Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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Prepay Tariff Innovation
2011.12.23
Maximising Prepay Cellular Profit, Tariffing Mobile Services for Profit

Complimentary
Report

Mobile network operators have run active campaigns to migrate prepay customers to postpay offers, but prepay remains an important revenue component for many operators worldwide. As domestic and int...

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The Potential for Flat Rate Tariffs in Developed Markets
2011.12.15
Tariffing Mobile Services for Profit

Complimentary
Report

Traditionally, flat rate plans have been the means by which network operators have been able to encourage customers to try new services and develop new usage patterns. By reducing customers' ex...

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The Mobile Cloud - Opportunity or Risk?
2011.11.30
New Services & Technologies

Complimentary
Report

The promotion of the mobile cloud as a future business opportunity has now reached a point where many commentators see it as a key component of future mobile business. Much of the commentary is spe...

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Addressing Integrated Customer Service Challenges
2011.11.29
Fixed-Mobile Convergence, New Services & Technologies

Complimentary
Report

Convergence, often enabled by mergers and takeovers of different companies, allows operators to provide multiple services over common infrastructures that in the past would have been seen by custom...

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Mobile Broadband: Pricing and Penetration Benchmarks
2011.11.22
MNO KPI Benchmarks, New Services & Technologies

Complimentary
Report

Mobile broadband is one of the fastest growing areas of the telecoms industry today. Since MMD last carried out a benchmarking exercise in this area, the technology of both infrastructure and termi...

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Convergence & Bundling: Promotional Offers
2011.11.17
Fixed-Mobile Convergence

Complimentary
Report

As convergence and bundling becomes the norm and customers become used to purchasing their communications services as a bundle, they are becoming increasingly sophisticated in their assessment of t...

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Maximising Messaging SMS/MMS Revenues
2011.10.24
Tariffing Mobile Services for Profit

Complimentary
Report

SMS has enjoyed many years as the leading non-voice application on a mobile device. Mobile users have grown familiar with SMS and its functions and uses, and it has been reliably integrated into ev...

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Optimising the Channel Mix
2011.10.19
MVNOs & Distribution Strategies

Complimentary
Report

Convergence offers operators the opportunity to increase revenues from their existing customer base by offering a wider range of services. However, existing sales channels may no longer be entirely...

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MNO KPI Benchmarks
2011.10.04
MNO KPI Benchmarks

Complimentary
Report

Since 2004, Mobile Market Development has been producing annual benchmarks for the KPIs of MNOs from around the world as part of the Maximising Wireless Profit Program, based on MNOs' own repor...

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Call Completion VAS
2011.09.11
New Services & Technologies

Complimentary
Report

In a world in which data revenues are still not replacing the erosion of voice revenues for MNOs, the issue of uncompleted (and therefore uncharged) calls becomes ever more important. Voicemail has...

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Segmentation and Proposition Development for the Mobile Data Market
2011.09.02
Tariffing Mobile Services for Profit

Complimentary
Report

It took many years for mobile network operators to convince users that mobile data was a worthwhile expenditure. Many early barriers to users (poor network reliability and speed, high cost, lack of...

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Public Access Wi-Fi Mobile Broadband in Europe: Status & Development
2011.08.18
New Services & Technologies

Complimentary
Report

Despite rapid growth in the availability of Wi-Fi hotspots as a means to access the internet over the last five years (300% growth overall) there has been little impact on the mobile broadband mark...

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Evolving from a Premium to a Mass Market Data Roaming Model
2011.07.26
Consumer Contract Segment, Tariffing Mobile Services for Profit

Complimentary
Report

The term 'billshock' has become a rallying cry for telecom regulators and a nightmare for mobile operators. It has led to regulators, most notably the EU Commission for the Digital Agenda, ...

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App Stores: MNO Market Development Strategies
2011.07.18
New Services & Technologies, Consumer Contract Segment

Complimentary
Report

Over the last couple of years there has been a rush in deployments of app stores fuelled by the popularity of early service implementations such as the Apple App Store, with service uptake driven b...

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Convergence Watch: Germany
2011.07.06
Fixed-Mobile Convergence, New Services & Technologies

Complimentary
Report

A focus in the German market, since MMD last reviewed convergence in 2007, has been on deploying broadband using various channels, such as DSL and cable to extend coverage to a wider section of the...

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Segmentation and Proposition Development
2011.07.06
Fixed-Mobile Convergence, Consumer Contract Segment

Complimentary
Report

Convergence offers the potential to deliver multiple services to customers. Apart from delivering additional revenues and improving returns on the investment made, supplying multiple services to on...

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Growing Smartphone Share & Key Apps to Stimulate ARPU
2011.07.05
New Services & Technologies, Consumer Contract Segment

Complimentary
Report

Smartphones, from top-of-the-range to budget devices are making their mark on device sales worldwide. The adoption of Android as the platform of choice for many handset OEMs and the fall in costs o...

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Convergence Watch: UK
2011.06.09
Fixed-Mobile Convergence, New Services & Technologies

Complimentary
Report

Just over half of all UK households buy their communications services in a bundle, as of Q1 2010. UK telecom operators' approaches towards bundling and convergence have changed since 2007 (when...

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Addressing Customer Discomfort with Mobile Broadband Pricing
2011.05.23
Tariffing Mobile Services for Profit

Complimentary
Report

Unfortunately for MNOs, customer dissatisfaction with mobile broadband pricing is the tip of an iceberg of concerns about bandwidth and performance. Customers resent paying additional fees for a mo...

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Convergence Watch: France
2011.05.05
Fixed-Mobile Convergence

Complimentary
Report

The French convergence market is one of the most advanced in Europe with a strong deployment of operators' branded multimedia boxes across French households supporting ADSL and fibre optic broa...

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Our Clients

A valuable program, differentiated by its best practice case study approach. Many external providers supply regular updates on MNO KPIs, but it's how operators are approaching these issues we want to know about Orange Group
Mobile Market Development 2015