Usage-Based Loyalty Tariffs
2004.12.09
Churn Prevention Strategies, Tariffing Mobile Services for Profit

Complimentary
Report

This is the second of two Mobile Market Development reports focusing on Loyalty Tariffs. In this report, we provide detailed profiles of innovative tariffs that reward increased customer tenure ...

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Japan: Market Development and Challenges
2004.12.08
Churn Prevention Strategies, New Services & Technologies, Tariffing Mobile Services for Profit

Complimentary
Report

The Japanese have indulged their enthusiasm for technology and innovation to create the world's most advanced mobile market. Compact, highly specified, feature-rich keitai (mobile handsets, pro...

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3G/GPRS/WLAN Integrated Data Offers for Business Customers
2004.11.23
Selling to & Supporting Business Users

Complimentary
Report

By the end of 2004 an estimated 200 operators will have launched 3G services worldwide. However, incomplete 3G network coverage and limited availability of attractive 3G handsets has forced a numbe...

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Evolution of TIM Business Xtension & New FMC Offers
2004.11.05
Fixed-Mobile Convergence, Maximising Prepay Cellular Profit, Selling to & Supporting Business Users

Complimentary
Report

In this report, we explain how TIM in Italy is targeting the consumer market to stimulate enterprise revenue growth via its 'Xtension' service. For the last two years, TIM has been pushing ...

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getmobile AG: Penetrating the German Contract Market via Direct Sales
2004.10.26
MVNOs & Distribution Strategies, Consumer Contract Segment

Complimentary
Report

With most European operators now in the mature phase of market growth, operators are increasingly looking for ways to reduce their cost of customer acquisition and retention. One option is ...

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Evaluation of CRM Solutions Available to Mobile Operators
2004.10.18
Churn Prevention Strategies

Complimentary
Report

In this report we examine a variety of Customer Relationship Management (CRM) applications available to mobile operators and the vendors who provide these services. We evaluate the strengths an...

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2.5G Pricing - International Benchmark Analysis
2004.10.13
MNO KPI Benchmarks, Tariffing Mobile Services for Profit

Complimentary
Report

This report analyses pricing strategies and trends for 2.5G bearer technologies for the consumer market. The analysis focuses on tariff strategies developed by GPRS operators reflecting the current...

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Basic SMS & MMS Pricing Benchmarks
2004.10.12
MNO KPI Benchmarks, Tariffing Mobile Services for Profit

Complimentary
Report

In this report we present international benchmarks for person-to-person (PTP) SMS and MMS pricing and analyse different pricing strategies adopted by operators in respect of these services across c...

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SME Market Distribution Strategies and Best Practices
2004.10.05
MVNOs & Distribution Strategies, Selling to & Supporting Business Users

Complimentary
Report

  This study examines the strategies of mobile operators in various countries and identifies trends, innovations and best practices in SME market distribution.   ...

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Key Performance Indicators 2004: Cost of Acquisition
2004.10.01
MNO KPI Benchmarks

Complimentary
Report

Definitions of Cost of Acquisition (CoA) vary from operator to operator. While often not directly comparable, year-on-year differences can offer insights into the upward and downward pressures on o...

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Fixed Mobile Convergence & Substitution: Wireless Operator Strategies
2004.09.30
Fixed-Mobile Convergence, Selling to & Supporting Business Users

Complimentary
Report

Mobile operators are increasingly exploring and deploying Fixed Mobile Convergence (FMC) and Fixed Line Substitution (FLS) propositions, although achieving the optimal balance between the t...

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Mobile Content: Market Development Strategies
2004.09.29
New Services & Technologies

Complimentary
Report

This report is the first in a series of reports/case studies focusing on the development of the Mobile Content Market. In this report we: Benchm...

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Mobile Content: Pricing & Revenue Opportunities
2004.09.29
New Services & Technologies, Tariffing Mobile Services for Profit

Complimentary
Report

This report is the second in a series of reports/case studies focusing on the development of the Mobile Content Market. In this report we: Reveal ...

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Consumer Market Distribution Strategies and Best Practices
2004.09.28
MVNOs & Distribution Strategies

Complimentary
Report

This study examines the strategies of mobile operators in various countries and identifies trends, innovations and best practices in mobile consumer market distribution. Our resea...

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Our Clients

On the whole, MMD reports are more detailed, more extensively researched and more comprehensively written O2 UK, Strategy Team
Mobile Market Development 2015