Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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Achieving Direct Penetration of the SOHO-SME Market
2013.04.04
Selling to & Supporting Business Users

Complimentary
Report

Small and medium sized businesses form a significant market for mobile communications, and yet they are not always well served by MNOs. Many of the larger SMEs are served by independent VARs rather...

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Cloud Computing Services & Convergence for SMEs
2012.08.06
Selling to & Supporting Business Users

Complimentary
Report

Despite the increase in the number of mobile and related services becoming available over the past few years, small and medium-sized businesses are still underserved by MNOs in terms of mobile comm...

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MNOs' ICT Propositions and Plans
2012.02.08
Selling to & Supporting Business Users

Complimentary
Report

MNOs' enterprise offers have traditionally comprised communications and connectivity solutions, for example mobile broadband, mobile VPN, virtual PABX and unified communications. With the adven...

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The SOHO and Professional Segments: Requirements for Success
2010.05.31
Selling to & Supporting Business Users

Complimentary
Report

Since the last Maximising Wireless Profit SOHO report was written in 2009, there has been a rapid growth in the penetration of smartphones in this segment, as well as the rise in numbers of a group...

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Enterprise Mobile Data Solutions
2009.12.08
Consumer Contract Segment, Selling to & Supporting Business Users

Complimentary
Report

Enterprise customers potentially offer MNOs high profitability, low churn rates and strong demand for mobile data services - but they bring challenging application requirements as well. Additionall...

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Targeting & Distribution to the SOHO Segment
2009.07.24
MVNOs & Distribution Strategies, Selling to & Supporting Business Users

Complimentary
Report

This report will show that although the number of products and services that are currently available to the SOHO market have expanded in the last four years, the issues faced then remain similar. W...

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Fixed Line Replacement in the Enterprise Sector
2008.08.29
Fixed-Mobile Convergence, Selling to & Supporting Business Users

Complimentary
Report

The enterprise sector has always proved a challenging market for telecommunications operators, with the attraction of high revenue, long term contracts, high volumes of users and healthy margins in...

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Meeting Scandinavian Enterprise Mobility Needs
2007.10.02
Fixed-Mobile Convergence, Selling to & Supporting Business Users

Complimentary
Report

Profitability is today a key word among the Mobile Network Operators and Service Providers in mature markets such as Scandinavia. With a penetration rate far above 100%, there is no longer the pote...

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VAS Innovations for the Enterprise Market
2007.03.27
Fixed-Mobile Convergence, Selling to & Supporting Business Users

Complimentary
Report

In the past, MNOs have worked hard to highlight the benefits of consolidating the mobile expenditure of an enterprise with a single provider by offering high levels of discount. Now they are keen t...

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Innovative Voice Solutions for the Enterprise Market
2007.02.26
Tariffing Mobile Services for Profit, Selling to & Supporting Business Users

Complimentary
Report

Voice revenues still represent the lion's share of MNO revenues, in most cases accounting for over 80% of total mobile service revenues. However, in mature cellular markets MNOs are often faced...

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Innovative Mobile Data Solutions for the Enterprise Market
2007.01.24
New Services & Technologies, Selling to & Supporting Business Users

Complimentary
Report

Recent advances in wireless technologies and price decreases in data connectivity have enabled Mobile Network Operators (MNOs) to enhance mobile data access services especially for the highly deman...

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Unlocking Enterprise Data Revenues Through Event Based Pricing
2007.01.03
New Services & Technologies, Selling to & Supporting Business Users

Complimentary
Report

O2 Ireland has adopted a leadership position in offering value added services to enterprise clients with an event based pricing approach. Such an approach offers perhaps the most effective way of r...

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Mobile E-mail Market Development in the Business and Consumer Segments
2006.02.20
Selling to & Supporting Business Users

Complimentary
Report

Mobile E-mail has recently been widely reported to be a major revenue opportunity for MNOs. Analysts are predicting widespread use of e-mail, particularly within the corporate environment. ...

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Mobile Device Impacts on ARPU & Churn
2006.01.30
MVNOs & Distribution Strategies, New Services & Technologies

Complimentary
Report

There has long been a perception of a strong connection between the sophistication of the mobile device a mobile customer uses and the average ARPU and loyalty characteristics exhibited. Th...

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Vodafone live! Impact Assessment
2006.01.24
New Services & Technologies, Consumer Contract Segment, Maximising Prepay Cellular Profit

Complimentary
Report

Mobile operators worldwide are looking for new revenue streams to compensate for declining voice revenues resulting from increased competition. To date, text messaging has performed well in...

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Prepay and Hybrid Solutions for the Enterprise Market
2005.12.23
Maximising Prepay Cellular Profit, Selling to & Supporting Business Users

Complimentary
Report

This report examines the prepay enterprise solutions offered by 20 Mobile operators across fifteen countries. The positioning, design and impact of prepay enterprise solutions are discussed...

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Effective Pricing Strategies for Retaining Margin in Mobile Markets
2005.12.23
Tariffing Mobile Services for Profit

Complimentary
Report

This paper seeks to provide an insight into the pricing strategies and propositions that incumbent MNOs can use to off-set pressure on pricing, driving usage as well as attracting and retai...

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Prepay-Postpay Hybrid Solutions
2005.12.14
Churn Prevention Strategies, MNO KPI Benchmarks, Maximising Prepay Cellular Profit

Complimentary
Report

In recent years there has been a significant increase in the number of operators introducing 'hybrid' style services combining the convenience of contract plans and cost control ben...

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Tier 1 Operators - MVNO Market Development Strategies
2005.12.13
MVNOs & Distribution Strategies

Complimentary
Report

Tier 1 mobile network operators ("Tier 1s") refer broadly to the early entrants in a mobile market who have built significant market share and brand recognition. This report intro...

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BT Fusion Case Study
2005.12.12
Fixed-Mobile Convergence, Selling to & Supporting Business Users

Complimentary
Report

BT has launched a revolutionary service - claimed to be the first truly converged service available to consumer customers in the world. BT Fusion is a product that allows customer...

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Mobile Market Development 2015