Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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VoIP: Market Development Impacts on MNOs
2009.12.31
Churn Prevention Strategies, Maximising Prepay Cellular Profit

Complimentary
Report

VoIP may be the single biggest threat to traditional MNO revenues. The effects of competition and regulatory pressure on the prices that can be charged for mobile voice calls, roaming and terminati...

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Delivering Super Customer Care to High Value Customers
2009.12.16
Churn Prevention Strategies, Consumer Contract Segment

Complimentary
Report

Following the financial shocks and banking crises of the recent past, many economies around the world have experienced recession. While MNOs have largely been fortunate and mobile services have pro...

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Strategies to Extend (Prepay & Postpay) Mobile Customer Tenure
2009.12.15
Churn Prevention Strategies, Maximising Prepay Cellular Profit

Complimentary
Report

Network operators continue to face stakeholder demands for revenue growth and increases in profitability. In mature markets with high levels of competition, this can no longer be achieved by adding...

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Enterprise Mobile Data Solutions
2009.12.08
Consumer Contract Segment, Selling to & Supporting Business Users

Complimentary
Report

Enterprise customers potentially offer MNOs high profitability, low churn rates and strong demand for mobile data services - but they bring challenging application requirements as well. Additionall...

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Handset Advances: Meeting the Social Networking Needs of Prepay Customers
2009.11.26
New Services & Technologies, Maximising Prepay Cellular Profit

Complimentary
Report

Social network access via mobile handsets was initially disappointing, as the limitations of the handsets owned by the majority of the main users of social networks (young people) did not provide a...

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Case Studies on Strategies for International & Roaming Call Revenue Growth
2009.11.18
New Services & Technologies

Complimentary
Report

With pressure on international service margins coming from increased competition and regulation, operators are starting to examine how to grow usage of these services. Both international calling an...

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Mobile Broadband - Propositions, Pricing & Penetration Benchmarks
2009.10.30
New Services & Technologies

Complimentary
Report

Mobile broadband is becoming an increasingly important way for people to access the internet and in very advanced markets such as Austria it accounts for nearly 40% of total broadband connections. ...

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Assessing the Impact of SIM-only Service Propositions
2009.10.29
New Services & Technologies, Consumer Contract Segment

Complimentary
Report

SIM-only deals are now an established part of the overall mobile market and they may represent good value for money to customers, though they make operator charges more transparent by allowing cust...

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Branding and Sponsorship: How to Differentiate in Global Mobile Markets
2009.10.23
New Services & Technologies

Complimentary
Report

As mobile operators seek to promote their brands in an increasingly competitive global market, the selection of the most appropriate and effective forms of marketing and promotional activity become...

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Outsourcing: The Answer to Margin Pressures on International Roaming?
2009.09.30
New Services & Technologies

Complimentary
Report

International roaming revenue has proved to be a major source of profitability for mobile operators in the GSM era. This profitability is now under threat as both the market and regulators exert do...

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Emerging HSPA Applications
2009.09.23
Fixed-Mobile Convergence, New Services & Technologies

Complimentary
Report

Two recent reports from Mobile Market Development's 'Maximising Wireless Profit' Program 2009 have investigated developments in mobile broadband: ...

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Key Performance Indicators 2009 - Cost of Acquisition
2009.09.04
MNO KPI Benchmarks

Complimentary
Report

This Cost of Acquisition (CoA) benchmarking report presents CoA data across 25 mobile operators. We provide a year-on-year comparison of how operators have managed their cost of acquiring customers...

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Identification & Assessment of Innovative Prepay Services
2009.08.27
Maximising Prepay Cellular Profit

Complimentary
Report

Much of the effort in designing innovative packages has historically been focused on postpay customers. The higher levels of revenue generated by this group were seen to be more likely to generate ...

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Key Performance Indicators 2009 - ARPU
2009.08.20
MNO KPI Benchmarks

Complimentary
Report

Average Revenue Per User (ARPU) is one of the most commonly quoted performance indicators in the telecommunications industry. We present full year blended ARPU data for 82 operators worldwide, 50 o...

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Key Performance Indicators 2009 - Churn
2009.08.12
Churn Prevention Strategies, MNO KPI Benchmarks

Complimentary
Report

This report presents churn statistics for 54 operators worldwide, highlighting overall blended churn in addition to peer level breakdown coverage of operator churn across Europe, Asia & Oceania...

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Key Performance Indicators 2009 - EBITDA
2009.07.29
MNO KPI Benchmarks

Complimentary
Report

EBITDA is one of the most universal and comparable performance indicators and reflects the actual earning potential of a company. Our first KPI benchmarking report for 2009 presents EBITDA informat...

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Targeting & Distribution to the SOHO Segment
2009.07.24
MVNOs & Distribution Strategies, Selling to & Supporting Business Users

Complimentary
Report

This report will show that although the number of products and services that are currently available to the SOHO market have expanded in the last four years, the issues faced then remain similar. W...

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Achieving Increased Profitability in Saturated Markets
2009.07.16
New Services & Technologies

Complimentary
Report

Mobile telephony in Europe is now a saturated and highly competitive market, where growth is minimal, many users already hold more than one subscription and tariff levels are in decline. In additio...

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Mobile Broadband - How Netbooks will Expand the Market
2009.07.13
New Services & Technologies

Complimentary
Report

The Netbook category is the fastest growing in computing today. Low cost, convenient computing on the move has proven to have great consumer and business appeal. The high volume of sales and mobili...

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Channel Rebalancing in Mobile Markets
2009.07.09
MVNOs & Distribution Strategies, Consumer Contract Segment

Complimentary
Report

In mature well-penetrated mobile markets, changing market dynamics are forcing MNOs to reassess and adjust their channel mix. Market reach continues to be a key objective in Mobile Operator Distrib...

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On the whole, MMD reports are more detailed, more extensively researched and more comprehensively written O2 UK, Strategy Team
Mobile Market Development 2015