Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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Alternatives to Handset Subsidies
2012.11.27
MVNOs & Distribution Strategies

Complimentary
Report

In a report entitled Handset Subsidies - Legacy Overhead or...

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Optimising the Channel Mix
2011.10.19
MVNOs & Distribution Strategies

Complimentary
Report

Convergence offers operators the opportunity to increase revenues from their existing customer base by offering a wider range of services. However, existing sales channels may no longer be entirely...

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MVNOs - The Next Wave - A Business Update
2010.11.11
MVNOs & Distribution Strategies

Complimentary
Report

The MNO community has viewed MVNOs with mixed emotions since the model was first launched in 1999. The trade-off between being able to reach a group of customers that the host MNO would have diffic...

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Maximising Return From the Online Channel in Mobile Markets
2010.07.28
MVNOs & Distribution Strategies

Complimentary
Report

Mobile network operators (MNOs) and service providers use multiple channels to market their services and service their markets. The contribution made by the online channel to a mobile network opera...

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Cross Selling Best Practice in Mobile Markets
2010.07.16
MVNOs & Distribution Strategies, New Services & Technologies

Complimentary
Report

Cross selling is increasingly seen as an important means of growing sales revenue in a mature market. While it is a widely used technique in the retail sector for both consumer and trade sales, its...

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MNO Web Sites Design Review
2010.05.28
MVNOs & Distribution Strategies

Complimentary
Report

Mobile Market Development surveyed the consumer web sites of 63 MNOs, and developed a framework to classify them by content focus and design approach. A number of key approaches were iden...

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Winning International Call Revenues
2010.05.13
MVNOs & Distribution Strategies, Tariffing Mobile Services for Profit

Complimentary
Report

The revenue opportunity for international calling from the home network has typically been overshadowed by that of international roaming. International calling revenue throughout the wider telecomm...

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Targeting & Distribution to the SOHO Segment
2009.07.24
MVNOs & Distribution Strategies, Selling to & Supporting Business Users

Complimentary
Report

This report will show that although the number of products and services that are currently available to the SOHO market have expanded in the last four years, the issues faced then remain similar. W...

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Channel Rebalancing in Mobile Markets
2009.07.09
MVNOs & Distribution Strategies, Consumer Contract Segment

Complimentary
Report

In mature well-penetrated mobile markets, changing market dynamics are forcing MNOs to reassess and adjust their channel mix. Market reach continues to be a key objective in Mobile Operator Distrib...

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Fixed Line Replacement in the Home
2008.12.31
Fixed-Mobile Convergence, Consumer Contract Segment

Complimentary
Report

The battleground between mobile offerings and fixed lines in the home is currently proving a testing environment for fixed and mobile telecommunications operators in many markets, with the allure o...

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Loyalty Programs - Effective Market Development Strategies
2008.12.30
Churn Prevention Strategies

Complimentary
Report

Loyalty Programs of various types have become extremely popular among Mobile Network Operators (MNOs). MMD's survey of over 70 operators across developed and emerging markets has found that alm...

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Mobile TV in Europe
2008.12.22
New Services & Technologies

Complimentary
Report

Mobile television offers mobile network operators the prospect of a welcome additional revenue stream derived from a mature and established market. The established nature of the market for televisi...

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Handset Subsidies - Legacy Overhead or Marketing Essential?
2008.12.18
MVNOs & Distribution Strategies, Consumer Contract Segment

Complimentary
Report

There is an ongoing and fierce debate as to whether handset demand is driven by handsets and the attractiveness of the features within them, or operator subsidies and length of contract. It is a co...

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Prepay Relationships Best Practice
2008.12.15
Churn Prevention Strategies, Maximising Prepay Cellular Profit

Complimentary
Report

MNOs in developed markets face increasing levels of competition from the entry of low-cost MVNOs and from their traditional rivals for market share. Customer relationships are key to retaining cust...

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New Consumer MVNO Opportunities
2008.11.28
MVNOs & Distribution Strategies

Complimentary
Report

The first MVNOs targeted markets with high penetration levels, good network availability and above average ARPU. These markets soon became highly competitive and MVNOs began to operate on very thin...

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Reassessing the Merits of Prepay-Postpay Migration
2008.11.21
Consumer Contract Segment, Tariffing Mobile Services for Profit

Complimentary
Report

Since prepay mobile phone plans were introduced and facilitated massive expansion of mobile markets into consumer and lower value commercial sectors, MNOs have been looking for ways to migrate prep...

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Segmentation Challenges in Mature Mobile Markets
2008.10.31
Churn Prevention Strategies, Tariffing Mobile Services for Profit

Complimentary
Report

It is important for all MNOs to attract and retain the most profitable customers. This becomes more important in mature markets with little prospect for growth, particularly if an economic slowdown...

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Cost Effective Distribution Channels in Low ARPU Markets
2008.10.30
MVNOs & Distribution Strategies

Complimentary
Report

Emerging markets represent a very attractive growth opportunity for mobile operators with millions of new users joining mobile networks across the African, Asian and Latin American regions. However...

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Emerging Market Success: Learning from China
2008.10.20
Tariffing Mobile Services for Profit

Complimentary
Report

The Chinese mobile market has rapidly become the largest in the world, in terms of numbers of subscribers. This has been achieved in what is still largely an environment supplied and monitored by G...

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Driving Content Revenues - New Operator Strategies
2008.09.08
New Services & Technologies

Complimentary
Report

Despite early failure to achieve forecasts that perhaps owed more to MNOs' needs (in anticipation of falling voice revenues) than a clear understanding of market potential and user requirements...

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Our Clients

Our board insists on seeing international trends when new product concepts are put forward... when we quote MMD's view on such concepts and their analysis on trends, we're 100% sure that it will 'FLY'! MTN Nigeria
Mobile Market Development 2015