Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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Re-Assessing the Prepay/ Postpay Mix
2013.12.31
Consumer Mobile Tariffing & Service Propositions

Complimentary
Report

Over the period between 2008 and 2012, European MNOs have faced a combination of pressures on their business models that have been challenging. Reducing p...

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Strategies to Increase Postpay Prices and ARPU
2013.10.17
Consumer Mobile Tariffing & Service Propositions

Complimentary
Report

Many MNOs face challenging commercial circumstances where prices are being eroded and ARPU is declining, at a time when costs are rising due to inflation and domestic economies are depressed. To ad...

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Tariff Innovation Case Studies
2013.09.05
Consumer Mobile Tariffing & Service Propositions

Complimentary
Report

Tariff structures are a critical component for operators and, depending on market conditions, target segment, objectives and implementation considerations tariff innovation can assist operators in ...

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Creating New Opportunities for Increased Prepay Loyalty and Profit
2013.07.29
Consumer Mobile Tariffing & Service Propositions

Complimentary
Report

Many MNOs are struggling to maintain customer loyalty and profitability levels within their prepay customer base in the face of growing regulatory pressure, competitive challenges and rapidly evolv...

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Maximising the Return from the Seniors Segments
2013.06.06
Consumer Mobile Tariffing & Service Propositions, Tariffing Mobile Services for Profit

Complimentary
Report

The seniors market has been largely overlooked by mobile operators to date. As mobile markets become increasingly penetrated, operators are realising that this segment could represent an opportunit...

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Avoiding or Winning Price Wars - Best Practice for MNOs
2013.05.30
Consumer Mobile Tariffing & Service Propositions, Tariffing Mobile Services for Profit

Complimentary
Report

From an operator's point of view, price wars are generally seen as unwelcome in mobile markets, but they are very common as operators fight for market share in highly competitive environments. ...

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Developing New Smartphone Tariff Structures
2013.03.19
Consumer Mobile Tariffing & Service Propositions, Tariffing Mobile Services for Profit

Complimentary
Report

Smartphone tariff structures are evolving as operators move to address the fact that data demand is now driving the industry - as more and more consumers use their smartphones not just for communic...

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Evolving from a Premium to a Mass Market Data Roaming Model
2011.07.26
Consumer Contract Segment, Tariffing Mobile Services for Profit

Complimentary
Report

The term 'billshock' has become a rallying cry for telecom regulators and a nightmare for mobile operators. It has led to regulators, most notably the EU Commission for the Digital Agenda, ...

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App Stores: MNO Market Development Strategies
2011.07.18
New Services & Technologies, Consumer Contract Segment

Complimentary
Report

Over the last couple of years there has been a rush in deployments of app stores fuelled by the popularity of early service implementations such as the Apple App Store, with service uptake driven b...

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Segmentation and Proposition Development
2011.07.06
Fixed-Mobile Convergence, Consumer Contract Segment

Complimentary
Report

Convergence offers the potential to deliver multiple services to customers. Apart from delivering additional revenues and improving returns on the investment made, supplying multiple services to on...

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Growing Smartphone Share & Key Apps to Stimulate ARPU
2011.07.05
New Services & Technologies, Consumer Contract Segment

Complimentary
Report

Smartphones, from top-of-the-range to budget devices are making their mark on device sales worldwide. The adoption of Android as the platform of choice for many handset OEMs and the fall in costs o...

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MNO Market Differentiation Through Handset Applications
2010.05.27
New Services & Technologies, Consumer Contract Segment

Complimentary
Report

To date network operators have paid relatively little attention to the applications delivered with the phones their customers buy. They have either specified the whole handset, hardware included, p...

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Delivering Super Customer Care to High Value Customers
2009.12.16
Churn Prevention Strategies, Consumer Contract Segment

Complimentary
Report

Following the financial shocks and banking crises of the recent past, many economies around the world have experienced recession. While MNOs have largely been fortunate and mobile services have pro...

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Enterprise Mobile Data Solutions
2009.12.08
Consumer Contract Segment, Selling to & Supporting Business Users

Complimentary
Report

Enterprise customers potentially offer MNOs high profitability, low churn rates and strong demand for mobile data services - but they bring challenging application requirements as well. Additionall...

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Assessing the Impact of SIM-only Service Propositions
2009.10.29
New Services & Technologies, Consumer Contract Segment

Complimentary
Report

SIM-only deals are now an established part of the overall mobile market and they may represent good value for money to customers, though they make operator charges more transparent by allowing cust...

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Channel Rebalancing in Mobile Markets
2009.07.09
MVNOs & Distribution Strategies, Consumer Contract Segment

Complimentary
Report

In mature well-penetrated mobile markets, changing market dynamics are forcing MNOs to reassess and adjust their channel mix. Market reach continues to be a key objective in Mobile Operator Distrib...

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Mobile Pricing Trends: International and SIM-only Packages
2009.06.04
Consumer Contract Segment, Tariffing Mobile Services for Profit

Complimentary
Report

As the market for mobile telephony has matured and become increasingly competitive and, as MNOs' understanding of customer needs has developed, the basis on which MNOs compete has changed. Hist...

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Point of Churn Best Practice
2009.04.30
Churn Prevention Strategies, Consumer Contract Segment

Complimentary
Report

Customer churn is an inevitable part of the mobile market and in a fully competitive market, always will be, but with churn resting at levels of 20% - 40% in many mature, competitive markets, opera...

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Fixed Line Replacement in the Home
2008.12.31
Fixed-Mobile Convergence, Consumer Contract Segment

Complimentary
Report

The battleground between mobile offerings and fixed lines in the home is currently proving a testing environment for fixed and mobile telecommunications operators in many markets, with the allure o...

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Handset Subsidies - Legacy Overhead or Marketing Essential?
2008.12.18
MVNOs & Distribution Strategies, Consumer Contract Segment

Complimentary
Report

There is an ongoing and fierce debate as to whether handset demand is driven by handsets and the attractiveness of the features within them, or operator subsidies and length of contract. It is a co...

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Mobile Market Development 2015