Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

Sort by date of publication:

ascending descending

Re-Assessing the Prepay/ Postpay Mix
2013.12.31
Consumer Mobile Tariffing & Service Propositions

Complimentary
Report

Over the period between 2008 and 2012, European MNOs have faced a combination of pressures on their business models that have been challenging. Reducing p...

See more

Churn Reduction Through Active Customer Management
2013.12.30
The Customer Interface

Complimentary
Report

Mobile operators are struggling to grow their business in increasingly penetrated and competitive environments. New customer acquisitions are no longer easy to make, hence operators have ...

See more

Device Support - Customer Experience & Churn Triggers
2013.12.27
The Customer Interface

Complimentary
Report

For many people, their smartphones and tablets have become as important to them as their handbags or wallets, as they use them to organise their lives. Should their devices go wrong, therefore, it ...

See more

Footprint Extension Through Brand & Service Licensing
2013.12.18
Channel & Distribution Management

Complimentary
Report

Vodafone's Partner Market network has been developing since 2002 and provides Vodafone with a market reach that is at least double that of the operators that it has an ownership interest in. It...

See more

Digital Identity: Commercial Opportunities for MNOs
2013.11.15
New Services & Technologies

Complimentary
Report

The rapid growth of the digital economy in the developed world since the mid 1990s has placed online and mobile services at the heart of business and government strategic thinking and planning. As ...

See more

New Channels & Approaches - Improving Customer Experience
2013.11.12
The Customer Interface

Complimentary
Report

The growth in use of social network and other new media channels, combined with increasing sophistication and expectations on the part of consumers, together present a challenge to mobile operators...

See more

Impact of Cost Containment Strategies
2013.10.27
Infrastructure Development & Optimisation

Complimentary
Report

As mobile telecoms traffic continues to grow but revenues are failing to keep pace, operators are seeking ways of containing costs in order to maximise profitability while they remain competitive.<...

See more

Viability & Desirability of Low Cost Sub-brands
2013.10.21
Channel & Distribution Management

Complimentary
Report

In mobile markets that are characterised by fierce competition for each customer, MNOs need to cater to different customer needs by different means. A dual- (or multi-) brand strategy, that positio...

See more

Strategies to Increase Postpay Prices and ARPU
2013.10.17
Consumer Mobile Tariffing & Service Propositions

Complimentary
Report

Many MNOs face challenging commercial circumstances where prices are being eroded and ARPU is declining, at a time when costs are rising due to inflation and domestic economies are depressed. To ad...

See more

MNO KPI Benchmarks 2013 (FY2012)
2013.10.08
MNO KPI Benchmarks

Complimentary
Report

Notes and Key Trends EBITDA: On a year-on-year comparison EBITDA margins, across 63 MNOs, decreased 0.8 percentage points as a result of pressu...

See more

MNO Opportunities in the Cloud
2013.10.03
New Services & Technologies

Complimentary
Report

The demand for cloud services is increasing, from both a consumer and corporate perspective. More devices (multi-device ownership) and increased mobility expectations mean that operators are well p...

See more

Tariff Innovation Case Studies
2013.09.05
Consumer Mobile Tariffing & Service Propositions

Complimentary
Report

Tariff structures are a critical component for operators and, depending on market conditions, target segment, objectives and implementation considerations tariff innovation can assist operators in ...

See more

Realising Gains From Customer Centric Convergence
2013.08.29
Fixed-Mobile Convergence

Complimentary
Report

Growth in communications markets is currently based on mobile data networks, mobile devices, cloud services and social media services, and the converged content that these products and services hav...

See more

Creating New Opportunities for Increased Prepay Loyalty and Profit
2013.07.29
Consumer Mobile Tariffing & Service Propositions

Complimentary
Report

Many MNOs are struggling to maintain customer loyalty and profitability levels within their prepay customer base in the face of growing regulatory pressure, competitive challenges and rapidly evolv...

See more

MNO Use of Sub-Brands and MVNOs
2013.07.23
Channel & Distribution Management

Complimentary
Report

Sub-brands and mobile virtual network operators (MVNOs) are often used by operators in order to gain access to new customer segments and grow their levels of business. This is particularly true in ...

See more

Data Offload and Network Extension Strategies
2013.07.15
New Services & Technologies, Infrastructure Development & Optimisation

Complimentary
Report

Mobile network operators face ever-increasing demand for data transport combined with an ever-reducing price per bit transported, which makes it almost impossible for them to be able to afford to d...

See more

Channel Challenges - Emerging & Developed Markets
2013.07.10
Channel & Distribution Management

Complimentary
Report

The continuing growth of emerging markets represents a major opportunity for mobile operators. They will need to secure a good share of these markets and the accompanying revenues in order to ensur...

See more

MNO Use of Agile Product Development
2013.07.09
New Services & Technologies

Complimentary
Report

The majority of Mobile Network Operators (MNOs) use the traditional Waterfall method for New Product Development, which takes development initiatives from detailed requirement capture and high leve...

See more

Maximising the Return from the Seniors Segments
2013.06.06
Consumer Mobile Tariffing & Service Propositions, Tariffing Mobile Services for Profit

Complimentary
Report

The seniors market has been largely overlooked by mobile operators to date. As mobile markets become increasingly penetrated, operators are realising that this segment could represent an opportunit...

See more

Avoiding or Winning Price Wars - Best Practice for MNOs
2013.05.30
Consumer Mobile Tariffing & Service Propositions, Tariffing Mobile Services for Profit

Complimentary
Report

From an operator&#39;s point of view, price wars are generally seen as unwelcome in mobile markets, but they are very common as operators fight for market share in highly competitive environments. ...

See more

Our Clients

The EXEC strategy workshops run by MMD were the best I have seen CEO MTN Nigeria
Mobile Market Development 2015