Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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Re-Assessing the Prepay/ Postpay Mix
2013.12.31
Consumer Mobile Tariffing & Service Propositions

Complimentary
Report

Over the period between 2008 and 2012, European MNOs have faced a combination of pressures on their business models that have been challenging. Reducing p...

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Impact of Cost Containment Strategies
2013.10.27
Infrastructure Development & Optimisation

Complimentary
Report

As mobile telecoms traffic continues to grow but revenues are failing to keep pace, operators are seeking ways of containing costs in order to maximise profitability while they remain competitive.<...

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Strategies to Increase Postpay Prices and ARPU
2013.10.17
Consumer Mobile Tariffing & Service Propositions

Complimentary
Report

Many MNOs face challenging commercial circumstances where prices are being eroded and ARPU is declining, at a time when costs are rising due to inflation and domestic economies are depressed. To ad...

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Tariff Innovation Case Studies
2013.09.05
Consumer Mobile Tariffing & Service Propositions

Complimentary
Report

Tariff structures are a critical component for operators and, depending on market conditions, target segment, objectives and implementation considerations tariff innovation can assist operators in ...

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Creating New Opportunities for Increased Prepay Loyalty and Profit
2013.07.29
Consumer Mobile Tariffing & Service Propositions

Complimentary
Report

Many MNOs are struggling to maintain customer loyalty and profitability levels within their prepay customer base in the face of growing regulatory pressure, competitive challenges and rapidly evolv...

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Data Offload and Network Extension Strategies
2013.07.15
New Services & Technologies, Infrastructure Development & Optimisation

Complimentary
Report

Mobile network operators face ever-increasing demand for data transport combined with an ever-reducing price per bit transported, which makes it almost impossible for them to be able to afford to d...

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Maximising the Return from the Seniors Segments
2013.06.06
Consumer Mobile Tariffing & Service Propositions, Tariffing Mobile Services for Profit

Complimentary
Report

The seniors market has been largely overlooked by mobile operators to date. As mobile markets become increasingly penetrated, operators are realising that this segment could represent an opportunit...

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Avoiding or Winning Price Wars - Best Practice for MNOs
2013.05.30
Consumer Mobile Tariffing & Service Propositions, Tariffing Mobile Services for Profit

Complimentary
Report

From an operator&#39;s point of view, price wars are generally seen as unwelcome in mobile markets, but they are very common as operators fight for market share in highly competitive environments. ...

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Developing New Smartphone Tariff Structures
2013.03.19
Consumer Mobile Tariffing & Service Propositions, Tariffing Mobile Services for Profit

Complimentary
Report

Smartphone tariff structures are evolving as operators move to address the fact that data demand is now driving the industry - as more and more consumers use their smartphones not just for communic...

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Mobile Device Impacts on ARPU & Churn
2006.01.30
MVNOs & Distribution Strategies, New Services & Technologies

Complimentary
Report

There has long been a perception of a strong connection between the sophistication of the mobile device a mobile customer uses and the average ARPU and loyalty characteristics exhibited. Th...

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Vodafone live! Impact Assessment
2006.01.24
New Services & Technologies, Consumer Contract Segment, Maximising Prepay Cellular Profit

Complimentary
Report

Mobile operators worldwide are looking for new revenue streams to compensate for declining voice revenues resulting from increased competition. To date, text messaging has performed well in...

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Prepay and Hybrid Solutions for the Enterprise Market
2005.12.23
Maximising Prepay Cellular Profit, Selling to & Supporting Business Users

Complimentary
Report

This report examines the prepay enterprise solutions offered by 20 Mobile operators across fifteen countries. The positioning, design and impact of prepay enterprise solutions are discussed...

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Effective Pricing Strategies for Retaining Margin in Mobile Markets
2005.12.23
Tariffing Mobile Services for Profit

Complimentary
Report

This paper seeks to provide an insight into the pricing strategies and propositions that incumbent MNOs can use to off-set pressure on pricing, driving usage as well as attracting and retai...

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Prepay-Postpay Hybrid Solutions
2005.12.14
Churn Prevention Strategies, MNO KPI Benchmarks, Maximising Prepay Cellular Profit

Complimentary
Report

In recent years there has been a significant increase in the number of operators introducing &#39;hybrid&#39; style services combining the convenience of contract plans and cost control ben...

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Tier 1 Operators - MVNO Market Development Strategies
2005.12.13
MVNOs & Distribution Strategies

Complimentary
Report

Tier 1 mobile network operators (&quot;Tier 1s&quot;) refer broadly to the early entrants in a mobile market who have built significant market share and brand recognition. This report intro...

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BT Fusion Case Study
2005.12.12
Fixed-Mobile Convergence, Selling to & Supporting Business Users

Complimentary
Report

BT has launched a revolutionary service - claimed to be the first truly converged service available to consumer customers in the world. BT Fusion is a product that allows customer...

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The Role of Contact Management in Retention & ARPU Stimulation
2005.11.23
Consumer Contract Segment, Maximising Prepay Cellular Profit

Complimentary
Report

European mobile markets are reaching penetration levels where retaining existing customers and increasing their level of usage is much more important for future profitability. Levels of bot...

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Tier 3 & 4 Operators - MVNO Market Development Strategies
2005.11.15
MVNOs & Distribution Strategies

Complimentary
Report

In this report we analyse the approach taken by Tier 3 and Tier 4 mobile operators to the development of Mobile Virtual Network Operator businesses, directly or in partnership with others.<...

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Enterprise Customer Retention Strategies in Mobile Markets
2005.10.30
Churn Prevention Strategies, Selling to & Supporting Business Users

Complimentary
Report

As mobile markets mature, operator market share is increasingly shaped by operators&#39; success in retaining their customers. For this reason, operators globally are increasing the resourc...

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MNO Mobile Music Opportunities: Japan Case Study
2005.10.21
New Services & Technologies

Complimentary
Report

The Mobile Music market in Japan is worth over &euro;1 billion in content revenues alone and an estimated further &euro;1 billion in transport revenues for mobile carriers. Ringtones accoun...

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Our Clients

On the whole, MMD reports are more detailed, more extensively researched and more comprehensively written O2 UK, Strategy Team
Mobile Market Development 2015