Convergence Practices and Propositions
2020.03.31   |   77 pages   |   Revenue Continuity

Author:
Liam Mimnagh


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Key Infographic

 

Introduction

Convergence is a key driver for growth and sustaining revenue and market share in a mature, competitive market with changing consumer behaviour in core segments such as TV and home phone. Operators are developing a network as a service approach leveraging customer relationships to become multi-services players. We look at the convergent practices of 15 operators, highlighting latest self-disruptive changes to areas such as TV and review a number of convergent savings / loyalty programs which now offer a selection of non-communication based services.

 

Three i3

 

Companies: Verizon, Comcast, BT, T-Mobile USA, A1 Telekom Austria, Turk Telekom, TIM Italy, Deutsche Telekom, Telekom Hungary, T-Mobile Czech Republic, Telekom Romania, Telia Lithuania, Telia Estonia, Singtel, Cyfrowy Polsat, Plus Poland,

Countries: USA, UK, Austria, Turkey, Italy, Germany, hungary, Czech Republic, Romania, Lithuania, Estonia, Singapore, Poland,

Keywords: TIM UNICA, BT Sport, Utilities, TIM Pay, Multi-Service, Streaming, IPTV, Broadband, Convergent Enterprise, Home Surveillance, HBO Go, Vehicle Insurance, DAZN, Device Credit, Cord Cutters, Educational Content, TIM Party Loyalty, churn, Fixed-line, Multiplay, Streaming First, FLEX TV, Gas Supply, BT TV, Cable Broadband, Home Tech Experts, SVOD, X1 TV, Financial Services, Convergent ARPU, TV, TIM Vision TV, Plus smartDOM Program, Fios, Home Insurance, Bundle Discounting, Music, MagentaTV, Peacock, Xfinity, Satellite, Loyalty, Network as a Service, Plus Bank, Telia TV, Tele Assistance, Family SIM, Travel Insurance, Amazon Prime Video, hybrid, T-Mobile Money, Magenta 1, Digital Content, Fibre, Cosmote One, Internet Safety, Second Home, Banking, Home Insurance and Home Phone, Smart Home, Multi-Play, Disney+, 4G Assure, AVOD, YouTube TV, prepay, MagentaOne, Electricity Supply, Deutsche Telekom MagentaEINS, Keep Connected Promise, A1 Connect Plus, Convergent Revenue, Insurance, 5G TV, NOW TV, Convergence, TV Content Aggregration, Convergent Savings Program, Mobile Family, Home Phone, Home Support Service, Netflix, Naked DSL, Tim FLEXY, T-Mobile FamilyMode, Unlimited data, pay-TV, Layer3, Home Security, Child Protection, Mobile postpay, Telia One, BT Halo, Singtel Circle Program, TVision Home, Telia 1,

1

Overview

1

1.1

Key Infographic

1

1.2

Introduction

1

1.3

Three i3……

1

2

Background and Content

2

2.1

Background to the Report

2

2.2

Report Content

3

2.3

Currency and Conversions

3

2.4

Further Questions and Feedback

4

3

Adjusting Bundle Propositions

5

3.1

Introduction

5

3.2

Verizon USA

5

3.2.1

TV and Phone Separation From Internet Proposition

5

3.2.2

Mobile + Home Rewards Program

8

3.2.3

Market Status

10

3.3

Comcast USA

11

3.3.1

Mobile and Flex TV for Cord Cutters

11

3.3.2

Addressing Streaming First Customers with Flex

12

3.3.3

Market Status

14

3.4

BT UK

15

3.4.1

TV Proposition Relaunch – Limited Flexibility Improvement

15

3.4.2

Mobile Element of BT Converged Proposition

17

3.4.2.1

BT Halo Formally BT Plus

18

3.4.3

Market Status

19

3.5

T-Mobile USA

21

3.5.1

Planning Family Converged Offerings Over 5G

21

3.5.2

T-Mobile MONEY

22

3.5.3

FamilyMode

23

3.5.4

Market Status

24

4

Discounting Propositions

25

4.1

Introduction

25

4.2

A1 Telekom Austria

25

4.2.1

Connect Plus Discounts

25

4.2.2

Market Status

27

4.3

Türk Telekom

28

4.3.1

Incentives to Maintain Fixed-line Services

28

4.3.2

Free Digital Services With Home Internet & TV Packages

30

4.3.3

Market Status

32

4.4

TIM Italy

33

4.4.1

UNICA Discounts - TIMVISION PLUS, Home Security, Mobile

33

4.4.2

Market Status

36

4.5

Deutsche Telekom

37

4.5.1

Discounting Initiatives

37

4.6

Market Status

39

5

Convergent Savings Programs

41

5.1

Introduction

41

5.2

Deutsche Telekom

41

5.2.1

MagentaEINS Program

41

5.2.2

SmartHome

44

5.3

Telekom Hungary

45

5.3.1

Magenta 1 Program

45

5.4

T-Mobile Czech Republic

48

5.4.1

Magenta 1 Program

48

5.5

Telekom Romania

49

5.5.1

Magenta ONE (Enterprise Offer) and Other Bundles

49

5.6

COSMOTE Greece

51

5.6.1

COSMOTE ONE

51

5.7

International DT Magenta Status

52

5.8

Telia Lithuania

54

5.8.1

Telia1 Program

54

5.8.2

Market Status

55

5.9

Telia Estonia

56

5.9.1

Telia1 Program

56

5.9.2

Telia Insurance Products

56

5.9.3

Market Status

58

5.10

Singtel Singapore

58

5.10.1

Circle Program & Utility Partnership

58

5.10.2

Singtel - Geneco Power Partnership

61

5.10.3

Market Status

63

5.11

Plus Poland

63

5.11.1

smartDOM Home Savings Program

63

5.11.1.1

smartDOM – Security Monitoring

65

5.11.1.2

smartDOM – Gas Supply Partnership

66

5.11.1.3

smartDOM - Plus Bank

66

5.11.1.4

smartDOM – Insurance Partnerships

68

5.11.2

Market Status

70

6

Conclusions

72

7

Recommendations

76

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