Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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Executive Insight Report: MNO Diversification - Necessary, Desirable or Foolhardy?
2008.02.05
New Services & Technologies

Complimentary
Report

Diversification is a thorny issue which various MNOs approach very differently - but which Mobile Market Development believes is critical to the long term maintenance of a dominant market position ...

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Mobile Communities - Leveraging into Profitable Opportunities
2008.01.31
MVNOs & Distribution Strategies, New Services & Technologies

Complimentary
Report

The immense popularity of social networking in the fixed Internet space, with millions of users on a global basis, provides an opportunity for stimulating mobile Internet usage. MNOs can reach mill...

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Executive Insight Report: Impact of Market Share Position on Market Approach & Strategy
2008.01.21
MNO KPI Benchmarks, Tariffing Mobile Services for Profit

Complimentary
Report

There are many factors influencing how a Mobile Network Operator approaches its market and it is vital to understand how those factors combine for the market approach to be optimal so the MNO can d...

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Mobile TV Strategy: Lessons From Japan
2008.01.04
New Services & Technologies

Complimentary
Report

The government in Japan has made a strategic decision to digitalize its TV broadcasting using a standard developed specifically for the purpose. As part of this project, mobile TV has been introduc...

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Advances in Mobile Distribution
2007.12.31
MVNOs & Distribution Strategies

Complimentary
Report

To maximise presence in increasingly mature markets and retain a pivotal position in the mobile (and converged services) value chain, MNOs need to examine their total distribution strategy and ensu...

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Operator Restructuring for Mature Competitive Market Conditions
2007.12.31
New Services & Technologies

Complimentary
Report

During 2007, almost every mobile operator in Europe undertook some form of market-facing organisational restructuring to become more competitive. In this Executive Insight report we reveal the driv...

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Flagship Stores & Their Role in Mobile Distribution
2007.12.07
MVNOs & Distribution Strategies

Complimentary
Report

In this report we analyse the development of flagship stores from being merely defined by size and location to assisting MNOs in redefining their relationship with the customer and elevating their ...

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Mobile TV in Korea - Two Years On
2007.11.30
New Services & Technologies

Complimentary
Report

Mobile TV launched in Korea in 2005, accompanied by a great deal of optimism from the Korean government and the service providers. The expectation was that early success would drive the Global stan...

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Convergence Watch Italy
2007.11.29
Fixed-Mobile Convergence, New Services & Technologies

Complimentary
Report

This is the fourth in a series of 'Convergence Watch' papers being produced by MMD highlighting convergence market developments in the major European markets of the UK, Germany, France, Ita...

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Customer Analytics: Social Network Analysis
2007.11.23
Churn Prevention Strategies

Complimentary
Report

Mobile Network Operators have an extremely valuable asset in their customer base in that they know every call and text their customers make, including their location, length of call and respondent ...

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Developing Low-End Segments in Emerging Mobile Markets
2007.11.15
Maximising Prepay Cellular Profit, Tariffing Mobile Services for Profit

Complimentary
Report

In this report we look at the challenges faced by operators in emerging markets to secure profitable mobile businesses. In particular, we examine the profitability levels achieved across fifteen op...

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Current Churn Management Strategies
2007.11.09
Churn Prevention Strategies

Complimentary
Report

This report details the primary churn management activities of 11 mobile operators active across a range of European, African and Middle Eastern Markets. The information was obtained following a se...

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Impact of Identity on Customer Acquisition and Administration
2007.10.30
MVNOs & Distribution Strategies

Complimentary
Report

Mobile Network Operators (MNOs) are caught between the desire to sign up as many postpay customers as possible to their networks and the need to ensure that the customers they acquire are both who ...

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Convergence Watch Germany
2007.10.30
Fixed-Mobile Convergence, New Services & Technologies

Complimentary
Report

This is the third in a series of 'Convergence Watch' papers being produced by MMD highlighting convergence market developments in the major European markets of the UK, Germany, France, Ital...

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MNP Impact Assessment: Case Study
2007.10.23
Churn Prevention Strategies, MNO KPI Benchmarks

Complimentary
Report

There are currently over 30 Mobile Number Portability (MNP) implementations at a global level since the facility made its first appearance in Singapore in 1997. Our international benchmarks show a ...

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Advancing Your Mobile Bill Design
2007.10.17
Churn Prevention Strategies, MNO KPI Benchmarks, Consumer Contract Segment

Complimentary
Report

The mobile bill may be the only opportunity an MNO has to communicate on a regular basis with its high-value customers. With the growth of online bills - which the customer may not even access unle...

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Meeting Scandinavian Enterprise Mobility Needs
2007.10.02
Fixed-Mobile Convergence, Selling to & Supporting Business Users

Complimentary
Report

Profitability is today a key word among the Mobile Network Operators and Service Providers in mature markets such as Scandinavia. With a penetration rate far above 100%, there is no longer the pote...

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Convergence Watch France
2007.09.29
Fixed-Mobile Convergence, New Services & Technologies

Complimentary
Report

This is the second in a series of 'Convergence Watch' papers being produced by MMD highlighting convergence market developments in the major European markets of the UK, France, Germany, Ita...

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Protecting Revenues From MNO Voicemail
2007.09.25
New Services & Technologies, Tariffing Mobile Services for Profit

Complimentary
Report

Voicemail has traditionally been a cash cow for many Mobile Network Operators. It initially offered the dual benefits of improved call completion rates for the operator on its network and provided ...

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X-Series UK - Case Study
2007.09.12
New Services & Technologies

Complimentary
Report

In December 2006, 3 UK introduced its X-Series Mobile Broadband service packages. The service combines new broadband streaming applications delivered by Orb and Slingbox hardware together with cust...

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On the whole, MMD reports are more detailed, more extensively researched and more comprehensively written O2 UK, Strategy Team
Mobile Market Development 2015