Convergence Watch - Key European Markets
2012.10.30   |   115 pages   |   Fixed-Mobile Convergence

Author:
Liam Mimnagh


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Mobile Market Development has been producing its series of Convergence Watch papers since 2007. During that time we have reviewed the changing iterations of converged propositions promoted by incumbent and alternative (fixed and mobile) players and find that the incumbent fixed operators in most cases remain the dominant when it comes to the provision of dual-and triple-play services such as home phone, broadband and TV. Cable operators currently represent the greatest triple-play challenge to incumbent fixed operators, largely through having an established TV customer base to which they can cross sell faster broadband speeds compared to traditional fixed ADSL providers.

From a triple-play perspective, TV has been a difficult element to get right for fixed and mobile operators. Many operators have had disappointing results in their TV ventures and services have been withdrawn or scaled back to online video rental services. Some operators are gaining ground however, by offering a relevant TV proposition delivered via high-speed broadband connections.

The bundling of mobile services with core dual- and triple-play propositions (phone, broadband and TV) has achieved more success where operators integrate their fixed and mobile propositions in a complementary way rather than bundling unrelated fixed and mobile services together and relying on heavy and expensive discounts to stimulate sales.

This report reviews the convergence practices of 22 fixed, mobile and cable operators across the five main European markets (France, Germany, Italy, Spain and the UK). By comparing with our 2011 series of Convergence Watch papers, we highlight the changes in convergence propositions over the last year, review the current convergence state of play for each market and provide an overview of their performance in light of the current economic circumstances currently prevailing in Europe.

This report will be valuable to those interested in learning how operators have managed their convergent portfolio over the past year by discovering how operators have shaped their propositions to address individual market needs.

Keywords: Orange Open, Triple-Play, Bouygues ideo, IPTV, Convergence, Quad-Play, Fixed Broadband, Dual-Play,

