Adjacent Sector Digital Opportunities for MNOs
2019.03.29   |   44 pages   |   Digital Transformation

Author:
Pippa Walton


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Operators are transforming their business models to counter challenging competitive conditions, concentrating on diversifying revenues through offering digital services in a variety of new markets.  This is happening alongside similar focus on digitalising internally, using the latest technologies to simplify business processes and increase quality of service. 

Most mobile service users frequently use two or more connected devices simultaneously at some point during their day, and a large volume of spontaneous purchases are made using smartphones.  There is a wide range of interactive and digital content services delivered via TVs and digital devices, and social media services are becoming sales and service channels.  As use of digital services rise, consumer expectations rise, too, and they expect high levels of customer service as well as high quality services. 

Operators therefore face many challenges in response to this, including intense competition from many different market players, regulatory pressures, saturated markets and inadequate IT systems.  In addition, offering digital services will become increasingly expensive as data consumption increases traffic on networks.

In response to these trends, operators need to take advantage of opportunities elsewhere in the digital market, using services such as content and video, IoT and cloud services, advertising and big data.

  • Payments, health, education, advertising and digital content services will all be part of a successful full service operator’s digital portfolio; 
  • The ever-wider availability of technologies such as mobile, artificial intelligence, cloud, analytics and platforms is altering the way people live, work and interact. 

The mobile and wireless industry is playing a critical role in enabling this digital revolution.

  • The mobile ecosystem has provided the fundamental building blocks of access, interconnectivity and applications that are enabling this digital revolution to take place.

A large share of potential value stemming from digitisation across global industries is dependent on the mobile industry delivering essential infrastructure, applications and productivity improvements.

 

Companies: AT&T, Verizon, Vodafone, Deutsche Telekom, Orange, Telenor, Grameenphone, Cubic Telecom, Microsoft, Media & Content Services,

Countries: Bangladesh, UK, EU, USA,

Keywords: Adjacent markets, autonomous vehicle, connected vehicles, in-car telematics, smart Cities, wearables, digital disruption, mobile money & financial services, home security, IoT, smart home, smart street lighting, 5G, eHealth (or digital health), Customer experience, smart utilities,

1

Overview

1

2

Introduction

2

2.1

Background to the Report

2

2.2

Currency and Conversions

3

2.3

Further Questions and Feedback

3

3

The Business Context for MNOs

4

3.1

Introduction

4

3.2

The Need for Business Transformation

4

3.2.1

New Approaches to Innovation

5

3.3

Customer Experience

9

4

Product Development & Innovation

10

4.1

Networks

10

4.2

IoT Development

12

4.3

Smart Home & Home Security

13

4.4

Digital Health

14

4.4.1

Digital Health Applications

16

4.4.2

Telenor

17

4.5

Connected Cars and Autonomous Vehicles

17

4.6

Media & Content Services

19

4.7

Mobile Money & Financial Services

22

4.8

Smart Cities

24

5

MNO Service Offerings

26

5.1

Vodafone

26

5.1.1

Introduction

26

5.1.2

Recent Announcements

26

5.1.3

Adjacent Sectors

27

5.1.3.1

Consumer IoT

27

5.1.3.2

Content Services

28

5.1.3.3

Connected Vehicles

28

5.1.3.4

Smart Cities

30

5.1.3.5

Business Markets

30

5.2

Deutsche Telekom

31

5.2.1

Introduction

31

5.2.2

Partnerships

31

5.2.3

Adjacent Sectors

31

5.2.3.1

Healthcare

31

5.2.3.2

Content Services

32

5.2.3.3

Smart Home

32

5.2.3.4

Connected Vehicles

34

5.2.3.5

Smart Cities

34

5.2.3.6

Business Markets

34

5.3

AT&T

35

5.3.1

Introduction

35

5.3.2

Adjacent Sectors

35

5.3.2.1

Connected Vehicles

35

5.3.2.2

Smart Cities

38

5.3.2.3

Content

39

6

Conclusions and Recommendations

40

 

Appendix – Feedback Questions

43

Our Clients

A valuable program, differentiated by its best practice case study approach. Many external providers supply regular updates on MNO KPIs, but it's how operators are approaching these issues we want to know about Orange Group
Mobile Market Development 2015