Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

Sort by date of publication:

ascending descending

Re-Assessing the Prepay/ Postpay Mix
2013.12.31
Consumer Mobile Tariffing & Service Propositions

Complimentary
Report

Over the period between 2008 and 2012, European MNOs have faced a combination of pressures on their business models that have been challenging. Reducing p...

See more

Strategies to Increase Postpay Prices and ARPU
2013.10.17
Consumer Mobile Tariffing & Service Propositions

Complimentary
Report

Many MNOs face challenging commercial circumstances where prices are being eroded and ARPU is declining, at a time when costs are rising due to inflation and domestic economies are depressed. To ad...

See more

Tariff Innovation Case Studies
2013.09.05
Consumer Mobile Tariffing & Service Propositions

Complimentary
Report

Tariff structures are a critical component for operators and, depending on market conditions, target segment, objectives and implementation considerations tariff innovation can assist operators in ...

See more

Creating New Opportunities for Increased Prepay Loyalty and Profit
2013.07.29
Consumer Mobile Tariffing & Service Propositions

Complimentary
Report

Many MNOs are struggling to maintain customer loyalty and profitability levels within their prepay customer base in the face of growing regulatory pressure, competitive challenges and rapidly evolv...

See more

Maximising the Return from the Seniors Segments
2013.06.06
Consumer Mobile Tariffing & Service Propositions, Tariffing Mobile Services for Profit

Complimentary
Report

The seniors market has been largely overlooked by mobile operators to date. As mobile markets become increasingly penetrated, operators are realising that this segment could represent an opportunit...

See more

Avoiding or Winning Price Wars - Best Practice for MNOs
2013.05.30
Consumer Mobile Tariffing & Service Propositions, Tariffing Mobile Services for Profit

Complimentary
Report

From an operator's point of view, price wars are generally seen as unwelcome in mobile markets, but they are very common as operators fight for market share in highly competitive environments. ...

See more

Developing New Smartphone Tariff Structures
2013.03.19
Consumer Mobile Tariffing & Service Propositions, Tariffing Mobile Services for Profit

Complimentary
Report

Smartphone tariff structures are evolving as operators move to address the fact that data demand is now driving the industry - as more and more consumers use their smartphones not just for communic...

See more

Rebalancing Tariffs - LTE Introduction and Growth of Data Usage
2012.10.08
Tariffing Mobile Services for Profit

Complimentary
Report

Mobile operators are already experiencing an explosion in data volume requirements on their networks, with growth expected to accelerate in the immediate future - driven by advances with HSPA and d...

See more

Multi-Device Plans
2012.04.02
Tariffing Mobile Services for Profit

Complimentary
Report

Over the last two years we have witnessed a boom in sales of data-capable wireless devices, such as smartphones and tablets and a strong trend towards the use of multiple devices to access data, an...

See more

Prepay Tariff Innovation
2011.12.23
Maximising Prepay Cellular Profit, Tariffing Mobile Services for Profit

Complimentary
Report

Mobile network operators have run active campaigns to migrate prepay customers to postpay offers, but prepay remains an important revenue component for many operators worldwide. As domestic and int...

See more

The Potential for Flat Rate Tariffs in Developed Markets
2011.12.15
Tariffing Mobile Services for Profit

Complimentary
Report

Traditionally, flat rate plans have been the means by which network operators have been able to encourage customers to try new services and develop new usage patterns. By reducing customers' ex...

See more

Maximising Messaging SMS/MMS Revenues
2011.10.24
Tariffing Mobile Services for Profit

Complimentary
Report

SMS has enjoyed many years as the leading non-voice application on a mobile device. Mobile users have grown familiar with SMS and its functions and uses, and it has been reliably integrated into ev...

See more

Segmentation and Proposition Development for the Mobile Data Market
2011.09.02
Tariffing Mobile Services for Profit

Complimentary
Report

It took many years for mobile network operators to convince users that mobile data was a worthwhile expenditure. Many early barriers to users (poor network reliability and speed, high cost, lack of...

See more

Evolving from a Premium to a Mass Market Data Roaming Model
2011.07.26
Consumer Contract Segment, Tariffing Mobile Services for Profit

Complimentary
Report

The term 'billshock' has become a rallying cry for telecom regulators and a nightmare for mobile operators. It has led to regulators, most notably the EU Commission for the Digital Agenda, ...

See more

Addressing Customer Discomfort with Mobile Broadband Pricing
2011.05.23
Tariffing Mobile Services for Profit

Complimentary
Report

Unfortunately for MNOs, customer dissatisfaction with mobile broadband pricing is the tip of an iceberg of concerns about bandwidth and performance. Customers resent paying additional fees for a mo...

See more

Mobile & Fixed Broadband - Complementary vs. Competitive Positioning
2011.03.29
Tariffing Mobile Services for Profit

Complimentary
Report

Mobile broadband penetration and activity rates have risen strongly in line with falling consumer premises equipment (CPE) prices, while customer satisfaction and feedback have been variable. Despi...

See more

Mobile Data - Revisiting Current Charge Models
2010.12.13
Tariffing Mobile Services for Profit

Complimentary
Report

As predicted in the previous MWP report, Mobile Broadband Strategies (April 2009), MNOs are now facing a critical situation where there has b...

See more

Addressing the Family Segment in Mobile Markets
2010.10.14
Tariffing Mobile Services for Profit

Complimentary
Report

The family segment represents a very important part of the mobile market and in some markets customers subscribed to family plans account for as much as 50% of the total customer base. Th...

See more

Winning International Call Revenues
2010.05.13
MVNOs & Distribution Strategies, Tariffing Mobile Services for Profit

Complimentary
Report

The revenue opportunity for international calling from the home network has typically been overshadowed by that of international roaming. International calling revenue throughout the wider telecomm...

See more

Mobile Pricing Trends: International and SIM-only Packages
2009.06.04
Consumer Contract Segment, Tariffing Mobile Services for Profit

Complimentary
Report

As the market for mobile telephony has matured and become increasingly competitive and, as MNOs' understanding of customer needs has developed, the basis on which MNOs compete has changed. Hist...

See more

Our Clients

The reports are thorough and extensive. They give a complete overview on a certain topic and open the mind to new business ideas... It is the most extensive program available for our industry Proximus Belgium
Mobile Market Development 2015