The battleground between mobile offerings and fixed lines in the home is currently proving a testing environment for fixed and mobile telecommunications operators in many markets, with the allure of volume consumer fixed line business tempered by consumer demands for more value-added offerings and cost effectiveness in an increasingly difficult economic climate. The pace of erosion of fixed line infrastructure is undoubtedly quickening in the home environment, as developments such as mobile broadband and home wireless networks continue to speed up fixed line replacement by consumers in many markets.
This report examines the key trends influencing the speed and profile of fixed line replacement in the home, and analyses how both fixed and mobile operators are positioning themselves to deal with the challenges of consumer fixed line replacement. Popular fixed line replacement solutions in the home are discussed in detail, together with three examples of operators and markets which are of particular interest in their approaches to moving forward the pace of fixed line replacement in the home. The report also offers strategic conclusions and recommendations, to enable operators to understand and act on key changes taking place in fixed line replacement in the home environment.
Keywords: Mobile Broadband, DSL, Rixed Line Replacement, Naked DSL,
|Table of Contents|
|2.1||Background to the Report||2|
|3||FIXED LINE REPLACEMENT IN CONTEXT||3|
|3.1||Trends Impacting Fixed Lines in the Home||3|
|3.2||Fixed Operator Positioning||6|
|3.3||Mobile Operator Positioning||7|
|3.4||Fixed Line Replacement Solutions||9|
|4||KEY PLAYERS & MARKETS||16|
|4.2||Portugal - Consumer Market||21|
|4.3||Denmark - Consumer Market||28|
|5||CONCLUSIONS & RECOMMENDATIONS||36|