In-depth examination of areas of critical importance to mobile network operator planning and strategy
Vodafone's Partner Market network has been developing since 2002 and provides Vodafone with a market reach that is at least double that of the operators that it has an ownership interest in. It...
See moreIn mobile markets that are characterised by fierce competition for each customer, MNOs need to cater to different customer needs by different means. A dual- (or multi-) brand strategy, that positio...
See moreSub-brands and mobile virtual network operators (MVNOs) are often used by operators in order to gain access to new customer segments and grow their levels of business. This is particularly true in ...
See moreThe continuing growth of emerging markets represents a major opportunity for mobile operators. They will need to secure a good share of these markets and the accompanying revenues in order to ensur...
See moreThe cost of equipment to connect to mobile services, particularly mobile data services, remains a constraint on adoption at the leading edge. While smartphones are available in developing markets a...
See moreO2 Ireland has adopted a leadership position in offering value added services to enterprise clients with an event based pricing approach. Such an approach offers perhaps the most effective way of r...
See moreThis paper presents a substantial argument for a change in the way in which operators treat 'customer spin', sometimes referred to as 'rotational churn'. Specifically we make the ca...
See moreSIM-only postpay connections today account for a small proportion of mobile operators' total postpay connections (typically ranging from 1% to 5%). This is significantly lower than prepay SIM-o...
See moreThe current paper examines 12 mobile operator portals from around the world and highlights best portal design practices based on end-user experiences with these sites and cross comparisons between ...
See moreThe high penetration of mobile phones (particularly smart phones) combined with the ubiquitous presence of ticketing applications across different vertical segments has encouraged analysts to forec...
See moreMobile phones outnumber fixed lines in many countries but in most, relatively few rely solely on their mobile phones as a means of communication. The mobile-only market remains a niche segment. Man...
See moreFor many mobile operators SIM-only connections account for as much as 50% of all connections. The number is much higher for many MVNOs. In this report we examine SIM-only initiatives for the prepay...
See moreThis report looks at operators' different channels to market and how they can be empowered to cross and up-sell products and services at the point of sale. Strong emphasis is placed on advanced...
See moreJapan represents one of the most advanced mobile data content markets in the world. 25% of Japanese MNOs' revenues are already derived from data applications (and ony a small fraction of this -...
See moreThere is a lot of news and rumour in the mobile market with regard to Voice Over Internet Protocol (VoIP). VoIP has already established itself as a serious competitor for fixed line service provide...
See moreThis paper highlights the factors which contribute to the enormous differences in the way prepay churn is measured. The paper also provides recommendations to operators as to how they can more effe...
See moreIn this report, Mobile Market Development examines the contentious area of Unlicensed Mobile Access (UMA) technology. Since it was first proposed, critics have dismissed it as a GSM-only standard a...
See moreWhile MNOs are determined to continue their dominant hold of the high value consumer segment, less established players are equally determined to secure a greater share of this lucrative market. Gre...
See moreThe importance of providing an attractive upgrade path for existing customers has been underestimated by MNOs to date. Obsession with market share and customer acquisition priorities, and a failure...
See moreIn this report, Mobile Market Development (MMD) examines the upgrade programs in place across a range of MNOs in key European markets (France, Germany, Ireland, Italy, Spain and the UK). We describ...
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