Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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Unlocking Enterprise Data Revenues Through Event Based Pricing
2007.01.03
New Services & Technologies, Selling to & Supporting Business Users

Complimentary
Report

O2 Ireland has adopted a leadership position in offering value added services to enterprise clients with an event based pricing approach. Such an approach offers perhaps the most effective way of r...

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Effective Strategies for Addressing Rotational Churn
2006.12.29
Churn Prevention Strategies

Complimentary
Report

This paper presents a substantial argument for a change in the way in which operators treat 'customer spin', sometimes referred to as 'rotational churn'. Specifically we make the ca...

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SIM-only Policies & Initiatives for the Postpay Segment
2006.12.18
Consumer Contract Segment

Complimentary
Report

SIM-only postpay connections today account for a small proportion of mobile operators' total postpay connections (typically ranging from 1% to 5%). This is significantly lower than prepay SIM-o...

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Wireless Operator Portal Development Strategies
2006.12.14
New Services & Technologies

Complimentary
Report

The current paper examines 12 mobile operator portals from around the world and highlights best portal design practices based on end-user experiences with these sites and cross comparisons between ...

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Mobile Ticketing - MNO Opportunities Assessed
2006.12.05
New Services & Technologies

Complimentary
Report

The high penetration of mobile phones (particularly smart phones) combined with the ubiquitous presence of ticketing applications across different vertical segments has encouraged analysts to forec...

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Strategies for Developing the Mobile-Only Segment
2006.11.23
Fixed-Mobile Convergence, New Services & Technologies

Complimentary
Report

Mobile phones outnumber fixed lines in many countries but in most, relatively few rely solely on their mobile phones as a means of communication. The mobile-only market remains a niche segment. Man...

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SIM-only Policies & Initiatives for the Prepay Segment
2006.11.13
Maximising Prepay Cellular Profit, Tariffing Mobile Services for Profit

Complimentary
Report

For many mobile operators SIM-only connections account for as much as 50% of all connections. The number is much higher for many MVNOs. In this report we examine SIM-only initiatives for the prepay...

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Empowering Mobile Channels to Cross and Up-sell
2006.11.09
Churn Prevention Strategies, MVNOs & Distribution Strategies

Complimentary
Report

This report looks at operators' different channels to market and how they can be empowered to cross and up-sell products and services at the point of sale. Strong emphasis is placed on advanced...

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Fixed-Mobile Convergence Strategies: Japan
2006.11.06
Fixed-Mobile Convergence

Complimentary
Report

Japan represents one of the most advanced mobile data content markets in the world. 25% of Japanese MNOs' revenues are already derived from data applications (and ony a small fraction of this -...

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The VoIP Market Opportunity for Wireless Operators
2006.10.27
Fixed-Mobile Convergence

Complimentary
Report

There is a lot of news and rumour in the mobile market with regard to Voice Over Internet Protocol (VoIP). VoIP has already established itself as a serious competitor for fixed line service provide...

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The Truth Behind Prepay Churn - Effective Measurement & Analysis
2006.10.10
Churn Prevention Strategies, Maximising Prepay Cellular Profit

Complimentary
Report

This paper highlights the factors which contribute to the enormous differences in the way prepay churn is measured. The paper also provides recommendations to operators as to how they can more effe...

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UMA - The Real Implications for Mobile Operators
2006.09.29
Fixed-Mobile Convergence

Complimentary
Report

In this report, Mobile Market Development examines the contentious area of Unlicensed Mobile Access (UMA) technology. Since it was first proposed, critics have dismissed it as a GSM-only standard a...

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Securing and Retaining Market Share in the High Value Consumer Segment
2006.09.26
Consumer Contract Segment

Complimentary
Report

While MNOs are determined to continue their dominant hold of the high value consumer segment, less established players are equally determined to secure a greater share of this lucrative market. Gre...

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An Optimised Upgrade Strategy for a Developed Mobile Market
2006.09.25
Churn Prevention Strategies

Complimentary
Report

The importance of providing an attractive upgrade path for existing customers has been underestimated by MNOs to date. Obsession with market share and customer acquisition priorities, and a failure...

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Postpay Upgrades in Europe
2006.08.31
Churn Prevention Strategies

Complimentary
Report

In this report, Mobile Market Development (MMD) examines the upgrade programs in place across a range of MNOs in key European markets (France, Germany, Ireland, Italy, Spain and the UK). We describ...

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Addressing Untapped Segments in Mature Mobile Markets - Case Studies from Japan/ Korea
2006.08.31
New Services & Technologies, Consumer Contract Segment

Complimentary
Report

The current report examines a range of products and services developed by operators in Japan and South Korea in a bid to reach previously under-penetrated, yet sizeable, niche segments. Our analysis ...

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Prepay Upgrades in Europe
2006.08.11
Churn Prevention Strategies

Complimentary
Report

In this report, Mobile Market Development examines the prepay upgrade programs currently in place across MNOs in six key European markets (France, Germany, Ireland, Italy, Spain and the UK). Many i...

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Key Performance Benchmarks - Cost of Acquisition
2006.08.10
MNO KPI Benchmarks

Complimentary
Report

Definitions of Cost of Acquisition (CoA) vary from operator to operator. While often not directly comparable, year-on-year differences can offer insights into the upward and downward pressures on o...

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Key Performance Indicators 2006 - Churn
2006.08.04
Churn Prevention Strategies, MNO KPI Benchmarks

Complimentary
Report

This report presents churn statistics for 38 operators worldwide. It provides comparisons with previous financial years and presents analyses of the key drivers impacting Year on Year churn movemen...

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Handset Locking Strategies
2006.07.31
Churn Prevention Strategies

Complimentary
Report

Handset locks have been available to mobile operators for several years. However, there are inconsistencies in the way in which they have been deployed between markets, within markets and across in...

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Mobile Market Development 2015