Table of Contents
1 Overview 1
2 Introduction 2
2.1 Background to the Report 2
2.2 Report Content 2
2.3 Currency and Conversions 2
2.4 Further Questions and Feedback 3
3 The Convergence Market Defined 4
3.1 Convergence Definitions 4
3.2 Type of Services and Technologies Involved 4
3.2.1 Fixed Broadband Services 5
3.2.1.1 DSL Broadband 5
3.2.1.2 Other Fixed Broadband Services 5
3.2.2 Mobile Broadband 6
3.2.3 Voice Telephony Services 7
3.2.4 Pay TV and VoD Services 7
3.2.5 Other Varied Applications 7
4 France 8
4.1 Introduction 8
4.2 Orange France 8
4.2.1 Fixed Broadband and Telephony 8
4.2.2 Mobile Competition - Response to the arrival of Free Mobile 9
4.2.3 Multi-Play Home Fibre Offers - Key Changes Since 2011 10
4.2.3.1 What has changed? 10
4.2.3.2 What has been dropped? 10
4.2.3.3 What is new? 11
4.2.4 ADSL 'Open' Quad-Play Offers - Key Changes Since 2011 11
4.2.4.1 What has changed? 11
4.2.4.2 What has been dropped? 12
4.2.4.3 What is new? 12
4.3 SFR France 13
4.3.1 Multi-Packs Quad-Play Offers - Key Changes Since 2011 14
4.3.1.1 What has changed? 14
4.3.1.2 What is new? 14
4.4 Free France 15
4.4.1 Free 'Freebox Revolution' Offer - Key Changes Since 2011 16
4.4.1.1 What is new? 16
4.5 Bouygues Telecom 17
4.5.1 Ideo Quad-Play Offer - Key Changes Since 2011 18
4.5.1.1 What has changed? 18
4.5.1.2 What is new? 18
4.6 Convergence in France 19
5 Germany 21
5.1 Deutsche Telekom 21
5.1.1 Dual-and Triple-Play Propositions - Key Changes Since 2011 22
5.1.1.1 What has changed? 22
5.1.1.2 What has been dropped? 22
5.1.1.3 What is new? 22
5.2 Vodafone Germany 24
5.2.1 Dual-and Triple-Play Propositions - Key Changes Since 2011 25
5.2.1.1 What has changed? 25
5.2.1.2 What has been dropped? 25
5.2.1.3 What is new? 25
5.3 O2 Germany 28
5.3.1 Alice Broadband and Home Phone Dual-Play Propositions - Key Changes Since 2011 28
5.3.1.1 What has changed? 28
5.3.1.2 What has been dropped? 29
5.3.1.3 What is new? 29
5.4 1&1 (United Internet) 30
5.4.1 Doppel-Flat Propositions - Key Changes Since 2011 31
5.4.1.1 What has changed? 31
5.4.1.2 What is new? 31
5.5 Kabel Deutschland 32
5.5.1 Dual-Play Propositions - Key Changes Since 2011 33
5.5.1.1 What has changed? 33
5.5.1.2 What has been dropped? 33
5.5.1.3 What is new? 34
5.6 Convergence in Germany 36
6 Italy 38
6.1 Telecom Italia 38
6.1.1 Tutto Senza Limiti & Internet Senza Limiti Offers - Key Changes Since 2011 39
6.1.1.1 What has changed? 39
6.1.1.2 What has been dropped? 39
6.1.1.3 What is new? 39
6.2 Vodafone ADSL 40
6.2.1 ADSL & Telefono Senza Limiti Offers - Key Changes Since 2011 41
6.2.1.1 What has changed? 41
6.2.1.2 What is new? 41
6.3 Wind Group Infostrada 43
6.3.1 All inclusive & Super All Inclusive Offers - Key Changes Since 2011 43
6.3.1.1 What has changed? 43
6.3.1.2 What has been dropped? 43
6.3.1.3 What is new? 43
6.4 Fastweb 44
6.4.1 Super Surf & Home Packs Offers - Key Changes Since 2011 45
6.4.1.1 What has changed? 45
6.4.1.2 What has been dropped? 45
6.4.1.3 What is new? 46
6.5 Convergence In Italy 47
7 Spain 49
7.1 Telefonica - Movistar 49
7.1.1 ADSL, VDSL & Fibre Offers - Key Changes Since 2011 50
7.1.1.1 What has changed? 50
7.1.1.2 What has been dropped? 51
7.1.1.3 What is new? 51
7.2 Orange Spain 53
7.2.1 ADSL Maxima Velocidad & ADSL with TV Offers - Key Changes Since 2011 54
7.2.1.1 What has changed? 54
7.2.1.2 What is new? 54
7.3 Vodafone Spain 56
7.3.1 ADSL with Mobile Broadband Plus TV Offers - Key Changes Since 2011 56
7.3.1.1 What has changed? 56
7.3.1.2 What is new? 57
7.4 Ono Spain 58
7.4.1 Triple- and Quad-Play Offers - Key Changes Since 2011 60
7.4.1.1 What has changed? 60
7.4.1.2 What is new? 60
7.5 Convergence In Spain 61
8 UK 63
8.1 BT 63
8.1.1 BT Triple-Play and Smartphone Offers - Key Changes Since 2011 63
8.1.1.1 What has changed? 63
8.1.1.2 What has been dropped? 64
8.1.1.3 What is new? 64
8.2 Vodafone 66
8.2.1 Vodafone Sure Signal 68
8.3 Orange (+ T-Mobile, as Everything Everywhere) 68
8.3.1 Orange Broadband Offers - Key Changes Since 2011 68
8.3.1.1 What has changed? 68
8.3.1.2 What has been dropped? 69
8.3.1.3 What is new? 69
8.3.2 Orange Signal Boost 69
8.4 O2 70
8.4.1 O2 Broadband Offers - Key Changes Since 2011 71
8.4.1.1 What has changed? 71
8.4.1.2 What has been dropped? 71
8.4.1.3 What is new? 71
8.4.2 Virgin Media 73
8.4.3 Virgin Triple- and Quad-Play Offers - Key Changes Since 2011 74
8.4.3.1 What has changed? 74
8.4.3.2 What has been dropped? 75
8.4.3.3 What is new? 75
8.5 TalkTalk 77
8.5.1 TalkTalk Dual-and Triple-Play Offers - Key Changes Since 2011 78
8.5.1.1 What has changed? 78
8.5.1.2 What has been dropped? 78
8.5.1.3 What is new? 79
8.6 Convergence in the UK 80
9 Tables 83
9.1 France 84
9.2 Germany 89
9.3 Italy 94
9.4 Spain 99
9.5 United Kingdom (UK) 103
10 Conclusions & Recommendations 111
10.1 Summary of Key Findings 111
10.2 Recommendations for Network Operators 113
  Appendix - Feedback Questions 116

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