Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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Mobile Pricing Innovation: "Vodafone Passport" Case Study
2006.07.31
Tariffing Mobile Services for Profit

Complimentary
Report

In July 2005, Vodafone UK launched its "Vodafone Passport" roaming service proposition. It represents one of the most innovative tariffs introduced by a mobile operator in recent years. P...

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Mobile Pricing Innovation: T-Mobile "Flext" Case Study
2006.07.31
Tariffing Mobile Services for Profit

Complimentary
Report

In March 2006, T-Mobile UK introduced a new range of postpay tariffs under the Flext brand. These tariffs have made a significant impact in a short period of time. In the current case study we:...

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Mobile Pricing Innovation: Vodafone "Stop the Clock" Case Study
2006.07.31
Tariffing Mobile Services for Profit

Complimentary
Report

In May 2005, Vodafone UK launched its innovative 'Stop the Clock' (STC) branded tariff. The STC initiative had a strong immediate impact in the market, adding significantly to Vodafone'...

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Key Performance Indicators 2006 - EBITDA
2006.07.28
MNO KPI Benchmarks

Complimentary
Report

EBITDA is one of the most universal and comparable performance indicators, and reflects the actual earning potential of a company. We present EBITDA information for 56 operators, comparison with th...

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Key Performance Indicators 2006 - ARPU
2006.07.26
MNO KPI Benchmarks

Complimentary
Report

Average Revenue Per User (ARPU) is one of most commonly quoted performance indicator in the telecommunications industry. We present full year blended ARPU data for over 50 operators worldwide, with...

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Mobile Marketing: Lessons From Japan and Korea
2006.06.30
Customer Development, New Services & Technologies

Complimentary
Report

In 2005, revenues from mobile advertising in Japan grew by 60%, generating a €200 million market within four years. Similar revenues were not achieved with Internet advertising until year five...

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Innovative Distribution Strategies in Mobile Markets
2006.06.22
MVNOs & Distribution Strategies

Complimentary
Report

This report details how UK operators are changing their retail strategies to focus on providing improved service to their customers in order to encourage higher spending and increased loyalty. Dist...

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FMC Strategies to Combat Substitution
2006.05.30
Fixed-Mobile Convergence

Complimentary
Report

For years Mobile Network Operators ('MNOs') have developed strategies to encourage users to migrate their phone usage from the fixed network to the mobile network via Fixed Mobile Substitution (FMS...

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India - A Study of Dynamic Market Development
2006.05.11
Customer Development, New Services & Technologies, Consumer Contract Segment, Maximising Prepay Cellular Profit

Complimentary
Report

India has become one of the world's most competitive markets for telecommunications services. In the past six years, the number of mobile subscribers has rocketed from just over 1 million in 2000 ...

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Relationship Building Strategies for Prepay Customers
2006.04.28
Churn Prevention Strategies, Maximising Prepay Cellular Profit

Complimentary
Report

The current report analyses the various means now being deployed by mobile operators to improve the registration process (mandatory or otherwise) for prepay customers. Operators now recognise the n...

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Assessing Mobile Content Revenue Opportunities
2006.04.28
New Services & Technologies

Complimentary
Report

This document has been produced to provide MNOs and MVNOs with information to help them make the best decisions with regard to digital content Identification of content types and applicat...

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Benefits and Challenges of Executing Best Plan Advice Schemes
2006.04.04
Churn Prevention Strategies, Tariffing Mobile Services for Profit

Complimentary
Report

Best plan advice and tariff optimisation schemes are likely to grow in popularity. The complexity and growth of mobile offers combined with the extension of mobile services into multimedia entertai...

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Obtaining 'Value for Money' from Mobile Handset Subsidies
2006.03.09
MVNOs & Distribution Strategies

Complimentary
Report

As a handset subsidy represents the single largest cost item for most operators, and as margins are being squeezed, it is critical for operators to get value for money from subsidising handsets. Th...

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The Success of 3G Services in Italy: A Case Study
2006.03.07
New Services & Technologies

Complimentary
Report

This report explains why the Italian market now leads Europe in 3G service penetration with over 10 million users at the end of 2005. The report analyses the pivotal role played by H3G in developin...

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Mobile TV - South Korean Market Case Study
2006.03.01
New Services & Technologies

Complimentary
Report

Mobile TV will compete for consumers' time with other mobile applications, such as games and communication (voice and text, person to person or group). If MNOs are not benefiting directly from Mobile...

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"1 mm" - Intelligent Personal Agent: A Personalised User Experience from SK Telecom
2006.02.21
New Services & Technologies

Complimentary
Report

Mobile users worldwide face increasingly complex choices in their use of mobile devices and services. The growing array of choices has arisen as a result of increased: Network ...

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Mobile E-mail Market Development in the Business and Consumer Segments
2006.02.20
Selling to & Supporting Business Users

Complimentary
Report

Mobile E-mail has recently been widely reported to be a major revenue opportunity for MNOs. Analysts are predicting widespread use of e-mail, particularly within the corporate environment. ...

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On the whole, MMD reports are more detailed, more extensively researched and more comprehensively written O2 UK, Strategy Team
Mobile Market Development 2015