Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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The Role of Campaign Management: Promoting Spend and Retention
2012.06.05
Churn Prevention Strategies, Maximising Prepay Cellular Profit

Complimentary
Report

Customer retention in the postpay contract segment has improved substantially in many markets over the past five years with the arrival of smartphones and 24-month contracts, but churn in prepay se...

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Prepay Tariff Innovation
2011.12.23
Maximising Prepay Cellular Profit, Tariffing Mobile Services for Profit

Complimentary
Report

Mobile network operators have run active campaigns to migrate prepay customers to postpay offers, but prepay remains an important revenue component for many operators worldwide. As domestic and int...

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Customer Retention in the Prepay Market
2010.04.02
Churn Prevention Strategies, Maximising Prepay Cellular Profit

Complimentary
Report

Customer retention in the prepay segment poses a major challenge for mobile operators as they continue to experience increases in prepay churn rates fuelled by growing competitive pressures compoun...

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VoIP: Market Development Impacts on MNOs
2009.12.31
Churn Prevention Strategies, Maximising Prepay Cellular Profit

Complimentary
Report

VoIP may be the single biggest threat to traditional MNO revenues. The effects of competition and regulatory pressure on the prices that can be charged for mobile voice calls, roaming and terminati...

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Strategies to Extend (Prepay & Postpay) Mobile Customer Tenure
2009.12.15
Churn Prevention Strategies, Maximising Prepay Cellular Profit

Complimentary
Report

Network operators continue to face stakeholder demands for revenue growth and increases in profitability. In mature markets with high levels of competition, this can no longer be achieved by adding...

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Handset Advances: Meeting the Social Networking Needs of Prepay Customers
2009.11.26
New Services & Technologies, Maximising Prepay Cellular Profit

Complimentary
Report

Social network access via mobile handsets was initially disappointing, as the limitations of the handsets owned by the majority of the main users of social networks (young people) did not provide a...

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Identification & Assessment of Innovative Prepay Services
2009.08.27
Maximising Prepay Cellular Profit

Complimentary
Report

Much of the effort in designing innovative packages has historically been focused on postpay customers. The higher levels of revenue generated by this group were seen to be more likely to generate ...

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Fixed Line Replacement in the Home
2008.12.31
Fixed-Mobile Convergence, Consumer Contract Segment

Complimentary
Report

The battleground between mobile offerings and fixed lines in the home is currently proving a testing environment for fixed and mobile telecommunications operators in many markets, with the allure o...

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Loyalty Programs - Effective Market Development Strategies
2008.12.30
Churn Prevention Strategies

Complimentary
Report

Loyalty Programs of various types have become extremely popular among Mobile Network Operators (MNOs). MMD's survey of over 70 operators across developed and emerging markets has found that alm...

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Mobile TV in Europe
2008.12.22
New Services & Technologies

Complimentary
Report

Mobile television offers mobile network operators the prospect of a welcome additional revenue stream derived from a mature and established market. The established nature of the market for televisi...

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Handset Subsidies - Legacy Overhead or Marketing Essential?
2008.12.18
MVNOs & Distribution Strategies, Consumer Contract Segment

Complimentary
Report

There is an ongoing and fierce debate as to whether handset demand is driven by handsets and the attractiveness of the features within them, or operator subsidies and length of contract. It is a co...

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Prepay Relationships Best Practice
2008.12.15
Churn Prevention Strategies, Maximising Prepay Cellular Profit

Complimentary
Report

MNOs in developed markets face increasing levels of competition from the entry of low-cost MVNOs and from their traditional rivals for market share. Customer relationships are key to retaining cust...

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New Consumer MVNO Opportunities
2008.11.28
MVNOs & Distribution Strategies

Complimentary
Report

The first MVNOs targeted markets with high penetration levels, good network availability and above average ARPU. These markets soon became highly competitive and MVNOs began to operate on very thin...

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Reassessing the Merits of Prepay-Postpay Migration
2008.11.21
Consumer Contract Segment, Tariffing Mobile Services for Profit

Complimentary
Report

Since prepay mobile phone plans were introduced and facilitated massive expansion of mobile markets into consumer and lower value commercial sectors, MNOs have been looking for ways to migrate prep...

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Segmentation Challenges in Mature Mobile Markets
2008.10.31
Churn Prevention Strategies, Tariffing Mobile Services for Profit

Complimentary
Report

It is important for all MNOs to attract and retain the most profitable customers. This becomes more important in mature markets with little prospect for growth, particularly if an economic slowdown...

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Cost Effective Distribution Channels in Low ARPU Markets
2008.10.30
MVNOs & Distribution Strategies

Complimentary
Report

Emerging markets represent a very attractive growth opportunity for mobile operators with millions of new users joining mobile networks across the African, Asian and Latin American regions. However...

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Emerging Market Success: Learning from China
2008.10.20
Tariffing Mobile Services for Profit

Complimentary
Report

The Chinese mobile market has rapidly become the largest in the world, in terms of numbers of subscribers. This has been achieved in what is still largely an environment supplied and monitored by G...

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Driving Content Revenues - New Operator Strategies
2008.09.08
New Services & Technologies

Complimentary
Report

Despite early failure to achieve forecasts that perhaps owed more to MNOs' needs (in anticipation of falling voice revenues) than a clear understanding of market potential and user requirements...

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Fixed Line Replacement in the Enterprise Sector
2008.08.29
Fixed-Mobile Convergence, Selling to & Supporting Business Users

Complimentary
Report

The enterprise sector has always proved a challenging market for telecommunications operators, with the attraction of high revenue, long term contracts, high volumes of users and healthy margins in...

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Key Performance Indicators 2008 - Cost of Acquisition
2008.08.27
MNO KPI Benchmarks

Complimentary
Report

This Cost of Acquisition (CoA) benchmarking report presents CoA data across 29 mobile operators. We provide a year-on-year comparison of how operators have managed their cost of acquiring customers...

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Our Clients

A valuable program, differentiated by its best practice case study approach. Many external providers supply regular updates on MNO KPIs, but it's how operators are approaching these issues we want to know about Orange Group
Mobile Market Development 2015