Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

Sort by date of publication:

ascending descending

Mobile Device Impacts on ARPU & Churn
2006.01.30
MVNOs & Distribution Strategies, New Services & Technologies

Complimentary
Report

There has long been a perception of a strong connection between the sophistication of the mobile device a mobile customer uses and the average ARPU and loyalty characteristics exhibited. Th...

See more

Vodafone live! Impact Assessment
2006.01.24
New Services & Technologies, Consumer Contract Segment, Maximising Prepay Cellular Profit

Complimentary
Report

Mobile operators worldwide are looking for new revenue streams to compensate for declining voice revenues resulting from increased competition. To date, text messaging has performed well in...

See more

Prepay and Hybrid Solutions for the Enterprise Market
2005.12.23
Maximising Prepay Cellular Profit, Selling to & Supporting Business Users

Complimentary
Report

This report examines the prepay enterprise solutions offered by 20 Mobile operators across fifteen countries. The positioning, design and impact of prepay enterprise solutions are discussed...

See more

Effective Pricing Strategies for Retaining Margin in Mobile Markets
2005.12.23
Tariffing Mobile Services for Profit

Complimentary
Report

This paper seeks to provide an insight into the pricing strategies and propositions that incumbent MNOs can use to off-set pressure on pricing, driving usage as well as attracting and retai...

See more

Prepay-Postpay Hybrid Solutions
2005.12.14
Churn Prevention Strategies, MNO KPI Benchmarks, Maximising Prepay Cellular Profit

Complimentary
Report

In recent years there has been a significant increase in the number of operators introducing 'hybrid' style services combining the convenience of contract plans and cost control ben...

See more

Tier 1 Operators - MVNO Market Development Strategies
2005.12.13
MVNOs & Distribution Strategies

Complimentary
Report

Tier 1 mobile network operators ("Tier 1s") refer broadly to the early entrants in a mobile market who have built significant market share and brand recognition. This report intro...

See more

BT Fusion Case Study
2005.12.12
Fixed-Mobile Convergence, Selling to & Supporting Business Users

Complimentary
Report

BT has launched a revolutionary service - claimed to be the first truly converged service available to consumer customers in the world. BT Fusion is a product that allows customer...

See more

The Role of Contact Management in Retention & ARPU Stimulation
2005.11.23
Consumer Contract Segment, Maximising Prepay Cellular Profit

Complimentary
Report

European mobile markets are reaching penetration levels where retaining existing customers and increasing their level of usage is much more important for future profitability. Levels of bot...

See more

Tier 3 & 4 Operators - MVNO Market Development Strategies
2005.11.15
MVNOs & Distribution Strategies

Complimentary
Report

In this report we analyse the approach taken by Tier 3 and Tier 4 mobile operators to the development of Mobile Virtual Network Operator businesses, directly or in partnership with others.<...

See more

Enterprise Customer Retention Strategies in Mobile Markets
2005.10.30
Churn Prevention Strategies, Selling to & Supporting Business Users

Complimentary
Report

As mobile markets mature, operator market share is increasingly shaped by operators&#39; success in retaining their customers. For this reason, operators globally are increasing the resourc...

See more

MNO Mobile Music Opportunities: Japan Case Study
2005.10.21
New Services & Technologies

Complimentary
Report

The Mobile Music market in Japan is worth over &euro;1 billion in content revenues alone and an estimated further &euro;1 billion in transport revenues for mobile carriers. Ringtones accoun...

See more

"The Ultimate Bill"
2005.10.11
Churn Prevention Strategies, MNO KPI Benchmarks, Consumer Contract Segment

Complimentary
Report

This report examines customer bills issued by a number of MNOs worldwide: Telstra, Optus, &#39;3&#39; &amp; Vodafone in Australia Air...

See more

MVNO Business Models and New Entrant Strategies
2005.10.10
MVNOs & Distribution Strategies

Complimentary
Report

In this report we examine the issues involved in starting up and operating a successful MVNO business including aspects such as branding, market segmentation, pricing, margins and distribut...

See more

Mobile TV - Business Models and the Market Opportunity for Mobile Operators
2005.09.30
New Services & Technologies

Complimentary
Report

Early trials of Mobile TV services in Asia and Europe suggest a substantial market opportunity. However, diverse technical standards, new infrastructure investment requirements and uncertai...

See more

Performance Benchmarks - Cost of Acquisition
2005.09.09
Churn Prevention Strategies, MVNOs & Distribution Strategies, MNO KPI Benchmarks

Complimentary
Report

Definitions of Cost of Acquisition (CoA) vary from operator to operator. While often not directly comparable, year-on-year differences can offer insights into the upward and downward pressures ...

See more

Performance Benchmarks - Churn
2005.09.09
Churn Prevention Strategies, MNO KPI Benchmarks

Complimentary
Report

This report presents churn statistics for 32 operators worldwide, comparisons with the previous financial year, and commentary on trends in prepaid &amp; postpaid churn. ...

See more

Performance Benchmarks - EBITDA
2005.09.09
MNO KPI Benchmarks

Complimentary
Report

EBITDA is one of the most universal and comparable performance indicator, and reflects the actual earning potential of a company. We present EBITDA information for 36 operators, comparison w...

See more

Mobile Promotional Strategies Online
2005.08.29
MVNOs & Distribution Strategies, MNO KPI Benchmarks, New Services & Technologies, Consumer Contract Segment, Maximising Prepay Cellular Profit, Tariffing Mobile Services for Profit

Complimentary
Report

Over the last two years a number of mobile operators have developed a capability to sell SIM cards, handsets, new customer activations and upgrades online through their Internet portal. This develo...

See more

SOHO Solutions in Mobile Markets
2005.08.26
Selling to & Supporting Business Users

Complimentary
Report

Mobile Network Operators have not, until recently, developed propositions specifically to address the small businesses that make up a major proportion of their customer base. Historically, the M...

See more

Mobile Content Production and Distribution - The Complete Eco System
2005.08.16
MVNOs & Distribution Strategies, New Services & Technologies

Complimentary
Report

In developed markets, non-messaging digital content is now a rapidly growing component of Wireless Network Operators' revenues. As the proportion of ARPU attributable to mobile data increases,...

See more

Our Clients

Here at Orange France we have many program subscriptions but yours, in my mind, offers the best content for the best value. Your reports give a complete overview on the market and provide so many details and quality of analysis ... Orange France
Mobile Market Development 2015