Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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Alternatives to Handset Subsidies
2012.11.27
MVNOs & Distribution Strategies

Complimentary
Report

In a report entitled Handset Subsidies - Legacy Overhead or...

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Optimising the Channel Mix
2011.10.19
MVNOs & Distribution Strategies

Complimentary
Report

Convergence offers operators the opportunity to increase revenues from their existing customer base by offering a wider range of services. However, existing sales channels may no longer be entirely...

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MVNOs - The Next Wave - A Business Update
2010.11.11
MVNOs & Distribution Strategies

Complimentary
Report

The MNO community has viewed MVNOs with mixed emotions since the model was first launched in 1999. The trade-off between being able to reach a group of customers that the host MNO would have diffic...

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Maximising Return From the Online Channel in Mobile Markets
2010.07.28
MVNOs & Distribution Strategies

Complimentary
Report

Mobile network operators (MNOs) and service providers use multiple channels to market their services and service their markets. The contribution made by the online channel to a mobile network opera...

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Cross Selling Best Practice in Mobile Markets
2010.07.16
MVNOs & Distribution Strategies, New Services & Technologies

Complimentary
Report

Cross selling is increasingly seen as an important means of growing sales revenue in a mature market. While it is a widely used technique in the retail sector for both consumer and trade sales, its...

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MNO Web Sites Design Review
2010.05.28
MVNOs & Distribution Strategies

Complimentary
Report

Mobile Market Development surveyed the consumer web sites of 63 MNOs, and developed a framework to classify them by content focus and design approach. A number of key approaches were iden...

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Winning International Call Revenues
2010.05.13
MVNOs & Distribution Strategies, Tariffing Mobile Services for Profit

Complimentary
Report

The revenue opportunity for international calling from the home network has typically been overshadowed by that of international roaming. International calling revenue throughout the wider telecomm...

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Targeting & Distribution to the SOHO Segment
2009.07.24
MVNOs & Distribution Strategies, Selling to & Supporting Business Users

Complimentary
Report

This report will show that although the number of products and services that are currently available to the SOHO market have expanded in the last four years, the issues faced then remain similar. W...

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Channel Rebalancing in Mobile Markets
2009.07.09
MVNOs & Distribution Strategies, Consumer Contract Segment

Complimentary
Report

In mature well-penetrated mobile markets, changing market dynamics are forcing MNOs to reassess and adjust their channel mix. Market reach continues to be a key objective in Mobile Operator Distrib...

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Handset Subsidies - Legacy Overhead or Marketing Essential?
2008.12.18
MVNOs & Distribution Strategies, Consumer Contract Segment

Complimentary
Report

There is an ongoing and fierce debate as to whether handset demand is driven by handsets and the attractiveness of the features within them, or operator subsidies and length of contract. It is a co...

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New Consumer MVNO Opportunities
2008.11.28
MVNOs & Distribution Strategies

Complimentary
Report

The first MVNOs targeted markets with high penetration levels, good network availability and above average ARPU. These markets soon became highly competitive and MVNOs began to operate on very thin...

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Cost Effective Distribution Channels in Low ARPU Markets
2008.10.30
MVNOs & Distribution Strategies

Complimentary
Report

Emerging markets represent a very attractive growth opportunity for mobile operators with millions of new users joining mobile networks across the African, Asian and Latin American regions. However...

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Mobile Communities - Leveraging into Profitable Opportunities
2008.01.31
MVNOs & Distribution Strategies, New Services & Technologies

Complimentary
Report

The immense popularity of social networking in the fixed Internet space, with millions of users on a global basis, provides an opportunity for stimulating mobile Internet usage. MNOs can reach mill...

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Advances in Mobile Distribution
2007.12.31
MVNOs & Distribution Strategies

Complimentary
Report

To maximise presence in increasingly mature markets and retain a pivotal position in the mobile (and converged services) value chain, MNOs need to examine their total distribution strategy and ensu...

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Flagship Stores & Their Role in Mobile Distribution
2007.12.07
MVNOs & Distribution Strategies

Complimentary
Report

In this report we analyse the development of flagship stores from being merely defined by size and location to assisting MNOs in redefining their relationship with the customer and elevating their ...

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Impact of Identity on Customer Acquisition and Administration
2007.10.30
MVNOs & Distribution Strategies

Complimentary
Report

Mobile Network Operators (MNOs) are caught between the desire to sign up as many postpay customers as possible to their networks and the need to ensure that the customers they acquire are both who ...

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The Future of Mobile Retailing on the High Street
2007.05.21
MVNOs & Distribution Strategies

Complimentary
Report

The last 24 months has seen rapid change on the high street for mobile phone retailers, particularly in the UK. What had been a vigorous and vibrant independent sector is now looking diminished and...

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Unlocking Enterprise Data Revenues Through Event Based Pricing
2007.01.03
New Services & Technologies, Selling to & Supporting Business Users

Complimentary
Report

O2 Ireland has adopted a leadership position in offering value added services to enterprise clients with an event based pricing approach. Such an approach offers perhaps the most effective way of r...

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Effective Strategies for Addressing Rotational Churn
2006.12.29
Churn Prevention Strategies

Complimentary
Report

This paper presents a substantial argument for a change in the way in which operators treat 'customer spin', sometimes referred to as 'rotational churn'. Specifically we make the ca...

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SIM-only Policies & Initiatives for the Postpay Segment
2006.12.18
Consumer Contract Segment

Complimentary
Report

SIM-only postpay connections today account for a small proportion of mobile operators' total postpay connections (typically ranging from 1% to 5%). This is significantly lower than prepay SIM-o...

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