Beyond Quad-play, What Next for MNOs?
2017.12.22   |   28 pages   |   Customer Experience and Connection

Author:
Robert Harrison


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Quad-play has become the standard description for a full-service telecoms operator providing fixed voice, TV, internet and mobile services.  Although the term comes from a time when each service was delivered via its own network, it is a convenient label which captures the general perception of the market for such services.

Now, MNOs are looking for other major service types that could be delivered over the same IP bearers.  With a continuing high level of competition for basic services, MNOs have a preference for new services where early market entry and unique positioning can be achieved.  Having identified such opportunities, MNOs need to determine their best strategy.

Some operators have already been observed making significant investments to enable them to move into new areas of business or to transform their existing business.  Amongst these are AT&T, Orange and VEON.

This report considers options available to MNOs and provides a number of examples of service types that build on and complement the quad-play approach, and recommends how best to proceed to implement additional service streams above the four currently considered the norm.  

 

Companies: AT&T, Automatic Labs, Deutsche Telekom, Juva, KDDI, Millicom, Orange, Safaricom,Telefonica, Time Warner, VEON, Verizon, Vodafone, Banglalink, Jazz, Djezzy, Wind, Turkcell, WhatsApp, Facebook, WeChat, QQ Mobile, LINE, Kakaotalk, Ford, Volvo, Skoda, General Motors, Telogis, Mercedes, VW, BMW, Toyota, BNP Paribas, Ecobank, Allianz, Microcred, Bank of Africa, OneTOuch, BT, Three, Telstra, T-Mobile USA, Layer3 TV, 

Countries: France, Albania, The Democratic Republic of Congo, Egypt, Ghana, Kenya, India, Lesotho, Mozambique, Romania and Tanzania, Botswana, Burkina Faso, Cameroon, the Central African Republic, Cote d'Ivoire, Guinea, Liberia , Madagascar, Mali, Mauritius, Niger, Senegal, Sierra Leone , Tunisia ,Mali, Côte d’Ivoire, Senegal Tanzania, Uganda, Philipinnes, Russia, Georgia, Armenia, Kazakhstan, Uzbekistan, Tajikistan, Kyrgyzstan, Laos, Bangladesh, Pakistan, Algeria, Italy, China, Korea, Turkey

Keywords: multi-play, social networks, micro-insurance, quad-play, autonomous vehicles, M-Pesa, unbanked, healtyhcare, mobile banking, mobile payments, IM, energy management, quintuple play, home entertainment, home security, patient monitoring, home automation, regulatory barrriers, connected vehicles, mHealth, XaaS, mobile banking and finance, smart homes,

1

Overview

1

2

Introduction

2

2.1

Background to the Report

2

2.2

Report Content

3

2.3

Currency and Conversions

4

2.4

Further Questions and Feedback

4

3

Beyond Quad-play

5

3.1

Introduction

5

3.2

Changing Technologies and Markets

5

3.2.1

Telecoms and Related Technologies

5

3.2.2

Services vs. Technologies

5

3.3

Possible Areas of Opportunity

6

3.4

Selecting New Opportunities to Pursue

7

4

Considering the Options

10

4.1

Introduction

10

4.2

Enhanced Content & TV

10

4.2.1

Enhanced BT Sport Player

10

4.2.2

AT&T Acquisition of Time Warner and Other US TV Plays

12

4.3

Mobile Banking and Finance Services

13

4.3.1

Overview

13

4.3.2

Mobile Payments in Developing Markets

14

4.3.3

Full Mobile Banking Service by Orange in France

14

4.3.4

Other Financial Services

16

4.4

Smart Homes

17

4.5

mHealth

18

4.5.1

Overview

18

4.5.2

Telstra’s Connected Healthcare in Australia

19

4.5.3

OneTouch Connected Health Platform

21

4.6

Connected & Autonomous Vehicles

22

4.7

Social Networks - Reinvention as a Digital Company

24

4.8

XaaS Opportunities

25

5

Conclusions and Recommendations

26

5.1

Conclusions

26

5.1.1

Factors to Consider

26

5.2

Multi-Play Service Opportunities

26

5.3

Recommendations

27

 

Appendix – Feedback Questions

30

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