Maximising Wireless Profit Program

In-depth examination of areas of critical importance to mobile network operator planning and strategy

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Summary of Primary Research 2014
2014.12.23
Operations and Management

Complimentary
Report

A summary of research findings across six markets - Kenya, India, Philippines, Thailand, Turkey & South Africa

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Stimulating ARPU-Part 2: BASE Case Study
2014.12.22
Customer Experience and Connection

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Report

Why some operators have consistently sustained ARPU in difficult market conditions

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Winning in Digital: Lessons from Emerging Markets
2014.12.19
Direction, Strategy and Brand Differentiation

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Report

Successful strategies deployed by mobile operators in order to benefit from the digital ecosystem

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Reducing Churn-Part 2: The Indian Market
2014.12.18
Customer Experience and Connection

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Report

How industry players have reduced churn and how mobile operators are using data analytics and contextual marketing for churn reduction

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Monetising Mobile Data: New Service & Revenue Models
2014.12.17
Operations and Management

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Report

Innovative mobile data services and business models deployed by operators and their partners

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Connected Home: Opportunities for MNOs
2014.12.15
Convergence & M2M

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Report

Developments in the connected home and a selection of mobile operator case studies

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MNO KPI Benchmarks 2014 (FY2013)
2014.11.28
Operations and Management, MNO KPI Benchmarks

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Report

A global comparison of operator EBITDA, CAPEX, ARPU, Churn and Cost of Acquisition

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Stimulating ARPU-Part 1: Best Practice Overview
2014.11.27
Customer Experience and Connection

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Report

Examining the best performing operators to identify strategies that work in arresting or reducing the decline in ARPU

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OTT Partnerships For Success
2014.11.17
Direction, Strategy and Brand Differentiation

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Report

How operators have been partnering with OTT providers to date and factors that MNOs should consider when adopting a collaborative approach.

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Reducing Churn-Part 1: Best Practice Overview
2014.10.29
Customer Experience and Connection

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Report

The first in a short series addressing successful strategies to combat churn

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4G Uptake: Marketing Lessons & Best Practice
2014.09.30
Innovation

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Report

Many MNOs have either launched 4G-LTE services or are planning to do so. Some have achieved rapid take up and high market penetration. With a well-targeted tariff structure the best 4G proponents h...

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Quad-play: How to Grow Customer Lifetime Value
2014.08.27
Convergence & M2M

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Report

Converged telecommunications and entertainment propositions are on the rise across the world. These bundles typically offer the customer a discount over the purchase of individual services - theref...

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Cross- & Up-selling to Multi-play Customers
2014.08.05
Convergence & M2M

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Report

A look at markets with established and successful quad-play offers and those exhibiting strong dual- and triple-play propositions.

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Maximising Opportunities for Non-traditional Telco Services
2014.07.23
Operations and Management

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Report

Many mobile operators have offered a variety of services in addition to their core voice, text and data communications business for a number of years, although success has often been limited. ...

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Using 4G to Acquire and Retain High Value Customers
2014.06.11
Customer Experience and Connection

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Report

All mobile operators need to attract and retain high value customers in order to maintain profitability in a highly competitive market. The introduction and spread of 4G LTE mobile broadband servic...

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Optimising E-commerce Strategies for MNOs
2014.05.29
Direction, Strategy and Brand Differentiation

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Report

The e-commerce industry has been experiencing double-digit growth in recent years and still offers plenty of room for growth with only a fraction of retail sales currently taking place online. Incr...

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Hybrid Networks as a Customer Proposition
2014.05.08
Operations and Management

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Report

The use of multiple network technologies to manage network traffic is by no means a new idea. Operators have been launching their own Wi-Fi networks in order to reduce congestion on their cellular ...

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Big Data and Machine Learning Driven Marketing
2014.05.07
Operations and Management

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Report

MNOs continue to seek new revenue streams to address increased pressure on margins through competition and regulation. Where such a revenue stream leverages unique knowledge and capabilities within...

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Addressing Multi-Line & Multi-Device Customer Accounts
2014.04.10
Customer Experience and Connection

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Report

Many households now have more than one mobile subscription and an increasing number also have other portable connected devices such as tablets and PCs. The increasing number of households...

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Mobile Banking and Money - Revenue Opportunities in Developed Markets
2014.03.20
Innovation

Complimentary
Report

Offering mobile financial services has long been considered as a revenue opportunity for operators - yet few have secured a significant return on investment in this area. The provision of...

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Our Clients

A valuable program, differentiated by its best practice case study approach. Many external providers supply regular updates on MNO KPIs, but it's how operators are approaching these issues we want to know about Orange Group
Mobile Market Development 2015