Extending Legacy Service Revenues
2018.08.10   |   28 pages   |   Revenue Continuity

Author:
Robert Harrison


LinkedIn

Share:

Sign up to receive our latest insights and reports

Sign up

Mobile operators need to ensure that their revenues for the legacy services of voice, text and data are maintained while prices for these services continue to fall.  Although demand for data continues to grow rapidly, driven primarily by the demand for video, this alone is not always sufficient to compensate, especially for operators in less mature markets, which still depend on voice for revenue.

MNOs have developed a variety of strategies to address this problem, and have used varied methods, such as competitions, bonus points, free subscriptions to online services and apps, and zero-rating of selected services, as well as frequently amending their tariff plans and bundles to induce their customers to increase their expenditure on services.

This report reviews a range of different approaches employed by operators in developed and developing markets, describes their operation and assesses their value.  MNOs covered in this report include Digicel, Globe, O2, Safaricom, Swisscom, Verizon and Vodafone.

 

Companies: Digicel, Globe, O2, Safaricom,  Swisscom, Verizon, Vodafone, Bakcel, Indosat Ooredoo, WhatsApp, Facebook, ,Twitter, Grab, Pinterest, Messenger, Line, YOuTube, Spotify, iflix, Gojek, Amazon (Prime Video), NOW TV, Sky, UKTV Play, TVPlayer,

Countries: Azerbaijan, Indonesia, Jamaica, Kenya, Phillipines, Switzerland, UK, USA, Caribbean

Keywords: data rollover, speed restrictions, data cap, bundles, data allowances, postpay, overage charges data allowance, prepay, Competitions, Bonga Points, Vodafone Passes, Zero-rating, Digicel PlayGo, streaming video, Prizes, Bonus points, social media apps,

1

Overview

1

2

Introduction

2

2.1

Background to the Report

2

2.2

Report Content

3

2.3

Currency and Conversions

3

2.4

Further Questions and Feedback

3

3

Voice & Text Revenues - Incentives

5

3.1

Introduction

5

3.2

Safaricom Kenya – Prizes and Rewards

5

3.3

Digicel Jamaica – Prizes

7

3.4

Bakcell Azerbaijan – Encouraging Voice Use

10

3.5

Globe Philippines – From Prepay to Postpay

11

4

Promoting Use of Data

12

4.1

Introduction

12

4.2

Digicel Caribbean and Pacific Islands - PlayGo

12

4.3

Indosat Ooredoo Indonesia – Bonuses and Zero Rating

13

4.4

O2 UK - Yo-Yo and Netflix

14

4.5

Swisscom Switzerland - More Extras

15

4.6

Verizon USA – Unlimited Bundles

19

4.7

Vodafone UK (and Europe) - Bundles and Passes

22

4.7.1

Bundled Streaming Services

22

4.7.2

Vodafone Passes

23

5

Findings & Conclusions

25

5.1

Introduction

25

5.2

Discounts and Prizes/Bonuses

25

5.3

Bundles that Encourage Use

25

5.4

Conclusions

27

6

Recommendations

28

 

Appendix – Feedback Questions

29

Related Reports

Legacy Services and Revenue Protection Strategies
2017.07.06

2500.00 EUR

Legacy services such as voice and text are an important part of any mobile operator’s offering because of their universal reach, and will remain so despite the move to all IP networks and the spread of voice and messaging services with higher levels of functionality but poor or non-existent inter-connectivity. While MNOs in developed markets now largely rely on data traffic for their revenues, many MNOs in less developed markets continue to depend on a significant proportion of their revenues ...

Read more

Our Clients

Here at Orange France we have many program subscriptions but yours, in my mind, offers the best content for the best value. Your reports give a complete overview on the market and provide so many details and quality of analysis ... Orange France
Mobile Market Development 2015