Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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Fixed Line Replacement in the Home
2008.12.31
Fixed-Mobile Convergence, Consumer Contract Segment

Complimentary
Report

The battleground between mobile offerings and fixed lines in the home is currently proving a testing environment for fixed and mobile telecommunications operators in many markets, with the allure o...

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Loyalty Programs - Effective Market Development Strategies
2008.12.30
Churn Prevention Strategies

Complimentary
Report

Loyalty Programs of various types have become extremely popular among Mobile Network Operators (MNOs). MMD's survey of over 70 operators across developed and emerging markets has found that alm...

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Mobile TV in Europe
2008.12.22
New Services & Technologies

Complimentary
Report

Mobile television offers mobile network operators the prospect of a welcome additional revenue stream derived from a mature and established market. The established nature of the market for televisi...

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Handset Subsidies - Legacy Overhead or Marketing Essential?
2008.12.18
MVNOs & Distribution Strategies, Consumer Contract Segment

Complimentary
Report

There is an ongoing and fierce debate as to whether handset demand is driven by handsets and the attractiveness of the features within them, or operator subsidies and length of contract. It is a co...

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Prepay Relationships Best Practice
2008.12.15
Churn Prevention Strategies, Maximising Prepay Cellular Profit

Complimentary
Report

MNOs in developed markets face increasing levels of competition from the entry of low-cost MVNOs and from their traditional rivals for market share. Customer relationships are key to retaining cust...

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New Consumer MVNO Opportunities
2008.11.28
MVNOs & Distribution Strategies

Complimentary
Report

The first MVNOs targeted markets with high penetration levels, good network availability and above average ARPU. These markets soon became highly competitive and MVNOs began to operate on very thin...

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Reassessing the Merits of Prepay-Postpay Migration
2008.11.21
Consumer Contract Segment, Tariffing Mobile Services for Profit

Complimentary
Report

Since prepay mobile phone plans were introduced and facilitated massive expansion of mobile markets into consumer and lower value commercial sectors, MNOs have been looking for ways to migrate prep...

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Segmentation Challenges in Mature Mobile Markets
2008.10.31
Churn Prevention Strategies, Tariffing Mobile Services for Profit

Complimentary
Report

It is important for all MNOs to attract and retain the most profitable customers. This becomes more important in mature markets with little prospect for growth, particularly if an economic slowdown...

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Cost Effective Distribution Channels in Low ARPU Markets
2008.10.30
MVNOs & Distribution Strategies

Complimentary
Report

Emerging markets represent a very attractive growth opportunity for mobile operators with millions of new users joining mobile networks across the African, Asian and Latin American regions. However...

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Emerging Market Success: Learning from China
2008.10.20
Tariffing Mobile Services for Profit

Complimentary
Report

The Chinese mobile market has rapidly become the largest in the world, in terms of numbers of subscribers. This has been achieved in what is still largely an environment supplied and monitored by G...

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Driving Content Revenues - New Operator Strategies
2008.09.08
New Services & Technologies

Complimentary
Report

Despite early failure to achieve forecasts that perhaps owed more to MNOs' needs (in anticipation of falling voice revenues) than a clear understanding of market potential and user requirements...

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Fixed Line Replacement in the Enterprise Sector
2008.08.29
Fixed-Mobile Convergence, Selling to & Supporting Business Users

Complimentary
Report

The enterprise sector has always proved a challenging market for telecommunications operators, with the attraction of high revenue, long term contracts, high volumes of users and healthy margins in...

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Key Performance Indicators 2008 - Cost of Acquisition
2008.08.27
MNO KPI Benchmarks

Complimentary
Report

This Cost of Acquisition (CoA) benchmarking report presents CoA data across 29 mobile operators. We provide a year-on-year comparison of how operators have managed their cost of acquiring customers...

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mGovernment Opportunities for MNOs
2008.08.19
New Services & Technologies

Complimentary
Report

Around the world, in all market types, governments face the twin challenges of increasing the level of participation of their populations and reducing the cost overhead of government and enforcemen...

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Key Performance Indicators 2008 - Churn
2008.08.13
Churn Prevention Strategies, MNO KPI Benchmarks

Complimentary
Report

This report presents churn statistics for 47 operators worldwide highlighting overall blended churn in addition to the average postpay and prepay churn levels experienced by operators during 2007. ...

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MNO Opportunities from New Handset Technologies
2008.07.31
New Services & Technologies

Complimentary
Report

The launch of the iPhone with its large touch-screen technology (and the flurry of iPhone 'killers' from other manufacturers), the inclusion of GPS functionality on many high-end phones and...

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Key Performance Indicators 2008 - ARPU
2008.07.30
MNO KPI Benchmarks

Complimentary
Report

Average Revenue Per User (ARPU) is one of the most commonly quoted performance indicators in the telecommunications industry. We present full year blended ARPU data for 83 operators worldwide, 41 o...

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Key Performance Indicators 2008 - EBITDA
2008.07.24
MNO KPI Benchmarks

Complimentary
Report

EBITDA is one of the most universal and comparable performance indicators, and reflects the actual earning potential of a company. We present EBITDA information for 71 operators, comparison with th...

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MNO Convergence Positioning Strategies
2008.06.30
Fixed-Mobile Convergence, Consumer Contract Segment

Complimentary
Report

Over the past year, MMD has produced a number of 'Convergence Watch' papers highlighting MNO and Competitor initiatives in addressing convergence opportunities across Europe's largest m...

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Addressing Transitory Prepay Segments
2008.06.24
New Services & Technologies, Maximising Prepay Cellular Profit

Complimentary
Report

Transitory segments in the prepay market, especially migrant workers, represent a growth opportunity for mobile operators wishing to extend their marketing reach. There are currently around 200 mil...

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Mobile Market Development 2015