Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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Roaming Tariff Benchmarks for Voice, SMS, MMS & GPRS (Contract Segment)
2005.01.31
MNO KPI Benchmarks, Consumer Contract Segment, Tariffing Mobile Services for Profit

Complimentary
Report

This paper is the first of three papers Mobile Market Development will publish on international roaming during the 2005 MWP program. The report provides a detailed benchmarking analysis of roami...

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Analysis of lastminute.com's M-Commerce Strategy
2005.01.31
MVNOs & Distribution Strategies, New Services & Technologies

Complimentary
Report

This case study introduces lastminute.com, an e-commerce company that encourages its customers to 'do something last minute', offering deals on flights, holidays, hotels, gifts, restaurants...

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Roaming Tariff Benchmarks for Voice, SMS, MMS & GPRS (Prepay Segment)
2005.02.15
MNO KPI Benchmarks, Maximising Prepay Cellular Profit, Tariffing Mobile Services for Profit

Complimentary
Report

This paper is the second of three papers Mobile Market Development will publish on international roaming during the 2005 MWP program. The report provides a detailed benchmarking analysis of roamin...

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Wireless Email Solutions for Consumer and SOHO Markets
2005.02.18
New Services & Technologies, Consumer Contract Segment

Complimentary
Report

Wireless E-mail Solutions for the Enterprise market have been very successful however it should not be assumed that this success will automatically transfer to the Consumer and SOHO markets M...

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Developing an Optimal Pricing Strategy
2005.02.28
Tariffing Mobile Services for Profit

Complimentary
Report

This paper highlights the need for a proactive strategy when developing mobile pricing propositions rather than reacting to competitor initiatives. In the current document we propose a pricing fram...

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Evaluation of 'Home Zone' Solutions
2005.03.22
Fixed-Mobile Convergence, Churn Prevention Strategies, Tariffing Mobile Services for Profit

Complimentary
Report

A significant number of wireless operators around the world launched "Home Zone" services with a range of approaches and varying results. Some of these services offered discounts on calls made...

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M-Commerce and Wallet Phones: Leading Edge Developments from Japan
2005.03.22
New Services & Technologies

Complimentary
Report

In this report we highlight the market dynamics behind the dramatic growth in Mobile Commerce revenues in Japan. We explore three major developments in the Japanese m-commerce market whic...

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MVNO Market Development
2005.03.24
MVNOs & Distribution Strategies

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Report

A number of key mobile markets across the world have been liberalised to allow new MVNO entrants. In March 2005, EasyMobile, an MVNO offering discount mobile services, was launched in the UK. The l...

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Contract Loyalty Programs - Impact Assessment
2005.03.24
Churn Prevention Strategies

Complimentary
Report

Over recent years there has been a dramatic increase in loyalty programs and other loyalty development initiatives addressing the mobile market. This reflects operators' desire to reduce and st...

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"Home Zone" Solution Providers Profiled
2005.04.04
Fixed-Mobile Convergence

Complimentary
Report

A significant number of wireless operators around the world launched "Home Zone" services with a range of approaches and varying results. Some of these services offered discounts on calls made...

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Measuring Churn Drivers and Identifying Retention Opportunities - Mobile Operator Case Study
2005.04.06
Churn Prevention Strategies

Complimentary
Report

This case study covers the experiences of a European Mobile Operator through its journey of establishing churn measurement and improving its customer retention performance. This operator offers ...

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Vertical Applications in the Enterprise Market
2005.05.11
Selling to & Supporting Business Users

Complimentary
Report

Mobile Market Development's analysis of mobile operator vertical solutions is presented in this deck of 46 slides. A summary of developments is followed by analysis of the key vertical applicatio...

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Horizontal Applications in the Enterprise Market
2005.05.12
Selling to & Supporting Business Users

Complimentary
Report

Mobile Market Development's analysis of mobile operator horizontal solutions is presented in this deck of 54 slides. A summary of developments is followed by analysis of the key horizontal appl...

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3G Pricing Benchmarks
2005.05.13
New Services & Technologies, Tariffing Mobile Services for Profit

Complimentary
Report

This report presents a detailed overview of 3G service implementations and pricing benchmarks for 3G bearer technologies across the consumer market. The focus of the analysis is on transport s...

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3G Pricing Promotions & Strategies
2005.05.16
New Services & Technologies, Tariffing Mobile Services for Profit

Complimentary
Report

In this report we present and analyse a range of promotional offers designed to attract consumer customers to 3G services. We look at 3G promotional initiatives across the contract and prepay segme...

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Triple-Play & Beyond: Australian Market Case Study
2005.05.31
Fixed-Mobile Convergence, Churn Prevention Strategies, MVNOs & Distribution Strategies, Consumer Contract Segment

Complimentary
Report

This paper provides an analysis of telecommunications product bundling, focusing in particular on the impact of the relatively advanced bundling strategies adopted in the Australian market. We exam...

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Assessing the Value of Handset Replacement Insurance to MNOs
2005.06.16
Churn Prevention Strategies, MVNOs & Distribution Strategies, MNO KPI Benchmarks, Consumer Contract Segment

Complimentary
Report

The current report provides a detailed analysis of handset insurance programs offered by Mobile Operators. It profiles 21 such products in Europe, the USA and Australia. The report examines ...

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Viral Marketing and Superdistribution - Opportunities for Mobile Network Operators
2005.06.17
MVNOs & Distribution Strategies, New Services & Technologies

Complimentary
Report

Viral marketing has rapidly become an essential element of the marketing mix, offering very low cost distribution with strong "coolness" factor, enabling this channel to reach targets that ar...

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Negotiating Roaming Agreements to Optimise Service Profitability & Managability Issues
2005.06.17
MNO KPI Benchmarks, New Services & Technologies

Complimentary
Report

International mobile roaming is undergoing fundamental change. Regulatory pressures are forcing down lucrative inbound roaming revenues and margins. Meanwhile, emerging international roaming ...

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VoIP Developments & Implications for Wireless Operators
2005.06.30
New Services & Technologies, Selling to & Supporting Business Users

Complimentary
Report

This report looks at the evolution of the VoIP market and examines the potential demand for the service. Some of the players in this space are discussed and the implications for wireless network op...

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