Growing Third Party Revenue
2019.04.19   |   31 pages   |   Digital Transformation

Author:
Nicola Warren


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Key Infographic

 

Introduction

Operator revenue is no longer growing at historic rates. Digital trends are exposing new opportunities for operators to add value and grow their relevance in the digital environment. Their ability to add value will enable them to command revenue from new sources. Some MNOs have established value-adding services to benefit non-traditional third party audiences. This report explores what they are doing in order to inform the approach of operators hoping to diversify their sources of revenue.

 

Three i3

 

Companies: Telefonica Deutschland, Vodafone Carrier Services, SK Telecom, Deutsche Telekom, Singtel, Telefonica O2, Verizon, Telefonica, NTT DoCoMo, AT&T, TELUS,

Countries: Global, Germany, South Korea, Singapore, UK, USA, Japan, Canada,

Keywords: advanced data and networking, A2P messaging, healthcare vertical., T Authentication, T-System, Smart M2M, DCB, Amobee, dPOINTs Netflix, technical platform, Direct Carrier Billing, i-mode, artificial intelligence, IoT, B2B2X, Mobile Connect, co-creation, digital value chain, Third Party Revenue, Aura, mobile identity, Group Digital Life, M2M, acquisition, programmatic, digital marketing, data broker, +d, Deutsche Telecom, authentication, RCS, ecosystem, dmarket, marketing platform, Vodafone Messaging Hub, partner ecosystems, Hatch Entertainment, Big Data Services, AI, Telekom Data Intelligence Hub, platform-based business model, Application to Person, revenue-sharing, platform, Weve, collaboration, dPOINT CLUB, partnership, data analytics, AT&T Business Solutions, Smart Steps, Telco4Telco, business transformation, TELUS Health, digital ecosystem, Revenue growth, digital advertising, digital transformation, value chain,

1

Overview

1

1.1

Key Infographic

1

1.2

Introduction

1

1.3

Three i3…..

1

2

Background and Content

2

2.1

Background to the Report

2

2.2

Report Content

3

2.3

Currency and Conversions

3

2.4

Further Questions and Feedback

4

3

Defining Third Party Revenue

5

4

Initiatives for Third Party Revenue

7

4.1

Direct Carrier Billing

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4.2

A2P Messaging

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4.3

Mobile Identity

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4.4

Big Data Services

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4.5

Digital Marketing and Advertising Services

13

4.6

Platforms and Partnerships

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4.6.1

Telefónica, Global

17

4.6.2

NTT DoCoMo, Japan

20

4.7

Supporting Digital Transformation

22

4.7.1

Enterprise Transformation Services at AT&T, USA

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4.7.2

Vertical Transformation Services at TELUS, Canada

24

5

Findings

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6

Recommendations

31

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