Full Multi-play Service Provision (Quin-play+)
2018.10.03   |   28 pages   |   Revenue Continuity

Author:
Robert Harrison


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For an increasing number of mobile operators, traditional quad-play - the delivery of fixed and mobile voice, text and video services - is no longer sufficient to meet their business objectives and they are introducing additional communications-based services.  These include mobile banking and insurance, health, smart homes, connected vehicles and digital (app-based) services.

Key to their success in these new areas of business is the ability to compete with non-telco service providers as well as other mobile operators. 

To stand the greatest chances of success, MNOs need to understand the need they are addressing, build on their strengths and to be prepared to innovate and to invest for the longer term.  In many cases this will mean choosing products and services that address their current target markets.     

This report looks at a selection of major players and their activities in these new markets to establish how they have gone about entering them and what has contributed to their success.

 

Companies: Apple, Amazon, AT&T,  BT, BT Sport, Direct TV, Deutsche Telekom, DoCoMo, EE, Eleven, Google, Groupama, Huawei, KPN, Millicom, Netflix, O2, Orange, Orange Bank, Qivicon, Safaricom, Samsung, Sloval Telekom, SK Telecom, Smart Life, Telefonica, Telstra Health, TELUS Health, Time Warner, Telenor, Turkcell, U-Verse, VEON, Vodafone, Wizzit, Philips, Osram, Miele, Samsung, Huawei, Sonos, Netamo, Bosch, Siemens, Wind Tre, Hutchison,

Countries: Australia, Austria, Bangladesh,Belgium, France, Germany, Greece, Italy, Ivory Coast, Madagascar, Mail, Namibia, Netherlands, Norway, South Korea, Pakistan, Spain, UK, USA, Latin America,

Keywords: digital, content rights, TV, quad-play, Siri, V-Home, AI, multi-Play, video, mobile banking, content, smart home, NUGU, sports rights, Echo, Orange money, Aura, quin-play, Tobi, Apple TV, Telenor Tonic, Chromecast, connected car, home live, Djingo, Alexa, m-health, Tigo Money,

1

Overview

1

2

Introduction

2

2.1

Background to the Report

2

2.2

Report Content

3

2.3

Currency and Conversions

3

2.4

Further Questions and Feedback

3

3

Selecting Additional Plays

4

3.1

Introduction

4

3.2

Choice of Market and Service

4

3.3

Market Areas Entered by MNOs

6

3.3.1

TV & Video Content

6

3.3.2

Mobile Banking

6

3.3.3

M-Health

7

3.3.4

Smart Homes

8

3.3.5

Connected Vehicles

8

3.3.6

Digital Services

9

4

MNOs’ Multi-play Services

10

4.1

Introduction & Overview

10

4.2

AT&T & Time Warner

10

4.3

BT Sport

11

4.4

Orange Bank & Orange Money

12

4.5

Telstra Health

13

4.6

TELUS Health

14

4.7

AT&T Digital Life

15

4.8

Deutsche Telekom – Qivicon

16

4.9

SK Telecom Smart Home

17

4.10

Orange Smart Home

19

4.11

Vodafone V-Home

19

4.12

AT&T Connected Car

20

4.13

Turkcell Hesabim

21

4.14

VEON Digital Services

22

5

Key Findings and Conclusions

24

5.1

Introduction

24

5.2

Multi-service Provision, or Quin-Play+

24

5.3

Conclusions

26

6

Recommendations

27

 

Appendix – Feedback Questions

28

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