In-depth examination of areas of critical importance to mobile network operator planning and strategy
Diversification is a thorny issue which various MNOs approach very differently - but which Mobile Market Development believes is critical to the long term maintenance of a dominant market position ...
See moreThe immense popularity of social networking in the fixed Internet space, with millions of users on a global basis, provides an opportunity for stimulating mobile Internet usage. MNOs can reach mill...
See moreThere are many factors influencing how a Mobile Network Operator approaches its market and it is vital to understand how those factors combine for the market approach to be optimal so the MNO can d...
See moreThe government in Japan has made a strategic decision to digitalize its TV broadcasting using a standard developed specifically for the purpose. As part of this project, mobile TV has been introduc...
See moreTo maximise presence in increasingly mature markets and retain a pivotal position in the mobile (and converged services) value chain, MNOs need to examine their total distribution strategy and ensu...
See moreDuring 2007, almost every mobile operator in Europe undertook some form of market-facing organisational restructuring to become more competitive. In this Executive Insight report we reveal the driv...
See moreIn this report we analyse the development of flagship stores from being merely defined by size and location to assisting MNOs in redefining their relationship with the customer and elevating their ...
See moreMobile TV launched in Korea in 2005, accompanied by a great deal of optimism from the Korean government and the service providers. The expectation was that early success would drive the Global stan...
See moreThis is the fourth in a series of 'Convergence Watch' papers being produced by MMD highlighting convergence market developments in the major European markets of the UK, Germany, France, Ita...
See moreMobile Network Operators have an extremely valuable asset in their customer base in that they know every call and text their customers make, including their location, length of call and respondent ...
See moreIn this report we look at the challenges faced by operators in emerging markets to secure profitable mobile businesses. In particular, we examine the profitability levels achieved across fifteen op...
See moreThis report details the primary churn management activities of 11 mobile operators active across a range of European, African and Middle Eastern Markets. The information was obtained following a se...
See moreMobile Network Operators (MNOs) are caught between the desire to sign up as many postpay customers as possible to their networks and the need to ensure that the customers they acquire are both who ...
See moreThis is the third in a series of 'Convergence Watch' papers being produced by MMD highlighting convergence market developments in the major European markets of the UK, Germany, France, Ital...
See moreThere are currently over 30 Mobile Number Portability (MNP) implementations at a global level since the facility made its first appearance in Singapore in 1997. Our international benchmarks show a ...
See moreThe mobile bill may be the only opportunity an MNO has to communicate on a regular basis with its high-value customers. With the growth of online bills - which the customer may not even access unle...
See moreProfitability is today a key word among the Mobile Network Operators and Service Providers in mature markets such as Scandinavia. With a penetration rate far above 100%, there is no longer the pote...
See moreThis is the second in a series of 'Convergence Watch' papers being produced by MMD highlighting convergence market developments in the major European markets of the UK, France, Germany, Ita...
See moreVoicemail has traditionally been a cash cow for many Mobile Network Operators. It initially offered the dual benefits of improved call completion rates for the operator on its network and provided ...
See moreIn December 2006, 3 UK introduced its X-Series Mobile Broadband service packages. The service combines new broadband streaming applications delivered by Orb and Slingbox hardware together with cust...
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