Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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Achieving Direct Penetration of the SOHO-SME Market
2013.04.04
Selling to & Supporting Business Users

Complimentary
Report

Small and medium sized businesses form a significant market for mobile communications, and yet they are not always well served by MNOs. Many of the larger SMEs are served by independent VARs rather...

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Cloud Computing Services & Convergence for SMEs
2012.08.06
Selling to & Supporting Business Users

Complimentary
Report

Despite the increase in the number of mobile and related services becoming available over the past few years, small and medium-sized businesses are still underserved by MNOs in terms of mobile comm...

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MNOs' ICT Propositions and Plans
2012.02.08
Selling to & Supporting Business Users

Complimentary
Report

MNOs' enterprise offers have traditionally comprised communications and connectivity solutions, for example mobile broadband, mobile VPN, virtual PABX and unified communications. With the adven...

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The SOHO and Professional Segments: Requirements for Success
2010.05.31
Selling to & Supporting Business Users

Complimentary
Report

Since the last Maximising Wireless Profit SOHO report was written in 2009, there has been a rapid growth in the penetration of smartphones in this segment, as well as the rise in numbers of a group...

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Enterprise Mobile Data Solutions
2009.12.08
Consumer Contract Segment, Selling to & Supporting Business Users

Complimentary
Report

Enterprise customers potentially offer MNOs high profitability, low churn rates and strong demand for mobile data services - but they bring challenging application requirements as well. Additionall...

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Targeting & Distribution to the SOHO Segment
2009.07.24
MVNOs & Distribution Strategies, Selling to & Supporting Business Users

Complimentary
Report

This report will show that although the number of products and services that are currently available to the SOHO market have expanded in the last four years, the issues faced then remain similar. W...

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Fixed Line Replacement in the Enterprise Sector
2008.08.29
Fixed-Mobile Convergence, Selling to & Supporting Business Users

Complimentary
Report

The enterprise sector has always proved a challenging market for telecommunications operators, with the attraction of high revenue, long term contracts, high volumes of users and healthy margins in...

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Meeting Scandinavian Enterprise Mobility Needs
2007.10.02
Fixed-Mobile Convergence, Selling to & Supporting Business Users

Complimentary
Report

Profitability is today a key word among the Mobile Network Operators and Service Providers in mature markets such as Scandinavia. With a penetration rate far above 100%, there is no longer the pote...

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VAS Innovations for the Enterprise Market
2007.03.27
Fixed-Mobile Convergence, Selling to & Supporting Business Users

Complimentary
Report

In the past, MNOs have worked hard to highlight the benefits of consolidating the mobile expenditure of an enterprise with a single provider by offering high levels of discount. Now they are keen t...

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Innovative Voice Solutions for the Enterprise Market
2007.02.26
Tariffing Mobile Services for Profit, Selling to & Supporting Business Users

Complimentary
Report

Voice revenues still represent the lion's share of MNO revenues, in most cases accounting for over 80% of total mobile service revenues. However, in mature cellular markets MNOs are often faced...

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Innovative Mobile Data Solutions for the Enterprise Market
2007.01.24
New Services & Technologies, Selling to & Supporting Business Users

Complimentary
Report

Recent advances in wireless technologies and price decreases in data connectivity have enabled Mobile Network Operators (MNOs) to enhance mobile data access services especially for the highly deman...

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Unlocking Enterprise Data Revenues Through Event Based Pricing
2007.01.03
New Services & Technologies, Selling to & Supporting Business Users

Complimentary
Report

O2 Ireland has adopted a leadership position in offering value added services to enterprise clients with an event based pricing approach. Such an approach offers perhaps the most effective way of r...

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Effective Strategies for Addressing Rotational Churn
2006.12.29
Churn Prevention Strategies

Complimentary
Report

This paper presents a substantial argument for a change in the way in which operators treat 'customer spin', sometimes referred to as 'rotational churn'. Specifically we make the ca...

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SIM-only Policies & Initiatives for the Postpay Segment
2006.12.18
Consumer Contract Segment

Complimentary
Report

SIM-only postpay connections today account for a small proportion of mobile operators' total postpay connections (typically ranging from 1% to 5%). This is significantly lower than prepay SIM-o...

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Wireless Operator Portal Development Strategies
2006.12.14
New Services & Technologies

Complimentary
Report

The current paper examines 12 mobile operator portals from around the world and highlights best portal design practices based on end-user experiences with these sites and cross comparisons between ...

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Mobile Ticketing - MNO Opportunities Assessed
2006.12.05
New Services & Technologies

Complimentary
Report

The high penetration of mobile phones (particularly smart phones) combined with the ubiquitous presence of ticketing applications across different vertical segments has encouraged analysts to forec...

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Strategies for Developing the Mobile-Only Segment
2006.11.23
Fixed-Mobile Convergence, New Services & Technologies

Complimentary
Report

Mobile phones outnumber fixed lines in many countries but in most, relatively few rely solely on their mobile phones as a means of communication. The mobile-only market remains a niche segment. Man...

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SIM-only Policies & Initiatives for the Prepay Segment
2006.11.13
Maximising Prepay Cellular Profit, Tariffing Mobile Services for Profit

Complimentary
Report

For many mobile operators SIM-only connections account for as much as 50% of all connections. The number is much higher for many MVNOs. In this report we examine SIM-only initiatives for the prepay...

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Empowering Mobile Channels to Cross and Up-sell
2006.11.09
Churn Prevention Strategies, MVNOs & Distribution Strategies

Complimentary
Report

This report looks at operators' different channels to market and how they can be empowered to cross and up-sell products and services at the point of sale. Strong emphasis is placed on advanced...

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Fixed-Mobile Convergence Strategies: Japan
2006.11.06
Fixed-Mobile Convergence

Complimentary
Report

Japan represents one of the most advanced mobile data content markets in the world. 25% of Japanese MNOs' revenues are already derived from data applications (and ony a small fraction of this -...

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Our Clients

On the whole, MMD reports are more detailed, more extensively researched and more comprehensively written O2 UK, Strategy Team
Mobile Market Development 2015