Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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Interconnect & MTRs - New Regulatory Realities
2010.12.23
New Services & Technologies

Complimentary
Report

The MNO community - especially in Europe - has been the recipient of considerable funding through interconnection of its networks with others and the termination of calls originating on other netwo...

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Mobile Data - Revisiting Current Charge Models
2010.12.13
Tariffing Mobile Services for Profit

Complimentary
Report

As predicted in the previous MWP report, Mobile Broadband Strategies (April 2009), MNOs are now facing a critical situation where there has b...

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Postpay Customer Retention Strategies
2010.12.02
New Services & Technologies

Complimentary
Report

If an MNO has built a great network with excellent services, service level and coverage that meets most of its customers' expectations, customer loyalty will result. At least, that will be the ...

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Mobile Money and Microfinance Services
2010.11.30
New Services & Technologies

Complimentary
Report

Mobile money and microfinance services are becoming increasingly important, although the execution and scale of service deployed vary significantly across different markets. In developing...

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IP Multimedia Subsystem (IMS): Who Benefits?
2010.11.19
New Services & Technologies

Complimentary
Report

This report examines IP Multimedia Subsystem (IMS) and Rich Communications Suite (RCS) to understand their history, development process, current status, and implications for mobile network operator...

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MVNOs - The Next Wave - A Business Update
2010.11.11
MVNOs & Distribution Strategies

Complimentary
Report

The MNO community has viewed MVNOs with mixed emotions since the model was first launched in 1999. The trade-off between being able to reach a group of customers that the host MNO would have diffic...

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Addressing the Family Segment in Mobile Markets
2010.10.14
Tariffing Mobile Services for Profit

Complimentary
Report

The family segment represents a very important part of the mobile market and in some markets customers subscribed to family plans account for as much as 50% of the total customer base. Th...

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Success and Innovation With Mobile VAS
2010.10.08
New Services & Technologies

Complimentary
Report

The continued decline in ARPU in many mobile markets emphasises the strategic need to develop successful mobile value-added services (m-VAS) to ensure resilient and sustainable revenue generation f...

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Mobile Consumer Segments Re-examined
2010.09.17
Churn Prevention Strategies

Complimentary
Report

In 2007 a Wireless Profit series paper provided an overview of objectives and methodologies of consumer segmentation in mobile markets. There can be few areas of mobile marketing where the environm...

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Convergence Multi-play Market Strategies 2010
2010.09.13
Fixed-Mobile Convergence

Complimentary
Report

The continued development and deployment of converged all-IP networks is facilitating the development of multi-play offerings by operators. However, of greater impact in the development of the mark...

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Key Performance Indicators 2010 - Cost of Acquisition
2010.08.31
MNO KPI Benchmarks

Complimentary
Report

This Cost of Acquisition (CoA) benchmarking report presents CoA data from 25 mobile operators. We provide a year-on-year comparison of how operators have managed their cost of acquiring customers w...

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Key Performance Indicators 2010 - Churn
2010.08.16
MNO KPI Benchmarks

Complimentary
Report

This report presents churn statistics for 56 operators worldwide, highlighting overall blended churn as well as a breakdown of operator churn performance across Europe, Asia & Oceania, North &a..;.

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Key Performance Indicators 2010 - ARPU
2010.08.11
MNO KPI Benchmarks

Complimentary
Report

Average Revenue Per User (ARPU) is one of the most commonly quoted performance indicators in the telecommunications industry. In this report we present full year blended ARPU data for 83 operators ...

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Key Performance Indicators 2010 - EBITDA
2010.08.10
MNO KPI Benchmarks

Complimentary
Report

EBITDA is one of the most universal and comparable performance indicators, and reflects the actual earning potential of a company. In this report, we present EBITDA information for 69 operators, in...

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Maximising Return From the Online Channel in Mobile Markets
2010.07.28
MVNOs & Distribution Strategies

Complimentary
Report

Mobile network operators (MNOs) and service providers use multiple channels to market their services and service their markets. The contribution made by the online channel to a mobile network opera...

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Cross Selling Best Practice in Mobile Markets
2010.07.16
MVNOs & Distribution Strategies, New Services & Technologies

Complimentary
Report

Cross selling is increasingly seen as an important means of growing sales revenue in a mature market. While it is a widely used technique in the retail sector for both consumer and trade sales, its...

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M2M: Growth Opportunities for MNOs in Developed Markets
2010.06.15
New Services & Technologies

Complimentary
Report

Handset driven customer growth has reached the saturation point in many regions of the world and Mobile Network Operators (MNOs) are looking for new applications, new markets and new technologies f...

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Mobile Broadband - The Scope for Market Share Gains
2010.06.09
New Services & Technologies

Complimentary
Report

The rapid expansion of HSPA and 4G networks in combination with the wide availability of suitable devices is driving mobile broadband growth at unprecedented levels, often offsetting losses from vo...

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The SOHO and Professional Segments: Requirements for Success
2010.05.31
Selling to & Supporting Business Users

Complimentary
Report

Since the last Maximising Wireless Profit SOHO report was written in 2009, there has been a rapid growth in the penetration of smartphones in this segment, as well as the rise in numbers of a group...

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MNO Web Sites Design Review
2010.05.28
MVNOs & Distribution Strategies

Complimentary
Report

Mobile Market Development surveyed the consumer web sites of 63 MNOs, and developed a framework to classify them by content focus and design approach. A number of key approaches were iden...

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