Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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Review of MNP Impacts & Strategies in Mature & Emerging Markets
2013.01.16
Churn Prevention Strategies

Complimentary
Report

Mobile Number Portability (MNP) has now been implemented across most developed markets and it is gradually gaining momentum in emerging markets across Latin America, Asia, Africa and the Middle Eas...

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Segmenting Mobile Broadband Propositions
2013.01.08
Fixed-Mobile Convergence

Complimentary
Report

Mobile operators are facing the ongoing challenge of meeting demand for ever more bandwidth for data transmission without corresponding increases in revenues - as the price per megabyte of data tra...

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Best Practice Promotions: Convergence
2012.12.30
Fixed-Mobile Convergence

Complimentary
Report

In the earlier Maximising Wireless Profit (MWP) Convergence Watch - Key Europ...

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Customer Experience Management
2012.12.28
Churn Prevention Strategies

Complimentary
Report

Customer Experience Management is an emerging buzzword in mobile operator circles. The discipline of Customer Experience Management is based on the principles of good marketing, i.e. giving custome...

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Fixed vs. Mobile Broadband: Key Factors Impacting Growth
2012.12.20
New Services & Technologies

Complimentary
Report

Increasing competition in the broadband service market is forcing suppliers to plan strategies for delivering different types of services. There are numerous competing broadband technologies that a...

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Convergence Watch Global Analysis - Convergence Indicators in Asia
2012.12.18
Fixed-Mobile Convergence

Complimentary
Report

The Asian market for converged services is strongly biased towards the mobile internet. There is generally a great deal of diversity in the region with markets exhibiting a wide range of ...

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Alternatives to Handset Subsidies
2012.11.27
MVNOs & Distribution Strategies

Complimentary
Report

In a report entitled Handset Subsidies - Legacy Overhead or...

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Operator Approaches to Mobile Money
2012.11.08
New Services & Technologies

Complimentary
Report

The number of mobile money initiatives around the world is growing, yet there is still no single approach to mobile money that appears to be winning out. In August 2012, Juniper Research published ...

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MNO KPI Benchmarks
2012.10.31
MNO KPI Benchmarks

Complimentary
Report

Since 2004, Mobile Market Development has been producing annual benchmarks for the KPIs of MNOs from around the world as part of the Maximising Wireless Profit Program, based on MNOs' own repor...

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Convergence Watch - Key European Markets
2012.10.30
Fixed-Mobile Convergence

Complimentary
Report

Mobile Market Development has been producing its series of Convergence Watch papers since 2007. During that time we have reviewed the changing iterations of converged propositions promoted by incum...

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Integrated Customer Service Challenges
2012.10.30
Fixed-Mobile Convergence

Complimentary
Report

The quality of an operator's customer service provision is one of the main differentiators between MNOs, now that mobile services are largely perceived as commodity products, with little to cho...

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MNO App Stores
2012.10.25
New Services & Technologies

Complimentary
Report

Since the beginning of this century, developers have been writing and selling software for mobile devices. Channels to market and the fortunes of the players in the apps ecosystem have changed for ...

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Monetising ICT Services
2012.10.10
New Services & Technologies

Complimentary
Report

Most operators' tariffs have been based mainly on minutes of voice and numbers of SMS messages, with broadband as an optional extra, unless it is being taken as a service in its own right.

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Rebalancing Tariffs - LTE Introduction and Growth of Data Usage
2012.10.08
Tariffing Mobile Services for Profit

Complimentary
Report

Mobile operators are already experiencing an explosion in data volume requirements on their networks, with growth expected to accelerate in the immediate future - driven by advances with HSPA and d...

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Monetising Mobile VoIP
2012.09.26
New Services & Technologies

Complimentary
Report

Voice over Internet Protocol (VoIP) has been part of the telecom landscape for over a decade. Skype now has well over 100 million log ins globally every month; however, VoIP is only now becoming a ...

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Mobile Online and Social Gaming: A Key Revenue Source?
2012.08.29
New Services & Technologies

Complimentary
Report

The demand for online and social gaming on mobile devices is growing as ever-improving platforms, networks and devices, particularly tablets and smartphones, enable a compelling customer experience...

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Cloud Computing Services & Convergence for SMEs
2012.08.06
Selling to & Supporting Business Users

Complimentary
Report

Despite the increase in the number of mobile and related services becoming available over the past few years, small and medium-sized businesses are still underserved by MNOs in terms of mobile comm...

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Update: Assessing the Impact of SIM-only Service Propositions
2012.07.30
New Services & Technologies

Complimentary
Report

In the earlier Maximising Wireless Profit (MWP) report Assessing the Impact of SIM-only Service Propositions (October 2009), Mobile Market Development reviewed the SIM-only offers of 41 MNOs and MV...

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Segmentation and Multi-Play Proposition Development
2012.07.16
Fixed-Mobile Convergence

Complimentary
Report

Operators with both fixed and mobile networks are looking to convergence as a means of increasing revenues per subscriber and increasing customer retention. The growth in the installed base of fixe...

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Optimising Seamless Channels for Converged Services
2012.06.08
Fixed-Mobile Convergence

Complimentary
Report

In an increasingly competitive market all operators are seeking better ways to retain and attract customers. When offering largely commoditised services in converged service packages, customer serv...

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Mobile Market Development 2015